Traditional Culture Encyclopedia - Hotel franchise - What are the risks of indirect channels in hotels?
What are the risks of indirect channels in hotels?
Hotel indirect channels have the following risks:
1, high commission cost: the hotel needs to pay a certain percentage of commission to the intermediary, which will increase the hotel cost.
2. Difficulties in price control: Hotels are faced with sales prices that cannot be controlled through intermediary channels, which may lead to price fluctuation and instability.
3. It is difficult to maintain brand image: because hotels can't directly contact customers, it is difficult to provide customers with a complete brand service experience, and there are risks such as vague brand information and misinformation.
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