What is the positioning of the hotel market and what are its benefits?

The hotel market can be positioned according to its attributes and interests.

The attributes of hotel products and the benefits gained from them can make customers aware of its positioning. For example, the hotel's "luxury style" and "hygiene and comfort", this product positioning strategy measures, hotels often emphasize a product attribute, which is often ignored by competitors.

The positioning of hotel products is to highlight the personality of hotel products, and creating a unique market image product is a comprehensive reflection of many factors, including performance, composition, modeling, packaging, quality and so on. Product positioning is to strengthen or expand some product factors, thus forming a unique and specific image.

Hotel product positioning measures

1. Positioning according to quality and price:

Changes in price and quality will lead to different status of products. Generally speaking, the quality depends on the raw materials or production technology and technology of the product, and the price often reflects its positioning. For example, people often say "high quality and good price" and "low quality and low price", which embodies such a product positioning idea.

2, according to the product use positioning:

It is the basic starting point of this positioning measure to carry forward the multiple uses of the same product project and analyze the market shared by multiple uses. It is also a kind of hall, which can be used as a venue for large banquets and buffets, as a conference hall for receiving various meetings, and as an occasion for various exhibitions and exhibitions.

For such a hotel product, the hotel can establish different product personalities and images in the selected market according to its different uses.