Cgo Hotel

Marketing Module Crowne Plaza Shanghai Silver Star 2065438+September 6, 2008-September 8, 2008 From digital marketing to mobile commerce, from online sales to social media, the marketing battlefield is constantly changing, and entrepreneurs are faced with a brand-new marketing communication model. Only those enterprises that can still grasp the essence in the ever-changing environment can build their own core competitiveness in the marketing field and become excellent enterprises. And these problems may be bothering you: consumers are becoming more and more mature and diverse, how can we find their behavior patterns in time and understand the potential needs of customers? In the face of increasing profit pressure, how can enterprises make more wise marketing decisions for each marketing investment and achieve the maximum input-output ratio? The rapid development of mobile Internet not only brings brand-new channels for enterprises, but also creates brand-new media for marketing communication of enterprises. How can start-ups achieve rapid growth in the new era? In this marketing module, entrepreneurs and practical experts will teach you practical marketing methods, sort out marketing points from the dimensions of cognition, methodology, style and path, and help students solve specific and important problems in practice by combining the current situation of students' enterprises, situational theoretical problems and knowledge points. The essence of systematic learning marketing and the new trend of impulse marketing: master the laws and strategies from category to brand marketing; Learn new marketing systems and methods in the digital age; Learn comprehensive and systematic marketing system construction and marketing planning methods. Instructor information cards are arranged according to the teaching time. Jiang Nanchun, the permanent tutor of Jiangnanchun Dark Horse College and the founder of Focus Media, founded Focus Media in 2003, subverting the traditional view of media, and was the first person to put forward the concept of life circle media. In the process of starting a business, Mr. Jiang can always grasp the audience's psychology, gain insight into marketing trends and seize opportunities. Tsinghua of hosts &; Mr. Wan Jun, a lecturer in the presidential class of famous universities such as Peking University and a human nature observer, has more than 30 years of experience in industry, multi-field and multi-post management, and is a multi-unit consultant expert. Main works: business planning, value paradox? Really? Joking, planning thinking and creative methods. Teacher Wan goes deep into the industry and is close to users, and constructs marketing theory and cognition from all dimensions. Teacher Wan's evaluation of the course: knowledgeable interrogation, careful thinking, appealing to both refined and popular tastes, grounded. Teacher Wu Sheng, the permanent tutor of Wu Sheng Dark Horse College and the founder of the scene laboratory, once participated in the establishment of leading Internet enterprises such as Luo Ji Thinking and Broken Fun as a co-founder. Led a series of Internet business cases, such as ordinary objects and JD.COM 815 price war. There is a very practical methodology and rich practical experience on how to create scenes for startups. As a lifelong consultant of JD.COM Group, a strategic consultant of Fashion Group and a strategic consultant of Wu Xiaobo Channel. Dr. Wang Sai, a Chinese partner of Wang Sai kotler Consulting Group (KMG), studied under philip kotler, the father of marketing, and was a managing partner of kotler Consulting Group (KMG) in China. As a market growth strategy consultant, he provides in-depth market strategy decision-making services for CEOs of Fortune 500 companies and innovative companies, and provides consulting services for top enterprises and entrepreneurs. He wrote Chief Growth Officer: From CMO to CGO, Marketing Strategy in Digital Age, and translated Marketing Revolution 4.0: From Tradition to Digitalization. Xia Kai, founder of sales compass and chairman and CEO of Asiana.com, is the founder of Asiana Sales Compass and Gu Xia Consulting. He was the former senior executive, assistant to the president and general manager of UFIDA, and had 16 years of sales practice and marketing business management experience. He used to be the dean of the Marketing College of UFIDA University, and was an early practitioner of "consultative selling", "Solution Sales" and "Industry Marketing" in China. He is the author of "Nine Questions to Win a Single Order: Experience Sharing of Ten Million Big Orders", "Trust Five Rings: Super Sales Visiting Skills" and "Solitary Seeking to Buy: Top Sales Growth and Fighting Notes". Tan Daqian, executive director of category consulting, is one of the three musketeers of category and the pioneer of global "category marketing"; In 2007, it published monographs and became a special teaching material for china enterprise confederation Training Center. Special expert host of "Big Man" of Central Economic Channel; Consultant of Venture Capital Professional Committee of China Investment Association. He has led the planning of brands such as Kungfu, Lily Net, Chen Guang Stationery, Uncle Kai Storytelling, Learning Education and Xidi Steak. Weibo Yi& Founder Xu Yang; Xu Yang, CEO and brother of Black Horse Camp Phase III, served as the vice president/executive secretary of Black Horse Club. In 2009, Weibo Yi was founded to build an integrated and self-service social media accurate delivery platform with short videos as the core. Over the past eight years, we have accurately understood and grasped the upgrading and transformation of social media, and promoted the reform and prosperity of social media marketing in China. By the end of 20 17, the micro-broadcasting platform has gathered more than 65438+ 10,000 high-quality short videos from the media and live webcasting celebrity accounts, and 800,000 kinds of self-media, providing high-quality social video communication services for more than 300,000 corporate customers such as Procter & Gamble, Huawei, Tencent, vivo and Samsung.