Traditional Culture Encyclopedia - Hotel franchise - Are most hotels really built in graves?
Are most hotels really built in graves?
1. Pay attention to the industry characteristics of the hotel. Hotel is a special industry. Hotel products have two aspects. On the one hand, they are real parts, that is, things we can see, such as meals, vegetables, beds and so on. On the other hand, we can't see what we can only experience. Such as hotel service, the feeling of accommodation, dining experience and so on. Therefore, any hotel needs to combine the two well to succeed. Based on the characteristics of hotels, investment in hotels should not only consider hardware, but also attach great importance to software.
2. As a part of the service industry, the hotel industry has a low ability to resist risks. Social unrest, flood, earthquake, plague, financial crisis, market customers, etc. will have a great impact and influence on the hotel industry which is highly dependent on the environment. Their own ability to resist wind risks is very low, which is one of the important factors that investors should consider.
3. Hotel investment has a low entry threshold, which easily leads to market surplus and income cannot be guaranteed. In the 2 1 century, most countries regard the hotel industry as a key industry. Because as a green labor-intensive industry, it can promote more employment and earn foreign exchange. On the other hand, it also increases the hidden risks of hotel investment, causing a large number of hotel closures or vicious price wars, discounting the interests of tourists and damaging the image of the national tourism industry. At present, in some parts of China, there is already the risk of over-investment in hotels.
4. Hotel investment has another feature-long cost recovery time. Generally, the investment recovery of five-star hotels will be between 1989 and 1956. Based on the above factors, investors should carefully consider and make cautious moves. But we should not lose many opportunities because of these factors, and any investment will be risky.
Second, what kind of hotel to invest in should be decided by the market.
A very important factor in modern business behavior is the market. In order to maximize the value-added of resources, we need to put the market first. Therefore, it is better for the market to decide what kind of hotel to invest in and how big it is. In practical work, it is often the investors themselves who decide, "I want to build a five-star hotel here." Hotels have been built, but there is no market. Before long, the hotel will change hands or be sold. It is very important to evaluate all aspects of the market. For example, if it is a two-tier society, 20% of the people own 80% of the wealth of the society, and 80% own the other 20% of the wealth. Then, you should consider whether my hotel serves 20% people or 80% people. Such hotel investment may be a luxury five-star hotel or a very simple and low-cost hotel. If you invest in a five-star hotel, invest in one, run it well and build a brand, you can make money. Low-cost hotels may win by quantity and make money. Similarly, if this is a society where the middle class occupies the main body of society, two-star, three-star or boutique hotels may be more suitable. At that time, as a mass consumption, people tended to stay in hotels with characteristics and relatively low prices, which is why I chose to invest in hotels. I was attracted by the theme and characteristics. The above is just an example of social composition. As a hotel investment, there are many factors to consider. Each factor may affect the scale and grade of hotel investment.
Third, if you don't take the usual road, the hotel will have a way out.
In today's highly competitive hotel industry, if a price war is fought, it can only be a lose-lose or lose-lose situation. Moreover, more seriously, it will cause great trauma to the whole industry and the image of the country. In order to get out of today's high competition, a good way for investors and hotel managers is to take the characteristic road instead of the ordinary road. Characteristic hotel can target specific customer groups according to the owner's ideas, local customs, natural scenery, special hotel services, and so on. Working hard on characteristics is a magic weapon for hotels to occupy the market and brand in a short time and achieve the best income. At present, characteristic hotel has become a worldwide trend, and we can find many characteristic hotel on the Internet. Of course, to build such a hotel, investors should consider their own cost input, which may increase the investment quota. Looking for the best combination, I think this kind of hotel is still very competitive.
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