What do you need to build a five-star hotel? We hope to cooperate with internationally renowned brands.

A lot of questions, no points. Hehe, please answer the introduction of your hotel first.

Shangri-La Hotel

Since the first Shangri-La Hotel in 197 1 Singapore, we have been stepping onto the international stage. Shangri-La Hotel Group, headquartered in Hong Kong, is the largest luxury hotel group in Asia and is regarded as one of the best hotel management groups in the world. It has won a consistent reputation in many public and industry bids.

No matter in any city or resort, 33 Shangri-La hotels and 5 business hotels in Asia will provide you with meticulous service. Business Hotel was established in 1989, providing high-quality accommodation services at reasonable prices. This is a business hotel specially designed for business executives.

The towering peaks are reflected on the clear lake, which inherits the profound meaning of the beautiful name Shangri-La, and is matched with the "S" sign that combines the characteristics of modernization and Asian architecture, symbolizing our purpose of serving customers in the spirit of kindness, harmony and natural beauty.

Taking the seal, the essence of China's 5,000-year-old commercial culture, as a symbol, it symbolizes the spirit that commercial hotels respect business travelers and provide high-quality and low-cost commercial and residential services.

Hong kong Kerry group

Shangri-La is the brand of Shangri-La (Asia) Limited, a Hong Kong listed company. The hotel group is affiliated to Guo Henian Guo Group, a famous Malaysian Chinese businessman. Shangri-la has always paid attention to the luxury and comfort of hardware facilities, coupled with the hospitality of Asians, and has become a well-known hotel brand suitable for Asian culture.

Take the lead in operating with capital.

Guo Henian, a famous Malaysian Chinese entrepreneur, was born in Fuzhou, Fujian, and is known as the "Sugar King of Asia". The Guo Group controls more than 65,438,000 companies with billions of dollars in assets. His business has penetrated into Singapore, Thailand, China, Indonesia, Fiji and Australia. His main business scope ranges from sugarcane cultivation, sugar production, flour, feed, oil and mining to finance, hotels, cultivation, commerce and shipping. 197 1 year, he built the first luxury hotel in Singapore, Shangri-La Hotel, and began to expand in the Asia-Pacific region to build Shangri-La hotel brand.

As a hotel management group that entered the mainland earlier, Shangri-La started the management of capital operation when it opened its first Shangri-La hotel in Hangzhou on 1984, and it was also the only international hotel management group that adopted this method at that time. Wherever Shangri-La went, it became a local landmark hotel and successfully built Shangri-La's brand in the Mainland. From 200 1, Shangri-La began to "walk on two legs", and export management and capital management went hand in hand. This year, Shangri-La has accelerated its expansion in the mainland, announcing that eight hotels are under preparation and 65,438+05 hotels are under negotiation, which will reach 30 by 2005.

Shangri-La's generosity in the Mainland is inseparable from Guo Henian's investment in the Mainland. In the early 1980s, Shangri-La Hotel Group took a fancy to the mainland market and began to make a comprehensive layout. 1984, on the picturesque West Lake, the signboard of Hangzhou Hotel, which Hangzhou people are familiar with, disappeared. A five-star hotel has been renovated and named "Shangri-La, Hangzhou". Hangzhou Hotel is an old hotel built in 1956. This used to be the hotel where President Mao Zedong stayed when he visited Hangzhou. This is the first time that Shangri-La Hotel Group has tried water in the mainland. The partner they chose was Zhejiang Tourism Bureau, which is now Zhejiang Tourism Group Company. Shangri-La Hotel Group owns 45% of the shares of Shangri-La, Hangzhou, and has officially started its capital management in the Mainland.

Layout Beijing

In Shangri-La's China layout, Beijing is the second stop.

Shangri-La Hotel Beijing 1987 was completed, and Shangri-La Group held 49% of the shares, which was the highest and most luxurious five-star hotel in Beijing at that time. From 65438 to 0985, Guo Henian's first investment in the mainland was to cooperate with the State Economic and Trade Commission and spend 380 million US dollars to build the Beijing International Trade Center. ITC is a comprehensive building complex including hotels, office buildings, shopping malls and high-end international apartments. It is still the representative building of Beijing CBD, and the International Trade Hotel and China World Hotel are its important components.

International Trade Hotel 1989 opened, China World Hotel 1990 opened. Shangri-La owns 50% shares in two hotels. 1995, Kerry Group, a subsidiary of Guo, saw the scarcity of high-end office buildings in the CBD area that meet international standards, and built Kerry Center, a high-end office building including Kerry Hotel, with Shangri-La having an absolute controlling stake. So far, Shangri-La has four hotels in Beijing.

Shangri-La has two brands: Shangri-La and Business Hotel. Shangri-La brand is mainly a five-star hotel, and most hotels have more than 500 rooms. 1989 The business hotel established is a four-star brand with moderate price positioning, and Guo Mao Hotel is the first one.

Shangri-La's design has always been famous for its fresh garden beauty and lobby features rich in Asian culture, and Shangri-La Hotel in Beijing has also inherited this style. Wang Hongling, the public relations director of Shangri-La Hotel Group in China, said that although China World Hotel, International Trade Hotel and Kerry Hotel are very close, they are three different styles and are aimed at different markets. The decoration design of China World Hotel is very luxurious and suitable for senior business people such as global CEO of many multinational companies. Guo Mao Hotel focuses on meeting the needs of business guests. There is no difference between shangri-la and shangri-la in management and service, but it pays more attention to practicality. Compared with Shangri-La Hotel, its room price is lower, the room area is smaller and the service frequency is less. Kerry Hotel is aimed at relatively young business people.

Walk on two legs

In 1990s, Shangri-La expanded rapidly in China, especially from 1996 to 1999, and opened nine hotels in just four years.

After 2000, Shangri-La began a new round of hotel expansion plan in China, and implemented the strategy of "walking on two legs" in investing and managing hotels. In 200 1 year, Shangri-La took over Nanjing Dingshan Hotel and renamed it Nanjing Dingshan Shangri-La Hotel, and intervened in the form of pure investment management. Shangri-La announced eight hotels under construction, half of which are managed for export and the other half are self-funded.

In the past two years, the international hotel management group has changed from strategic investment to strategic investment, and increased its capital investment. Shangri-La believes that the expansion of international hotel groups in China is a foregone conclusion. In the next three to four years, hotels of world-famous luxury brands will all occupy the position of Beijing and Shanghai. High-end brands will be concentrated in mainland provincial capital cities, and mass brands will be concentrated in second-tier cities. The hotel market in China will soon mature.

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