Skills of attracting audience's attention in new media advertising copy

The skills of attracting audience's attention in new media advertising copy include clear value proposition, emotional touch, story narration, call to action, coordination of visual elements, social recognition and word-of-mouth communication.

1, clear value proposition: highlight the unique value and advantages of the product and let the audience understand why you choose your product or service.

2. Emotional touch: Use emotional elements to touch the emotional voice of the audience, such as happiness, emotion, anxiety or desire, so that they can have a deeper connection with advertising.

3. Storytelling: Through storytelling or scene description, it is easier to immerse the audience in the advertisement and enhance the sense of substitution and participation.

4. Use a call to action: Add a clear call to action in the copy to guide the audience to take specific actions, such as "buy now" and "click to learn more".

5. Coordination of visual elements: Copywriting should be closely coordinated with visual elements (such as pictures, videos and graphics). ) form a unified effect of vision and text, and enhance the overall appeal of advertising.

6. Social identity and word-of-mouth: Quote user evaluation, rating or social identity, and use the power of social identity to increase the trust and interest of the audience in advertising.

Principles of writing advertising copy:

1. Clear objectives: Before writing the advertising copy, make clear the target audience of the advertisement and the main content and purpose of the publicity. Only by defining the target audience and propaganda purpose can we better choose the appropriate writing direction of advertising copy and achieve the expected advertising effect.

2. Concise and clear: A good advertising copy needs to be concise and clear, express the core information clearly with concise words, avoid too much nonsense and lengthy descriptions, and make it clear to readers at a glance. At the same time, we should pay attention to the intelligibility of copywriting language and avoid using obscure technical terms.

3. Uniqueness: A good advertising copy needs to be unique, able to highlight the key points of publicity and attract the attention of the target audience. Unique language style, symbols and emotional expression can achieve unique results.