Is the second phase investment in Hilton Hotel reliable?

Text: The second phase of Hilton Hotel investment is relatively reliable. After all, the strength is still very strong, but investment is risky. It can only be said that the risk is not great. Hilton Hotels International is a branch of the UK-based Hilton Company and has the right to use the "Hilton" trademark worldwide outside the United States. Hilton Hotels International operates and manages 403 hotels, including 261 Hilton hotels, 142 "ScanDisk" hotels for the mid-range market, and "Conrad" (also known as "Hong Kong") jointly operated with Hilton Hotel Management in 12 countries. 18 hotel companies are headquartered in North America. Its global marketing alliance with Hilton Hotels has resulted in more than 2,700 hotels around the world, more than 500 of which share the Hilton brand. Hilton Worldwide has more than 71,000 employees in 80 countries around the world.

1. Hilton Hotels is a collection of 18 award-winning ultra-luxury hotels around the world, located in capitals and exotic resorts in Europe, America, Asia-Pacific and the Middle East/Africa. Conrad creates value for business and leisure travelers by establishing and maintaining the highest service levels and adhering to its renowned "Conrad Service Culture" philosophy. The hotel rooms are comfortable and exquisite, the restaurant is noble and elegant, the fitness club is well-equipped, and the conference supporting facilities are high-end and complete. From 2005 to 2007, Conrad also plans to add five hotels in the United States, Thailand, Japan and Dubai, United Arab Emirates. Guests at all Conrad hotels have access to Hilton Worldwide Reservations Centers and its renowned guest loyalty program. Hilton hotels in the United States are owned and managed by Hilton Hotels Corporation.

2. Hilton's iconic hotel concept Hilton's motto in operating the hotel industry is: "Have you smiled at your guests today?" This is also the core content of his book "The Feeling of Home". Hilton Hotels was founded in 1919. In less than 90 years, it has grown from one hotel to more than 100 hotels in major cities on five continents around the world, becoming one of the largest hotels in the world. Over the past 80 years, Hilton Hotels has been doing so well and its wealth has grown so fast. What's the secret to its success? Through research, it was found that the secret of its success lies in establishing its own corporate philosophy on a solid foundation, promoting this philosophy into brand culture, and implementing it into the thoughts and behaviors of every employee. The hotel creates a "home away from home" cultural atmosphere, pays attention to the cultivation of corporate employees' etiquette, and reflects it through the "smile service" of service staff.

3. Donald Hilton, 89, chairman of the Hilton Company, has been visiting Hilton Hotels and Resorts in different countries for more than 50 years. Hilton flies daily from continent to continent and country to country. He made a special trip to see if Hilton etiquette was implemented in employees' actions. Now, Hilton's "hotel empire" has expanded all over the world, and Hilton's assets have grown from US$5,000 to tens of billions of dollars. Hilton Hotels merged with New York's Waldorf Astoria Hotel, known as the "King of Hotels", and acquired the New York Plaza Hotel, known as the Queen of Hotels, which is well-known in the global hotel industry.

4. Hilton believes that the hotel is a service and hotel industry. In order to meet the requirements of customers, the Hilton empire is filled with smiles. In terms of organizational structure, Hilton strives to create a complete system and become a comprehensive service organization. Therefore, in addition to providing perfect accommodation, Hilton Hotels also have cafes, conference and banquet rooms, conference halls, swimming pools, shopping malls, banks, post offices, florists, clothing stores, airlines, travel agencies, taxi ranks and Other complete service agencies and facilities. The rooms are divided into single rooms, double rooms, suites and national leader luxury suites. The restaurant also has an upscale restaurant and a convenient fast food restaurant. All rooms are air-conditioned.