Traditional Culture Encyclopedia - Hotel franchise - In which direction can the hotel survive?

In which direction can the hotel survive?

Hotels can survive in the cultural tourism market and the direction of red tourism.

The cultural tourism industry is still an opportunity in the future. Under the strong support and policy guidance of the state, the cultural tourism industry will continue to develop with risks; As a track, Lv Wen will be the last chance to establish a new hotel market, and it is also an important direction for the development of resort hotels. The standardization of the development of cultural tourism market will drive the steady development of the resort hotel sector, and the core lies in the top-level design and operation implementation.

In recent years, red tourism has gradually become popular, because there is a certain proportion of just-needed market; Some red-themed cultural tourism projects and tourism forms are developing, and the markets of some well-known red tourist cities are constantly improving, such as Yan' an and other places; In the future, in the tourism and hotel development sector, we can also pay attention to some red tourism-related directions, perhaps the new track in the future.

Investment recovery of budget hotels and development of urban lifestyle hotels.

The epidemic situation makes the consumption downgrade trend obvious, but it does not mean that the product line takes the low-end route. Economy hotels are picking up because the market needs products with better cost performance, and mid-range hotels have lost their price advantage. On the other hand, the sinking county-level market has a strong demand for chain stores, and budget hotels have ushered in new development opportunities. The development of this round of budget hotels also comes from the stock market and revolves around the sinking market.

The development of budget hotels in the new period follows several new principles. One is that young and fashionable, budget hotels also need good design and good vision. It is a small and beautiful presentation, without huge scale, but exquisite, small and complete, beautiful and low cost. Under the combination of several dimensions, the new economic hotel model is more like a micro-cafe, relaxed and comfortable.