Basic Principles of Public Relations Crisis

1. Ensure the timeliness of information

Crisis can easily make people fearful or fearful, so ensure the timeliness of information so that the audience can understand the situation of the incident at the first time, and do a good job in crisis public relations Crucial.

2. Ensure the audience’s right to know

With the continuous development of society, the public’s demand for the right to speak is becoming stronger and stronger. When a crisis occurs, all crisis audiences have the right to participate in decision-making activities related to their vital interests. The purpose of crisis public relations should not be to divert the attention of the audience, but to tell the audience the truth so that they can participate in crisis management and show a positive and cooperative attitude.

3. Pay attention to the audience’s thoughts

When a crisis occurs, the audience is not only concerned about the damage caused by the crisis or the compensation received, they are more concerned about the current situation. Do the parties care about their ideas and pay enough attention to them? If they find that the parties cannot do this, it will be difficult to give trust to the parties and it will become more difficult to resolve the crisis.

4. Stay honest

If you always maintain a candid attitude, do not run away from crises, and dare to take responsibility, it will be easier to gain the trust and understanding of the audience. This is the primary purpose of crisis public relations. Being honest is the basic condition to ensure the effective implementation of crisis public relations.

5. Ensure the consistency of information sources

The most taboo thing in crisis public relations is the difference in information conveyed, which can easily mislead the public and destroy the trust established in the crisis. . If the parties cannot ensure consistency of information, crisis management will be impossible.

6. Ensure effective communication with the media

The media plays a very important role in crisis public relations. It is not only the transmitter of information, but also the supervisor of the development of crisis events, so Ensuring effective communication with the media directly affects the direction and results of crisis public relations.

Extended information

It is human instinct to guard against dangers and risks. The problems existing in negative news help people judge unsafe factors in their own environment and prevent them early. There is a phenomenon of sharing negative information among people, which is called negativity preference. In the new media era, crises occur more frequently, crises break out more quickly, and crises spread to a wider area.

No matter the government, enterprises, institutions or other institutions are facing unforeseen crises, diagnosing and handling crises and conducting crisis public relations are the only way to go. In the era of print media and television, large institutions or groups are often able to control public opinion with ease. However, communication in the new media era is characterized by diversification, decentralization, niche, and emotionality.

The most effective time for crisis public relations does not exceed 24 hours. This is the precious rescue time for the organization to formulate a comprehensive crisis public relations response strategy from an overall strategic perspective. Organizations should be aware in advance of the possibility of a crisis breaking out at any time, and in brand public relations work, design reporting, decision-making, and response processes in the event of a crisis, and set crisis response strategies in advance.

Baidu Encyclopedia - Public Relations Crisis

People's Daily Online - Crisis Public Relations in the New Media Era, a problem that no one can avoid