Analyze the marketing strategy of this hotel with marketing theory?

First of all, I'm sure the view upstairs is very correct; Secondly, give my personal understanding:

There are three types of strategic marketing strategies in marketing:

The first is differentiated marketing, that is, trying every means to give customers different experiences;

Secondly, the low-cost marketing strategy is to do everything possible to provide the same or similar countermeasures at less cost than competitors;

The last one is the partial entry strategy, that is, observing the trend of competitors from the current entry situation of subdivided small markets while knowing the loss of comprehensive strength.

It is a very important standard to share these three marketing strategies with you. To tell you my opinion, from a strategic point of view, I think this successful hotel has achieved these three points, completely.

Let's talk about differentiated marketing first. In addition to the restaurant industry proposed upstairs has developed into a formula, but also has its unique geographical location. In addition, the hotel has been operating in this mode for a long time, so we will tell all the tourist customers first that our hotel is the earliest in differentiation, so you have reason to believe that we are also the best.

Apart from the low-cost marketing strategy, we can't help but notice that although this hotel has done a great job, it still has only 20 rooms. Do we have a problem? This is why you can't expand the scale, buy more land, and make your hotel grow into a five-star hotel like a skyscraper, or a resort with a large area. Why are you content with such a small hotel?

It may not be easy to explain it clearly with other viewpoints, but if it is changed to low cost, it can be explained: my hotel is very distinctive. As we all know, there are 20 hotels every year until they are booked, so I can raise the price every year. As long as the market is good this year, I can set the house price anywhere I want. Anyway, I'm not afraid that no one will rent it, because I only have 20. In other words, even if the market is bad, I don't have to worry about no one renting it, because if there is no income, that is, there is no income for 20 rooms, my swimming pool and my bookstore can still generate income. In this way, it adopted a low-cost marketing strategy.

Finally, when it comes to entering the local market, I think this hotel is not a pure enterprise, but a small organization with strong local characteristics and strong cultural atmosphere. This small organization exists not to make as much profit as possible, but to protect its own small cultural circle. Moreover, any expansion plan of the hotel is more personalized on the basis of personalization, so can we boldly imagine that it just wants to seize the cultural orientation to attract customers, and he is not interested in anything else. In addition to giving people a sense of maverick, this will also set up a firewall invisibly. Large-scale hotels can't be completely differentiated like it, because running hotels like this will produce diseconomies of scale; It is impossible to imitate a small hotel, because there is only one aspect of its business development, and it is not as feasible as this hotel in terms of capital or brand. So I personally think it has entered a very small market segment.