What are the risks of indirect channels in hotels?

Hotel indirect channels have the following risks:

1, high commission cost: the hotel needs to pay a certain percentage of commission to the intermediary, which will increase the hotel cost.

2. Difficulties in price control: Hotels are faced with sales prices that cannot be controlled through intermediary channels, which may lead to price fluctuation and instability.

3. It is difficult to maintain brand image: because hotels can't directly contact customers, it is difficult to provide customers with a complete brand service experience, and there are risks such as vague brand information and misinformation.