Summary of hotel marketing activities

Unconsciously, a colorful activity is over. I believe you will gain a lot, so write these records in the activity summary and let yourself remember them. But I believe that many people are in a state of no clue. The following is a summary of hotel marketing activities I collected for your reference, hoping to help friends in need.

Summary of hotel marketing activities 1 1. At the beginning of the business, make a second visit every morning and try to sign all the agreements back.

2. Make a strange visit in the afternoon, divide the area by industry, company and geographical location through the inquiry in the yellow pages, make 50 strange phone calls every day, and visit customers in need.

3. Take the hotel as the center, make strange visits and sweep the building within the radius of Fiona Fang 1km, especially in the initial stage of hotel opening, and all employees Qi Xin need to work together to participate in the sales team, especially in the off-season. It is necessary to publicize the pictures of the meeting as soon as possible, and as many publicity pages and pictures as possible.

4. As a long-term basic content, the promotion price of Super 8 standard room is 188 yuan/day at the beginning of opening, but other rooms on the network can be used as selling points.

5. Other hotel salesmen should try their best to understand the customer types and companies of the surrounding hotels, and get to know this information through certain channels, including getting through internal relations to understand the prices, room types, grades, star ratings, restaurants, conference rooms, etc. of peer hotels, and make a detailed comparison of hotel locations.

6. During the opening period, prepare 5 sets of free samples (according to the total number of rooms 7 1) and distribute them to potential customers free of charge.

7, according to the customer data of each visit, the system classification, especially for customers with certain potential, send an invitation, and prepare 50 people according to the calculation of 30 people.

8. Those with a better image can be popular.

9. Decorating the room includes placing flowers, writing VIP cards and turning on the TV in the room.

10. Play promotional pictures in the lobby of the hotel, including the introduction of the rooms, equipment and facilities, catering and hotel services of the head office or hotel.

1 1. The general manager gave a welcome speech.

12. To play meaningful games, you need to conceive.

13. Give a business card, visit for the second time, and effectively promote customers.

Summary of hotel marketing activities II. external field

1, raise the national flag:

65438+1 October1A flag-raising ceremony was held at 8: 00 a.m., attended by all the staff, and the general manager Li delivered a speech. It can play three roles: celebrating the National Day, publicizing, shaping a good image and increasing the cohesion of colleagues in various departments of the hotel.

2. Four lanterns at the door:

From June/KLOC-0 to June 5438+0, post "Celebrate National Day"; June 6, 65438-June 10 posted "Happy Mid-Autumn Festival".

3. bunting:

From June 65438+1 October1to June 65438+1October 10, a colorful flag was planted 50 meters along the road in front of the hotel with the hotel logo and name printed on it. It can attract the attention of pedestrians and achieve the effect of publicity.

4. Banner:

① ③ From September 29th to June 5438+00, as in May 1 Sunday, banners were hung at major traffic intersections, which read: Welcome to the four-star Suyile Township Hotel (with address and telephone number attached). The main purpose is to attract tourists and passers-by during the National Day. ② From June 65438+1 October1to June 65438+1October 10, a publicity banner was hung at the entrance of the hotel. The banner reads: Celebrate the National Day and welcome the Mid-Autumn Festival.

5. Leaflets:

Printing a proper amount of leaflets about the Mid-Autumn Festival reunion banquet and distributing them before and during the National Day, especially the wedding banquet during the National Day, can play a great role.

Second, the lobby

1, hall

10, 1 to 10, 10 During the National Day, two lobby signs were made: ① Celebrate the world and welcome guests from all over the world; Family reunion and taste the delicious food in hometown; ② Price standard of reunion dinner (see sample for content)

2. Computer display screen:

The video shows the lobby, rooms, restaurants and dishes of the hotel. The content is taking photos, and it is best to add text propaganda.

3. Service Desk

From 10, 1 to 10, there are two fruit bowls at the front desk: one for candy and the other for melon seeds (better quality). If possible, you can put some moon cakes instead of melon seeds.

4. Guest room

① From June 65438+1 October1to June 65438+1October 10, guests only need to check in and get a fruit and a moon cake.

② During June 10-June10, the guest room TV will broadcast its own programs to feast on the Mid-Autumn Festival preferential activities of hotels and hotels.

Third, the restaurant

1 October 5th1,10 to1October 7th 10, the hotel held a Mid-Autumn Festival reunion banquet, which was divided into standard grades: 288 yuan/table, 328 yuan/table, 358 yuan/table and 388 yuan. Each table guest will receive a box of Snow Beer (65438+.

2. Give candy and moon cakes to all tables before meals.

3. Canteen walkways and all areas are decorated with balloons.

Summary of hotel marketing activities 3 As the deputy general manager of the hotel, I am mainly responsible for the management of the catering department and the sales of the marketing department. In September, the annual Mid-Autumn Festival is ushered in, which is also the favorite festival of China people. Of course, Mid-Autumn moon cakes are also the main products that hotels strive to launch. With the increasingly fierce competition in the industry, enterprises are also facing the principle of market competition. "Only quality is the way to survive." It is precisely because we have excellent products that the sales of moon cakes have achieved gratifying results through the unremitting efforts of all colleagues in the sales department. To sum up, we also neglected in our work, failed to grasp the consumption psychology of different consumer groups, and neglected the market demand, which brought some resistance to the sales of moon cakes. Now the sales of hotel moon cakes are reported as follows:

I. Achievements made

1, the result is the result of all hotels' high spirits. Marketing hotel customer terminal network, exported to both inside and outside the province, "Golden Mong Kok" series of moon cakes can be seen everywhere in Mid-Autumn Festival gifts in enterprises and institutions, which has been fully recognized by people from all walks of life and added a beautiful landscape to the Mid-Autumn Festival market.

2. Market planning is the premise. Without perfect market planning, nothing can be done in the end. As early as March and April this year, the sales department began the preparations for the take-out of moon cakes. Firstly, the design scheme of moon cake packaging is collected, and detailed planning is made from the aspects of pattern design, variety, specification, price and technical requirements. In May, I went to various places non-stop to select and determine samples of mooncake packaging.

In June, the tender for mooncake fillings was launched, and the suppliers of different products were determined respectively. In July, determine the "moon cake sales plan", make unified arrangements and clarify tasks; Centralized supply and sales in August and early September; 10, we asked for a unified recovery of the payment. Link by link, interlocking, careful deployment, providing a guarantee for the sale of moon cakes.

3. Novel packaging promotes sales. With the rapid development of the market, the demand for moon cakes is about to be saturated, brand competition is more intense, and product differentiation is the trend. The packaging design of moon cakes is becoming more and more diverse and novel. The market has proved that the more exquisite the packaging, the more it can attract consumers' attention and desire to buy. Product packaging is reflected in the size of the package, novel paper, brand-new binding and so on.

The company's moon cake design fully caters to consumers' purchasing preferences, and it is generous and elegant in design and packaging. It uses warm yellow, giving people a warm and home feeling and leaving a deep first impression on consumers. This gives people a brand-new feeling, and also makes the product brand image deeply rooted in people's hearts, which plays an important role in improving sales. In terms of taste, it has also been well received by buyers, coupled with innovative means such as flexible and diverse sales models, which has brought miraculous effects to the sales of moon cakes.

4. Qi Xin makes concerted efforts to achieve results, and all colleagues in the sales department will make concerted efforts to achieve sales results in Qi Xin. The sale of moon cakes is a complete chain, interlocking, and any link will affect the whole sale. With the help of the group company, the sales of moon cakes were strictly controlled from the aspects of booking, warehousing, handling, distribution and after-sales, ensuring the quality, demonstrating the hotel's super cohesion and strong team strength, and winning the battle of moon cake sales this year.

Second, there is a lack of sales.

1, insufficient market analysis and control, and high pricing;

Only by knowing ourselves and ourselves can we be invincible. Cruel market competition makes us have to analyze and locate the surrounding markets of products, grasp the consumers' consumption habits, psychology and concepts, know the selling price of moon cakes like the palm of our hand, analyze and judge the current market environment, find out the product differences, accurately locate them, make decisions in the fastest time, and prepare for the sale of moon cakes. Due to the negligence of execution in the work and the lack of thorough understanding and analysis of the market, the price is on the high side, which directly affects the sales performance of moon cakes.

2. The marketing plan can't work together;

Product marketing is a systematic process. Whether it is the investigation, analysis, positioning, decision-making and implementation in the early stage, it is not the responsibility of one person. The whole team, Qi Xin, made concerted efforts to conduct in-depth market research and worked out a scientific, market-oriented and executable moon cake marketing plan. From the early positioning to the later sales, we must be rigorous and have a certain market orientation. The sales of moon cakes need to be strengthened and improved by collective efforts, so as to brainstorm in the future sales plan, fully mobilize the enthusiasm of all colleagues and make the company's sales performance develop again.

3. Blind pursuit of brand effect and neglect of market demand;

The brand packaging of moon cakes is increasingly favored by consumers. Whether visiting relatives and friends or giving gifts to leaders, exquisite gift box packaging can attract their attention and stimulate their desire to buy. The company attaches great importance to the psychology of these consumers, strives to create the brand effect of moon cakes, strictly controls the packaging, design and product taste, and does a good job in product quality, so that middle and high-level groups can rest assured that moon cakes are delicious.

Due to mistakes in decision-making, the real demand of the market was ignored. For example, low-end customers not only pay attention to the taste of moon cakes, but also get affordable prices, thus stimulating their desire to buy. Due to the product positioning problem, the consumption habits of this group of people have not been grasped, which has brought some resistance to the sales performance of products. In addition, the lack of market control makes the production plan larger than the sales plan, which affects the total sales performance of moon cakes.

4. The sales team is small and the sales outlets are not fully rolled out.

Due to the limited number of marketing team members, the whole mooncake marketing is obviously weak in the sales terminal. Sales outlets are not fully rolled out and sales channels are limited. In addition, the delivery of moon cakes was late, which missed the warm-up period of the market and consumers' acceptance was not high. In addition, the impact of other mooncake brands has caused the sales performance of mooncakes to decline.

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