Analysis of Ctrip products from the marketing perspective

Passers-by in black teach you how to market advertisements;

How to do a good job in marketing advertising?

Passers-by in black think that the fragrance of wine is also afraid of the depth of the alley, so advertising is becoming more and more important in modern commerce. What kind of advertisement is a good advertisement? Sugarman, a famous American copywriter, said that in order for advertisements to be effective, there must be several psychological incentives that can capture consumers. Let's listen together.

The first psychological inducement is to build a sense of participation. Recall a scene where you go shopping in a shopping mall, and the shopping guide who sells clothes will advise you to try it on, and the boss who sells food will often let you try it on. If you refuse from the beginning, you will definitely not buy it, but once you try it on or try it on, the probability of buying this product will greatly increase. This behavior of merchants is to build users' sense of participation. The same is true of good advertisements. If you observe them carefully, you will find that the more attractive advertisements are, the more they will create a sense of participation for users. For example, there is an advertisement for a sports car. Let me read it to you. "Drive around in this new car, feel the feeling of the wind blowing through your hair when driving in the hot evening, step on the accelerator to the end, taste the feeling of being pushed to the back of the seat by the impact instantly, and then look at the exquisite electronic display screen. This is the speed that this sports car brings you. " How's it going? After listening to my words, do you feel that you are driving this sports car in the sunset? This is to use language or pictures to build the user's sense of participation.

The second psychological inducement is to establish authority. Passers-by in black feel that people's instinctive psychological tendency is to believe in professionalism and authority. For example, if a digital white wants to buy a computer, he will first ask his friends who know how to buy it, whether he can go with him, tell him the differences between various models, and it is best to help him decide which one to buy. For example, sometimes when we go to buy watermelon, we always ask the boss if this watermelon is sweet. Therefore, it is very important for businesses to create a sense of professional authority when advertising products. For example, you can list many numerical parameters in the advertisement for comparison to show your specialty. Xiaomi mobile phone often does this at the press conference, and then concludes that it has a leading position in the industry, which really increases consumers' trust in the brand.

The third psychological incentive is to establish a connection, that is, to connect what customers already know with your product, so that consumers will accept it more easily. For example, when the smoke detector was first listed, many people didn't know what it was for. When advertising, the manufacturer said that this product is a "pointed nose on the ceiling" and will call the police when it smells the smoke at home. As soon as this humanized analogy appeared, it immediately narrowed the distance between products and customers. Here's another example. There used to be a product in America that could remotely control the start of a car. When you are still some distance away from the car, press a button the size of a key chain, and the car will automatically ignite and drive away as soon as you get on the bus. The coolest thing is summer, when you open the door, you can feel the cool air, and you don't have to wait for the temperature to drop bit by bit like in a steamer. Sugarman named this remote control "Mafia Automata". Have you ever thought of the hot picture of the mafia remote control car exploding and killing the opponent in the blink of an eye? Isn't it cool?

The fourth psychological inducement is the desire to arouse a sense of belonging. It is natural for passers-by in black to believe that everyone needs a sense of belonging. A good advertisement can arouse consumers' demand and make them feel that I can belong to my favorite group if I buy this product. For example, Marlboro cigarettes in the United States have successfully created a decadent yuppie beauty in their advertisements. Westerners want this temperament, and of course they like Marlboro cigarettes. For another example, Mercedes-Benz has always advertised that people who drive Mercedes-Benz are the owners of wealth, and those who want to make a fortune and show off their wealth are willing to buy Mercedes-Benz; Volvo later adopted a sense of belonging strategy to publicize that its users are the most educated. In the following years, Volvo's highly educated users really increased. Therefore, as long as advertisements give consumers the group atmosphere they want, they will automatically return to the team.

Passerby in black: If products want to sell well, we should be more careful in marketing advertisements. However, it should be noted that we should take the right path in any marketing, do not do products and marketing that are inconsistent with Heaven, and do not deceive others. Nowadays, the network is mixed, and whites should pay more attention to fraud prevention. To understand the essence of marketing, you can click on the black online marketing avatar to see more information. There is an email address in it, so you can contact me.