What are the tourism management majors?

Question 1: What are the tourism management majors? 30 points Introduction to Tourism Management Major

There are five directions: hotel and tourism accommodation management, exhibition management, tourism planning and scenic spot management, leisure and club management, and international tourism.

The teaching plan of this major is based on the principle of thick foundation, precise specialty and heavy application. Freshmen and sophomores mainly study public basic courses and specialized courses. The main courses are: college Chinese, advanced mathematics, introduction to tourism, management principles, human resource management, marketing, accounting principles, statistics, economics, tourism economics, consumer behavior, economic law, second foreign language (Japan, Japan, Japan, Japan, Japan,

In the third and fourth years of university, the Tourism College offers courses in four directions: hotel and tourism accommodation management, exhibition management, tourism planning and scenic spot management, and leisure and club management. The main courses are: strategic management of tourism enterprises, world hotel management, hotel marketing, catering management, hotel financial management, exhibition introduction, exhibition management, venue service and management, planning and organization of special events, quality management of scenic spots, and urban tourism planning and management.

In addition, the College of Tourism also offers public courses in the third and fourth grades. The main courses are: management information system, tourism geography, tourism policies and regulations, China tourism geography, world tourism geography, eco-tourism, public relations, food nutrition and hygiene, tourism resort management, operational research, destination marketing, community tourism, tourism destination image planning, tourism anthropology and inbound tourism research.

An introduction to the direction and curriculum of tourism management specialty

The management direction of hotel and tourism accommodation industry is to cultivate middle and senior professionals who have mastered the management knowledge of hotel and tourism accommodation industry and have strong adaptability and innovative spirit. After graduation, students can engage in administrative work in the Department of Tourism Management or other departments, engage in business management in modern hotel industry and related enterprises, and engage in teaching and scientific research in relevant educational and scientific research institutions.

Main courses: strategic management of tourism enterprises, world hotel management, catering management, front desk room management, hotel marketing, hotel building and equipment management, hotel financial management, quality management, organizational behavior, management psychology, etc.

The direction of exhibition operation and management is to cultivate middle and senior professionals with advanced knowledge, wide knowledge and strong operational ability in exhibition economy and management. After graduation, students can engage in administrative work in * * * tourism management department or other departments, engage in business management in exhibition companies, advertising planning companies and other related enterprises, and also engage in teaching and research work in relevant educational and scientific research institutions.

Main courses: exhibition introduction, exhibition design, computer graphics, exhibition marketing practice, exhibition management, venue service and management, planning and organization of special events, quality management and methods, exhibition cost control, business negotiation, etc.

The direction of tourism planning and scenic spot management is to cultivate middle and senior professionals who master the principles and methods of tourism planning and scenic spot management, have a solid theoretical foundation and strong hands-on ability. After graduation, students can engage in administrative work in tourism management or planning and design departments, engage in business management in theme parks, resorts, travel agencies and other related enterprises, and also engage in teaching and research work in relevant educational and scientific research institutions.

Main courses: physical geography, natural tourism resources, human geography, cultural tourism resources, tourism development strategy and policy, scenic spot quality management, urban tourism planning and management, tourism planning principles, tourism mapping, scenic spot management practice, etc.

The direction of leisure and club management is to cultivate middle and senior professionals who have mastered the knowledge of leisure tourism and sports management, strong professional ability and high comprehensive quality. After graduation, students can engage in administrative work in * * * tourism management department or other departments, engage in business management in sports organizations, sports brokerage companies, golf clubs and other enterprises, and also engage in teaching and scientific research in relevant educational and scientific research institutions.

Main courses: leisure sociology, amusement facilities management, cultural activities organization, golf management, sports activities planning and organization, project management, outdoor activities planning, etc.

The direction of international tourism is offered by Tourism College and Translation College. This direction trains middle and senior professionals who master the basic principles and methods of tourism management, have a solid foreign language foundation and have an international perspective. & gt

Question 2: What does the tourism management major include? I. Discipline Overview Tourism management discipline is two disciplines under the first-class discipline of business administration. Tourism management is a new subject to study tourism management. With the integration of international economy and China's entry into WTO, China's tourism economy and tourism industry have become the most dynamic parts of China's national economy and world economic and industrial system. Tourism management major is a comprehensive major that combines tourism, management and culturology. Its goal is to cultivate senior professionals with professional knowledge of tourism management who can engage in tourism management and modern enterprise management in tourism administrative departments at all levels, tourism enterprises and institutions and various enterprises. Although this discipline appeared in China less than 20 years ago, with the rapid development of social economy and culture and the continuous expansion of foreign exchanges, China's tourism industry has developed rapidly, which has not only become an important aspect of China's tertiary industry, but also formed a new economic growth point, so there is an urgent need for management talents with humanities, geography and economic knowledge. It is in this context that the discipline of tourism management has gradually developed and become an important discipline in the industrial and commercial management system. The research scope of this subject focuses on business fields such as tourism enterprise management, tourism development and tourism marketing, exhibition service and management. Second, the training goal is to cultivate compound senior professionals with good professional quality, rigorous and realistic style of study and innovative consciousness, who can engage in tourism management, exhibition management, tourism resource development and tourism marketing in tourism administrative departments and tourism enterprises and institutions at all levels. Through standardized and systematic professional training, master a solid foundation of economic management and systematic basic theory and knowledge of tourism management. Familiar with the basic theories of tourism enterprise management, tourism development and tourism marketing, exhibition service and management. Familiar with China's principles, policies and regulations on the development of tourism, familiar with the knowledge of related disciplines, and understand the development trends of this discipline. Proficient in a foreign language, and can read the foreign language materials of this major. Cultivate students' basic ability to analyze and solve problems by using qualitative and quantitative analysis methods related to tourism management theory and tourism management research. After graduation, you can engage in business management in tourism management departments and tourism enterprises, and also be suitable for teaching and scientific research in universities and scientific research institutions. Third, research direction: 1. The direction of tourism enterprise management starts from the characteristics of tourism service enterprises and studies the theory, method and application of tourism enterprise management. The main contents include: the basic theory of tourism enterprise management; Tourism demand characteristics and tourism service combination; Management characteristics of tourism enterprises; Group management of hotel travel agencies; Cross-cultural management of tourism enterprises; Tourism service culture and ethics; Comparison of Chinese and foreign tourism enterprise management: the organizational system and industrial policy of tourism management, the present situation and system reform of China International Travel Service (CITS); Globalization and tourism enterprise management. 2. Tourism development and tourism marketing The direction of tourism market development and tourism marketing includes special research on tourism enterprise marketing and tourism destination marketing. Tourism enterprise marketing mainly studies the laws of tourism market and the characteristics of tourism products; Theories, methods, strategies and tactics of tourism enterprise marketing. Tourism destination marketing analyzes the law of destination market movement from the perspective of modern tourism spatial system, and studies and formulates targeted regional tourism marketing strategies, marketing plans and marketing control schemes in combination with the overall analysis of destination management. 3. Exhibition service and management The direction of exhibition service and management includes the basic theories and methods of exhibition service and management, and is familiar with the organization process, exhibition practice, exhibition marketing and customer service, venue management, etc. Booth design, engineering construction, exhibit transportation, business service, exhibition hall cleaning, garbage disposal, catering service, exhibition marketing concept, exhibition organization, cost control, exhibition service, regular release of survey data and reports, exhibition marketing management, exhibition service contractor management, exhibition project management, exhibition logistics management, exhibition venue management, exhibition risk management, exhibition financing management, exhibition budget management and exhibition human resources management.

Question 3: What majors does tourism management include? Tourism management is a relatively comprehensive discipline, which belongs to the category of business administration, including many small directions. The tour guide you mentioned is just one of them, which belongs to the management of travel agencies. Others include hotel management, tourism development and marketing, exhibition tourism, tourism planning and so on. Undergraduate tourism management courses are relatively basic, and all directions will involve some. Principles of management and introduction to tourism should be the most basic professional courses, and others include tourism management, basic knowledge of tour guides, tourism policies and regulations, travel agency management, tourism geography, tourism psychology, tourism economics, travel agency operation and management, tourism marketing, hotel management, tourism culture, tourism resource development and management, tourism planning, human resource management of tourism enterprises and tourism.

Most undergraduates majoring in tourism management enter hotels and travel agencies, and graduate students can also engage in the teaching of tourism planning and tourism-related teachers. Some civil service exams also have the demand of tourism management, but they are rare. At present, two popular directions are exhibition tourism and eco-tourism. Generally speaking, in China, tourism is a new industry, and it is also a labor-intensive service industry. There is a great demand for talents, so the development prospect is good. But at present, China's tourism market is chaotic and irregular, and there are not many highly educated and high-level talents. At present, most of the famous experts and scholars engaged in tourism research in China come from geography, history and even economic fields. Therefore, personally, it is of little significance for undergraduate majors to study tourism management. On the one hand, their practical ability is not as good as that of students in specialized tourism vocational schools. On the other hand, they are not as good as graduate students majoring in tourism management in theoretical research and academic qualifications. After graduation, they tend to be tour guides or hotels.

Question 4: What courses are there in tourism management? Main courses: tourism, tourism economics, tourism marketing, travel agency management, tour guide business, hotel management, catering management, tourism geography, scenic spot management, etc.

Question 5: What are the specialized schools of tourism management? Five-star alliance schools of China Tourism Colleges: Nanjing Tourism Vocational College, Shandong Tourism Vocational College, Zhejiang Tourism Vocational College, Guilin Tourism College and Shanghai Tourism College, the five most powerful tourism colleges in China, and there is only one Shanfa Tourism College in Jiangbei.

Question 6: What are the employment directions of tourism management? Tourism economic management and enterprise management of tourism administrative departments, travel agencies, tourist attractions, tourism consulting companies, tourism e-commerce enterprises, tourism planning institutions and theme parks; Or the self-employed in the tourism and leisure industry.

Simply put, there are two directions, one is hotels and the other is tourism.

Question 7: What vocational skills do students majoring in tourism management need to master? I study tourism management. I have graduated for many years. Basically, after graduating from tourism management, I will be engaged in the hotel industry and travel agency industry. If I choose a hotel, I should pay attention to my spoken English and the most basic manners. Then I need several certificates of related majors. For example, I want to take the catering qualification certificate. In fact, no certificate is important. Mainly depends on my actual working ability. The spoken English of the Grade 6 graduates I recruited is not as good as my poor spoken English. If you choose a tour guide card, you should exercise your communication and organizational skills. Please remember not to patronize textual research at school. The key is to exercise your skills. ! !

Question 8: What does the tourism management major do? Tourism management is two disciplines under the first-class discipline of business administration.

Tourism management is a new subject to study tourism management. With the integration of international economy and China's entry into WTO, China's tourism economy and tourism industry have become the most dynamic parts of China's national economy and world economic and industrial system. Tourism management major is a comprehensive major that combines tourism, management and culturology.

Business training goal: to train senior professionals with professional knowledge of tourism management who can engage in tourism management in tourism administrative departments at all levels and tourism enterprises and institutions.

Business training requirements: students mainly study the basic theory and knowledge of tourism management, receive basic training in tourism management, and have the basic ability to analyze and solve problems.

Question 9: What courses do tourism management majors need to offer? Main courses: western economics, financial management, human resource management, marketing, introduction to leisure and tourism, tourism economics, hotel management, catering management, travel agency management, tourism business planning and management, etc.

Question 10: What are the employment directions of tourism management? Graduates majoring in tourism management can engage in tourism economic management and enterprise management in tourism administrative departments, travel agencies, tourist attractions, tourism consulting companies, tourism e-commerce enterprises, tourism planning institutions and theme parks; Or the self-employed in the tourism and leisure industry. In addition, it can adapt to the front desk, guest room, restaurant, business center, sales, administration and tourism teaching of foreign-related star hotels, international travel agencies, tourism administrative agencies and tourism education institutions. . Details are as follows: 1. The employment of tourism management administrative departments shall be carried out by means of civil servants. The specific process includes online registration, on-site registration, written interview, physical examination and list publicity. Employers include provincial, city and county tourism bureaus and their subordinate enterprises and institutions. The specific location of each unit depends on the needs. Please refer to the civil servant enrollment brochure of that year. 2. The functional departments of travel agencies are divided into: business department, planning department, reception department, tour guide department, external liaison department, finance department, etc. Business Department: Responsible for travel agency services such as marketing planning of travel agency products, soliciting groups and ground connection, as well as the organization and marketing of conferences and small and medium-sized exhibitions; There are mainly managers, assistants, secretaries, league organizations, ground contacts and other positions. Planning and dispatching department: specifically operate the travel agency business, including designing tourist routes and making quotations. Reception department: reception of guests and other visitors who come to consult. Tour guide department: arrange tour guides to take tours, and tour guides must have tour guide certificates. External relations department: the spokesperson of travel agencies in other places, and often goes to other cities to promote travel agencies. Finance Department: Responsible for all fund operations of travel agencies, and the staff should have certain financial management knowledge. Graduates can adapt to foreign-related star hotels, international travel agencies, tourism administrative agencies, tourism education institutions, front desk, guest rooms, restaurants, business centers, sales, administration, tourism teaching and other positions. 3. The main business of tourism management consulting company includes outbound tourism consulting, domestic tourism consulting, tourism intermediary, business investigation consulting, immigration study consulting, hotel reservation all over the country, tourism (business) car reservation, conference and exhibition, tourism management consulting and tour guide training services. With the National Professional Standards for Tourism Consultant Training and the National Vocational Examination Syllabus and Examination Training Textbooks for Tourism Consultant Training passed the expert evaluation of the National Vocational Qualification Training and Appraisal Experimental Base, the training and evaluation of tourism consultants were piloted in the whole country. According to the person in charge of Tianjin Certification Center, the average salary of the first batch of 100 students in Chengdu during the probation period is 2385 yuan. Tourism consultants are divided into assistants and teacher training, and take the national unified examination after graduation. After passing the examination, he will be awarded the certificate of tourism consultant of the National Vocational Qualification Training and Appraisal Experimental Base, and his personal data will be entered into the China Tourism Consultant Network and the National Vocational Qualification Training and Appraisal Experimental Base Network. In 2008, the first national unified examination for "tourism consultants" was held on June 22nd, and tourism consulting will become the hottest new occupation. 4. Tourism e-commerce enterprise tourism is considered to be one of the industries with the strongest sensitivity to the Internet. Together with finance, computer software and online bookstores, it is called the four most suitable industries for online operation. It can be seen that tourism e-commerce enterprises have great potential. The main business scope of tourism e-commerce enterprises includes providing tourism information, booking hotels, air tickets, tourist routes and practical information retrieval of business tourism. For example, Ctrip.com and eLong.com are well-known tourism e-commerce enterprises at home and abroad. 5. Graduates from tourism planning and planning institutions can engage in tourism planning and planning. Tourism planning agencies mainly include tourism development planning, scenic spot planning, tourism planning and other businesses. By 2007, there were 9 first-class qualification units of tourism planning in China, 54 with second-class qualification/kloc-0 and 62 with third-class qualification, covering all provinces, municipalities, autonomous regions and municipalities directly under the central government. In addition, there are some unqualified planning institutions. 6. Tourism marketing planning enterprises In recent years, emerging tourism marketing planning enterprises have expanded from the marketing planning work of the original travel agency business department to the independent tourism market, which is a new tourism industry generated by the new division of labor in the development of tourism. Business includes marketing planning of tourist attractions, large-scale tourism performances, large-scale tourism activities, tourist routes and tourist destinations; Also engaged in the organization and marketing of exhibitions. They are the bridge and leader between the tourism demand market and the tourism supply market, providing tourists with tourism consumption products and their combinations (entities and information), and providing consumer groups for tourism products and tourism destinations ... >>