What is the difference between the positioning of Hanting Youjia and Quanji?

The brand positioning of the whole season is obviously higher than that of Hanting Youjia, and it is better in all aspects.

First of all, it needs to be clear that although Hanting Youjia and Quanji are both brands in Zhu Hua, their brand positioning is obviously different, and the positioning declared in the description of absolute problems is similar.

In the division of brand positioning within Zhu Hua, Hanting Youjia is an entry-level mid-range brand, while the whole season is a mid-range brand.

Therefore, their business requirements are different accordingly.

Hanting Youjia has extremely low requirements for property. The minimum requirements for its lobby area and single room building area are only 80m2 and 18m2 respectively, and the floor area is only 2000-8000m2. Besides, there are no other special requirements.

Compared with Hanting Youjia, the property requirements of the whole season are obviously higher, and its storefront area should reach at least 4000- 10000㎡, and there can be no darkroom. The requirements for the surrounding environment and supporting facilities are also more demanding.

Hanting is divided into three types:

Hanting All Seasons Hotel, Hanting Express Hotel, Hanting Haiyou Hotel.

Hanting All Seasons Hotel generally has a superior location, exquisite rooms, the highest positioning and the highest natural price. Suitable for elite business travelers.

Hanting Express is second, and the price is cheaper than that of all seasons hotel. Very popular consumption. Suitable for ordinary business travelers who often go out.

Finally, Hanting Haiyou Inn is the cheapest, suitable for the lifestyle of young people, very novel and active.

These are all chained. This is the difference between the three pavilions.