Will the credit purchase quota in Bai Hua be reduced?

Will the credit purchase quota in Bai Hua be reduced?

Will the amount of credit purchased in Bai Hua be reduced? On June 24th, 165438+, the announcement issued by Bai Hua showed that in order to implement the regulatory requirements related to consumer credit and fully protect consumers' rights and interests, Bai Hua has started brand isolation. Will Bai Hua's credit purchases decline?

Will the amount of credit purchased in Bai Hua be reduced? 1 After Bai Hua will be fully connected to the central bank's credit information system,1On October 24th, Bai Hua issued an announcement showing that in order to implement the regulatory requirements related to consumer credit and fully protect consumers' rights and interests, Bai Hua has started brand isolation. Next, Huayuan will become the exclusive consumer credit brand of Chongqing Ant Consumer Finance Co., Ltd. (hereinafter referred to as "Ant Financial Service"), focusing on small and medium-sized enterprises. Consumer credit fully funded by banks and other financial institutions will be updated to "credit purchase" service. The "credit purchase" service is consistent with the interest-free period of flower buds, and can only be used for consumption, not cash.

It is understood that some users' flower beds have been updated to "flower beds" and "credit purchase" services, and this work will gradually cover more users in batches in the future.

The reporter was informed that after brand isolation, most users spend less than 1 10,000 yuan. At the same time, some Huayuan users have reduced their message quotas on social platforms. Users said that some of the original quota of 38,000 yuan was reduced to 1 10,000 yuan, and the quota of 1 10,000 yuan was reduced to 1 10,000 yuan, but not all users. The credit line of "credit purchase" service is generally close to its original credit line.

Bai Hua said that after brand isolation, Bai Hua will mainly meet the daily small and medium consumption needs of users. The "credit purchase" service is a consumer credit service type that is fully funded by banks and other financial institutions and independently approves credit granting, which can meet the more quota requirements of some users.

Huayuan's announcement shows that in order to ensure the user experience, after the brand isolation, Huayuan and the "credit purchase" service are consistent in the core experiences such as interest-free period, review and repayment. Users can adjust the payment order and "credit purchase" service of flower buds according to their own preferences.

The service of "credit purchase" can enjoy an interest-free period, just like a flower shop. Regarding the installment payment and repayment rates outside the interest-free period, Bai Hua announced that the rate of "credit purchase" service will remain stable. In the future, the rate of "credit purchase" service will be determined by financial institutions.

In addition, according to the Regulations on the Administration of Credit Information Industry, institutions providing credit services are required to provide credit information to the credit information system as required. In other words, the flower buds will be submitted to the credit information system by Ant Financial, and the "credit purchase" service will be submitted by financial institutions such as banks that provide services. Maintaining good usage habits and repayment habits will not have a negative impact on credit records.

Yin Zhentao, director of the Financial Technology Research Office of the Institute of Finance, China Academy of Social Sciences, said that through brand isolation measures, Bai Hua has effectively isolated and distinguished itself from consumer credit products independently operated by other financial institutions. This will help users fully understand the information of service providers, avoid brand confusion and better meet the regulatory requirements of consumer credit.

According to public information, not long ago, the borrowing company under Ant Financial also started the brand isolation work, and the credit services independently provided by financial institutions such as banks were updated to the "Credit Loan" page.

At the same time, the flower garden announcement issued an anti-fraud reminder to remind users to beware of all kinds of fraud in the name of "credit purchase", "flower garden exchange" and "flower garden cash withdrawal". Huayuan said that the official staff will not contact users on the grounds of brand isolation or "credit purchase" and will not ask users to transfer or remit money in any form. If you receive such fraudulent phone calls or messages, don't be fooled.

Will the amount of credit purchased in Bai Hua decrease by 2165438+1October 24th, the announcement issued by Bai Hua shows that in order to implement the regulatory requirements related to consumer credit and fully protect consumers' rights and interests, Bai Hua has started brand isolation.

Let's look at the announcement first and explain it in detail:

After borrowing, Huabai also began brand isolation, which was divided into "Huabai" and "credit purchase".

Open your garden and you will see the following entrance:

(▲ Image from the Internet)

What is brand isolation?

Brand isolation is to clearly distinguish consumer credit services provided by financial institutions and avoid brand confusion.

Consumer credit services provided by other financial institutions will no longer be labeled as "flowers", but will directly and independently provide "credit purchase" services for financial institutions, with the name of the financial institution clearly marked.

Simply put, "credit purchase" is a small loan from a bank.

Next, Huayuan will become the exclusive consumer credit brand of Chongqing Ant Consumer Finance Co., Ltd., focusing on small and medium-sized enterprises. Consumer credit fully funded by banks and other financial institutions will be updated to "credit purchase" service.

It is understood that after the brand isolation, the flower garden and the "credit purchase" service are still consistent with the current experience in terms of interest-free period, review and repayment. However, the payment order of "credit purchase" is higher than that of Bai Hua, and the rate of "credit purchase" will be determined by financial institutions.

In essence, the funds behind it are flowers, banks, financial institutions and financial institutions. It used to be mixed together, but now it's clearer.

However, for users of flower buds, the amount may have been relatively high in the past, but now it is re-examined, continuously reduced or even suspended.

What should I pay attention to after the bud is split?

Some netizens just went to make a credit report today. If you look closely, they are all bank loans, dozens or hundreds. Yes, this is the flower!

No matter what the announcement says, we must look at the facts:

1. Credit investigation is a loan to Bai Hua.

Take the credit report made by the above netizens as an example. Even the consumption of dozens and hundreds of flowers is on credit.

Some people think that a good repayment record will help them to apply for a loan card in the future, but in the eyes of banks, only those who have no money will use online small loans, which is worth noting.

2. The flower garden occupies the total credit line.

Since the implementation of the rigid deduction policy, the total personal credit is an invisible threshold.

Many high-end card players are optimizing their card configuration, and some even cancel some useless cards, just to free up credit lines for other credit cards. Instead, you are using flowers to occupy total credit?

3. the rights and interests of flower beds are not as good as credit cards.

Some partners have said before that the interest-free period of flower buds is only 30 days, and credit cards have 50 days. Doesn't it smell good?

Indeed, credit cards are superior to Huabai in terms of preferential strength, activities, interest-free period, points and rights, and almost all partners who have participated in credit card preferential activities of major banks know it.

Of course, whether to continue to use the flower buds should be chosen according to your own situation.

For example, some people like to use flowers, or some people don't have a credit card and can only use flowers. Compared with other loan products, flower buds are more formal.

Someone used flower beds to hoard hotels, so she had to use them and go to the credit bureau. Anyway, she doesn't intend to buy a car or a house loan in the future, and it doesn't matter if the credit bureau spends it.

In short, just choose the one that suits you.

Will Huayuan's credit purchases decline? Since this year, ants have been constantly moving. On the one hand, they strengthened ecological opening, Taobao platform opened up trading scenarios and actively accessed payment methods such as China UnionPay Express; On the other hand, its credit products such as flowers and loans are gradually separated from other products.

Two weeks ago, Jiebai started the brand isolation work. After the adjustment, Payment Encyclopedia predicts that brand isolation in Bai Hua will come soon. Sure enough, today, Bai Hua announced the launch of brand isolation, and the bank's independent credit extension was updated to "credit purchase" service.

Four major changes have taken place.

After the brand isolation is completed, Bai Hua will become the exclusive consumer credit service brand of Chongqing Ant Consumer Finance Co., Ltd., and the consumer credit products independently operated by financial institutions such as banks will no longer be labeled as flower buds, but will be displayed as "credit purchase", which means that the days of unified display as flower buds in the past are over.

The implementation of brand isolation measures will undoubtedly distinguish flower buds from "credit purchase", so that users can clearly understand the relevant information of service providers when using products and avoid confusing brands as much as possible.

With the announcement of flower buds, the era of flower buds and "credit purchase" has arrived. The isolation of brands determines that they will take different routes and focus on their respective services.

In the future, the flower garden will be dominated by small and medium-sized consumption, and the "credit purchase" independently operated by financial institutions such as banks will be fully funded by service providers, and credit will be independently approved. Ant consumer finance will not be involved. This differentiated form can not only meet the needs of users' daily micro-loan payment, but also obtain more quotas when necessary.

In the process of accelerating brand isolation, Bai Hua also ensured the overall experience of users to the greatest extent. After Bai Hua drew a clear line with "credit purchase", the changes mainly focused on the following four points:

First, the quota: Flower Garden will follow the principle of small amount, universal benefit and overall dispersion, and the application scenario will focus on daily small consumption. According to the feedback from netizens, the credit line of most users is controlled within 654.38+100000 yuan, and the credit line of "credit purchase" is generally close to the original credit line of users.

Second, in terms of experience: in the core links such as auditing and repayment, the flower garden is consistent with "credit purchase". Users can set the payment order of flower buds and "credit purchase" services according to their own preferences, but "credit purchase" services are more abundant and can be used first.

Third, the rate: "credit purchase", like flower buds, can only be used for consumption, not cash, and also has an interest-free period. The rate of credit purchase service will be determined by financial institutions on the basis of Pratt & Whitney, so that users can get more benefits in installment payment and repayment outside the interest-free period.

Fourthly, in terms of credit investigation: due to different service providers, flower buds and "credit purchase" will be submitted by financial institutions such as Ant Consumer Finance Company and banks providing services respectively in accordance with the Regulations on the Administration of Credit Investigation Industry. According to public information, more than 99% users of the original flower garden have good repayment habits, and credit information will not bring negative effects.

From the above point of view, the brand isolation of flower buds is started, and users can still use flower buds normally. For most users, the credit line of flower buds is enough, and the "credit purchase" line is a supplement to flower buds. The combination of the two forms a new credit payment structure.