Traditional Culture Encyclopedia - Hotel franchise - What is the word "special discount" on "Nongfu Spring"?
What is the word "special discount" on "Nongfu Spring"?
In fact, the word "exclusive supply" is mainly because the supply price is lower than other channels. In order to prevent merchants from occupying the market through this price advantage and forming a regional monopoly, manufacturers are only allowed to retail in their own stores and are not allowed to wholesale again, so they are stamped with the seal of "exclusive supply". If you find that other businesses that are not in this channel are selling this product, you can immediately stop the goods and punish the violators. For example, the purchase price of national pits in Hunan (1573) is higher than that in neighboring provinces, so we often find national pits with the words "exclusively for Hubei" and "exclusively for Jiangxi" in some small tobacco and liquor stores, just because the imported wine from those places is cheaper than "exclusively for Hunan". This behavior is called "hoarding goods" in the industry.
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