How do hotel sales work?

1, the hotel needs to set up a special marketing department for hotel marketing. The hotel marketing department is responsible for the management, guidance and implementation of hotel marketing. As the manager of the hotel marketing department, it is necessary to make a marketing plan and put it into practice. For the problems in marketing work, we should also communicate with the general manager of the hotel in time so as to take marketing countermeasures in time.

2. The product structure and varieties of hotel marketing should be diversified and reasonable. For example, hotels can launch weddings, weddings and other products on holidays, and launch tourism products during students' winter and summer vacations. Hotels can only adapt to the times and innovate constantly. Only by constantly combining the needs of customers and launching products that meet their needs can we gain the upper hand in the competition.

3. Do a good job in the promotion of the hotel. Hotels should advertise their hotels through radio, television, newspapers and magazines. Through these media, introduce the hotel's geographical location, hotel facilities and so on for various publicity. Of course, it can also be distributed to tourists free of charge by printing travel brochures and consumer guides. Marked with the location of the hotel. Hotels can also set up their own websites to publicize and introduce hotels online.

4. Do a good job of visiting customers. As the general manager and department manager of the hotel, visiting customers at home should be one of the tasks that must be completed in the work. Visiting customers at home can not only deepen customers' impression and goodwill on the hotel, but also increase their friendship and consolidate customers. At the same time, hotels can also have a correct evaluation of customers' strength and credibility through on-site visits.

5. Strengthen the training of hotel staff's business ability and marketing skills, and promote marketing with quality service. Through the training of hotel staff, employees can master the characteristics and advantages of the hotel and accurately describe the room. At the same time, let employees use polite language and appropriate sales language in reception work to help guests choose, not hard sell. For example, when quoting to guests, you should quote from high to low. When recommending rooms to guests, it is advisable to use one or two rooms.

6, strengthen the incentive system of marketing work, forming a situation of all-staff marketing. Hotels should formulate hotel marketing incentives to let all employees participate in hotel marketing spontaneously. Hotel marketing performance has clear quantitative and qualitative indicators. Hotels should give material and spiritual rewards to employees who have successfully completed sales tasks, and form a marketing mechanism of survival of the fittest.

7. Understand the marketing strategies of competitors and take countermeasures in time. As the saying goes: know yourself and know yourself, and you will win every battle. For peers, you should keep abreast of their development. For example, what discounts other hotels have, what promotional products are promoted, and so on. After understanding, take measures quickly, formulate strategies and follow up in time to avoid being overtaken by other hotels.