What are the internal and external factors that affect the consumption motivation of hotel guests?

(1) Hotel guest income level. The income level determines the consumption level and demand level, which determines the change of hotel guest structure.

(2) The composition of hotel guests. Hotel guests of different ages, genders, cultures and occupations, customs and hobbies all affect the hotel guest structure to varying degrees.

(3) the price of tourism products. The change of the price of tourism products affects the consumption quantity and structure of tourists. Because the demand elasticity of tourism products is great, when the price of tourism products rises and other conditions remain unchanged, people will turn to the consumption of other substitute goods. On the contrary, people will shift their consumption of other durable consumer goods to tourism.

(4) Tourism product structure. Production determines consumption, and the production structure of tourism products directly affects the tourism consumption structure.

(5) Quality of tourism products. Improving the quality of products, so that tourists can get full material and spiritual satisfaction, can stimulate tourists to stay and spend more, and improve the "revisit rate" of tourists, thus not only increasing the total tourism consumption, but also rationalizing the tourism consumption structure.

Extended data

The formation of consumption motivation is subject to certain cultural and social traditions, and people with different cultural backgrounds choose different lifestyles and products. In the book Megatrends in 2000, John Nasbit, a famous American futurist, and his wife believed that people would use IKEA furniture in Sweden, eat McDonald's, hamburgers and sushi in Japan, drink Italian cappuccino in the United States, wear Benetton, listen to rock music in Britain and America, and drive modern cars in South Korea.

Although these descriptions may not be understood and accepted by everyone for a while, there is no doubt that in the Internet age, cultural globalization and locality coexist, cultural diversity brings a strong fusion of consumer tastes, and people's consumption concepts are strongly impacted, especially young people's motivation to buy cultural-oriented products is very strong, and e-commerce can just meet this demand.

Baidu Encyclopedia-Consumption Motivation