What is the marketing strategy of Shangmei Decoration Company?

AROOM brand marketing strategy of Shangmei Life Group

AAROOM is a new way for Shangmei Life Insurance to deconstruct new hotel chains by using the Internet, that is, by providing a unified brand identity, membership system and some hotel facilities for single hotels, it can provide travelers with an accommodation experience similar to chain hotels. Single hotels can realize brand operation by enjoying the six supports provided by the Group, such as free central reservation platform, nationwide network of millions of members, professional management consulting, service quality monitoring, 24-hour customer service support and industry-leading cloud hotel management system, so as to improve customer structure and improve operational efficiency and profitability. After more than a year of development, AROOM has been constantly adjusting its business strategy. From the initial imitation of Indian internet hotel brand OYO, it gradually turned to the network marketing platform of single hotel chain brand and group brand, and gradually found the development direction-to be an internet hotel chain. AROOM has strong brand support. Shangmei lives in a fourth-tier city in China, with the largest budget hotel chain, the fourth in China and the 33rd in the global hotel management group. At the same time, in the field of "entity+Internet", Shangmei Life also has leading industry competitiveness. This provides strong support for the development of AROOM brand. For the vast number of consumers, AROOM is to enjoy higher quality service with less money. 3.2 Marketing Status of a room 3. 2. 1a room Strategic Goal The development goal of A Room brand is to give full play to the network effect on the basis of extreme standardization and operational efficiency, especially by absorbing existing single hotels, establishing hotel alliances, rapidly improving user loyalty and repurchase rate, reducing customer acquisition costs and management costs by using O2O and centralized big data platforms, releasing the vitality of single hotels, and helping to improve the appropriate personalized experience without causing financial pressure. Thereby achieving the goal of 10,000 stores in five years. The goal of "10,000 hotels in five years" is not an idiotic dream, but based on the existing hotel foundation. According to statistics, the number of single hotels in China has reached 400,000, so it is not fast to choose 1 hotel from 400,000. 3. 2. 2 a room's current marketing strategy and implementation (1)a room's current marketing strategy is based on the shortcomings of the current single hotel.