What is hotel chain operation?

Chain operation refers to the mode of operation that insists on taking consumers as the center, unifies goods, unified prices, unified services, widely distributes points, and meets customers' needs to the maximum extent in time. Chain operation includes three types: regular chain (RC), voluntary chain (VC) and franchise chain (FC). The future chain operation strategy of China Hotel Group is 1, strategic management from the perspective of globalization. Nowadays, the market environment and institutional environment of the hotel industry are changing rapidly. Hotel managers must consider the problem of surpassing the present and the enterprise: is the consumption pattern of the tourism market changing? Is the government's industrial policy beneficial to me? What are the development and marketing strategies of alternative and complementary manufacturers? What is the development goal of my enterprise in two years, five years or even longer? What other resources are needed? Wait a minute. Thinking and answering these questions will lead to the shift of the focus of hotel management in China from "strategy" to "strategy". Strategic management behavior is becoming common sense and routine, while strategic management behavior is becoming a watershed for entrepreneurs. Without strategic management, hotel enterprises in China may have a temporary prosperity, but they cannot guarantee their long-term stable growth, nor can they guarantee the benign operation of human resources and marketing network. 2. Developing transnational operations From the perspective of the development of international hotel groups, collectivization and internationalization are highly related, and internationalization is related to the flow of tourists. Does China Hotel Group want to operate internationally at present? I think the answer is yes, the key is how to do it. I think it is mainly integration, learning and innovation. That is, to integrate into the international division of labor system of multinational tourism enterprise groups, give full play to their comparative advantages, learn from the successful business operation and internal management mode of international hotel groups, give full play to the traditional cultural wisdom of China people, and combine the changes of domestic tourism market and outbound tourism market to carry out continuous institutional innovation and technological innovation. It can be said that with the development and expansion of China citizens' outbound tourism market, it is entirely possible for China hotel industry to take a more advanced transnational operation form and occupy a place in the process of hotel globalization. 3. Committed to the construction of compound hotel groups. In the market, the compound hotel group is a group organism formed by the hotel group and other hotel groups or non-hotel enterprise groups through asset integration, legal person shareholding, personnel dispatch and market contract. There is no relationship between domination and domination, but a relationship of mutual cooperation and support. For China Hotel Group, in the new century, we should seek industrial interaction with civil aviation industry, transportation industry and real estate industry through securities, funds, finance and other market platforms, or hold shares with each other, or form a strategic alliance, or * * * form an industrial cluster with the help of the network, so as to accelerate the growth and development of hotel group in the process of industrial interaction.