How to do user portrait analysis?

User portrait analysis can start with user extraction, group comparison and functional portrait analysis.

1, user extraction

We can use the user portrait platform to quickly extract user data, such as 18 ~ 24-year-old women who have heard Jay Chou's songs.

2. Group comparison

The user portrait platform can be used for group comparison. For example, compare the differences between VIP users and non-VIP users in active behavior, age, gender, region, registration time, listening preference and so on.

3. Functional portrait analysis

We can use the user portrait platform to quickly analyze the user portrait description of a function, such as the daily recommendation function in the music app. We want to know which user groups use daily recommendation and what are the characteristics of users who use daily recommendation for different periods of time.

The role of user portrait analysis

1 to help product positioning.

We can infer the positioning crowd of products from the market data when doing the user survey of products, but we may still not know the demand differences of different types of users after knowing what the positioning crowd is like. Therefore, we can really understand who the user is and what he needs through the portrait of the user, so as to determine the positioning of the product, including functional positioning and market positioning, from the user's point of view.

2. Team communication

When communicating the direction and design concept of products, the team may have different views when talking about products, and there is no way to effectively communicate the positioning of products. User portrait is a good communication mechanism, which is equivalent to visualizing a vague person. Whether it is R&D, design or operation, the purpose is to make products well and sell them to the so-called target population.