Seeing foreign friends in the street, not watching, not interfering, not following, warm and generous, neither humble nor supercilious ... the primary code of 30 years ago.

"When you see foreign friends on the street, you don't look, don't interfere, don't follow, you are warm and generous, neither humble nor supercilious." Today, when you read this sentence, will you feel a little strange and funny? But in the early days of reform and opening up, this passage was recorded in primary code at that time.

Nowadays, this kind of well-intentioned reminder has long lost the necessity of existence. China's reform and opening up has made foreigners no longer "foreigners". In our life, "foreigners" may be your colleagues, friends, neighbors or lovers. They have become ordinary members of today's society.

Moreover, in recent years, China people strode abroad and traveled around the world, confidently displaying the symbol of China with black hair and yellow skin, and became "foreigners" in the field of vision of a foreign land.

From "seeing a foreigner" to becoming a foreigner, the change between "seeing" and "becoming" is intriguing.

Seeing "foreigners" on the road decades ago is like seeing aliens. Going abroad now sometimes feels like traveling.

"The year before last, we visited the Arctic Village in Finland. The staff dressed as Santa Claus asked us if we were from China when we took a photo with us. Knowing that we are from Shanghai, Santa immediately greeted us in Shanghai dialect:' Hello.' At that moment, we felt very kind and warm. Talking about this experience, "Lao Yang Lao Zhang" still relishes it.

Yang Jun and Zhang Ying are a retired couple who live on Huaihai Road. One is 67 years old and the other is 62 years old. They usually go out together in the name of "Lao Yang Lao Zhang" and live a quiet retirement life.

Five years ago, China, two ordinary old people, did something that they thought was normal, but in others' eyes, they were very courageous and remarkable: two old people who didn't know a foreign language and went abroad for the first time didn't join a tour group like ordinary old people, but decided to "be free men and enjoy the sunshine in Europe" from the beginning. It took them 83 days to travel to more than a dozen cities in five countries, including Italy, France, Monaco, Spain and Portugal, which reminds people of the plot in the movie Around the World in 80 Days.

That unforgettable European self-help tour made them "addicted" to outbound travel: "What young people can do, so can we old people." After returning home, they published a travel book "Mom and Dad Travel", which was liked by readers of all ages. Because of this trip, because of this book, they also made many friends, and their lives became colorful and full.

Lao Yang told reporters: "A few decades ago, seeing foreigners on the road was like seeing aliens. Their high noses, blue eyes, blond hair and colorful clothes make people feel strange, so there are often foreigners around. Later, there were more and more "foreigners" on the streets of Shanghai, and everyone became accustomed to it. Now people's lives in China are getting better and better, and tourism has changed from an extravagant hope to a "life element", and even a way of life for many people. Nowadays, talking about "global village" is very popular. People in our country are like villagers in a village. It is normal for you to come to my house and I will go to your house to see it. "

For Lao Yang and Lao Zhang, the language barrier is the biggest difficulty for them to travel abroad. When they really went abroad, the old couple found that "in fact, many foreigners can speak some Chinese, use painting and gestures, and basic communication is still no problem."

The first time I went to "Xinmatai", my distant relatives and neighbors envied me. I entrusted him with three pieces of A4 paper.

Speaking of tourism, Li Binzuo, who lives in Yantai, gushed: "More than 20 years ago, I took my son to Beijing for the first time and took some photos in Tiananmen Square and the Great Wall. When I came back, the neighbors scrambled to pass it on. "

1995, the country began to implement the weekend system, and later launched the golden week. More importantly, the lives of ordinary people are getting better and better. For Li Binzuo, who has both time and spare money, it is no longer an extravagant hope. "The year before last, my son paid me to go to Europe. If this was put aside 20 years ago, I wouldn't even think about it. "

Gao, the general manager of Shanghai International Travel Service Co., Ltd. clearly remembers that when 1992 took a group to "Xinmatai" for the first time, distant relatives and neighbors envied him, and the "foreign goods" entrusted to him were filled with three A4 pieces of paper: watches, cosmetics, stockings, small household appliances, coffee ... and when he came back, he was holding many bags in his hand, like "flying solo".

Today, such a scene is gone forever. Shanghainese who like shopping are familiar with Thailand's bird's nest, Singapore's gold-plated Hu Jihua and Malaysian tin products. In recent years, tourists have not chosen "Xinmatai" package tour. Some tourists who are interested in Thailand only choose a small island for vacation and leisure.

It can be seen from the list of countries (regions) that open outbound tourism destinations are released by the National Tourism Administration that 2004 was the fastest year for outbound tourism in China. This year, more than 30 countries, including the Netherlands, Belgium, Luxembourg, Portugal, Spain, Italy and Austria, became new faces of outbound travel. By the end of August this year, there were nearly 140 overseas tourist destinations for China citizens, and China tourists had traveled all over the world.

Thirty years ago, "inbound tourism" was an uncommon word, and the national definition of receiving foreigners for inbound tourism was "people's diplomacy".

The first time I went to China was in the summer of 1978. When the plane landed at Beijing airport, I saw the workers sitting cross-legged on the grass between the runways. The airport is small and dirty, and there is no air conditioning. The bus that took me to the hotel was driving on a potholed two-lane highway, which was crowded with bicycles and carriages.

My trip to Beijing began with a visit to Chairman Mao's Memorial Hall. When I was traveling around Beijing, Beijingers were surprised by my clothes. Besides Beijing, I also went to the northeast. Wandering around a hotel in Dalian attracted curious people to stop and watch. I am always accompanied by dozens of China people, who seem to be intimidated by my height. When I wear shorts, I can't believe that a child will come and pluck my leg hair.

In the 1980s and 1990s, I went to China four times, and the traffic was much more convenient. At this time, China is undergoing rapid modernization. Apart from the newly-built buildings and expressway, the living standards of the people in China have been improved, and their confidence in the future is also increasing.

In 2004, I was invited to teach at Jilin University, where everything I saw surprised me. In Changchun City, Jilin Province, modern skyscrapers soar into the sky, and internationally renowned chain stores such as McDonald's can be seen everywhere in busy neighborhoods.

My students are wearing jeans, T-shirts, sneakers and backpacks. They dress like American students, and many of them know America very well.

The winter in Changchun is very cold, but Changchun people are very enthusiastic about me. During my five months in Changchun, I realized a lot of kindness and kindness. I have learned more from China students and colleagues than I have taught them about the United States.

This is an article published by an American named Jim in his hometown newspaper. Without too much embellishment, it actually describes the earth-shaking changes in China. In many changes, the perspective of tourism is slightly known.

Yuan Zukang, manager of the International Liaison Department of American University of Shanghai International Travel Service, began to engage in inbound tourism from 1978, which was the first year that China opened its inbound tourism. As the first group of professionals engaged in inbound tourism, he stopped to look back and could not help but sigh the amazing development speed and change degree of inbound tourism in New China.

More than 30 years ago, "inbound tourism" was a rather uncommon word. The state defines the act of entertaining foreigners for sightseeing as "people's diplomacy", so "tour guides" are actually trained and required according to the standards of "foreign workers" at that time.

When inbound tours were first opened, in the United States, for example, they were mainly transported by charter flights, usually three times a week in chartered flight. The largest passenger plane in China is Boeing 707, which can accommodate more than 200 people. Therefore, tourists have to bear high costs, and few people enter the country. Now almost all second-and third-tier cities in China have their own airports. Only Shanghai Pudong International Airport has about 750 take-off and landing flights every day, covering more than 90 international (regional) cities and more than 70 domestic cities.

The reporter learned from the Shanghai Tourism Department that the only travel agencies that initially received inbound tourists in Shanghai were China Travel Agency and China Travel Agency. But at present, there are nearly 900 tour guides and more than 20,000 employees, and the tourist routes are diverse. Tourists have a lot of choices whether they are leaving or entering the country.

Standing on the colorful streets of Shanghai and listening to young people discussing the latest American blockbuster, Simon, an Englishman, thought he was standing on the streets of London.

Simon, an Englishman, said that he fell in love with China because he cultivated his feelings during his trip to China. "China food, good! China scenery, good! China's friend, good! " "Good" became Simon's most commonly used word in China.

"In our previous impression, China people are all thin and thin. Before I came to China, I only knew China Kung Fu, Bruce Lee and Jackie Chan. It seems that most foreigners only knew this before. "

Simon visited China four times during the period of 15. In his view, the biggest change is in both travel and residence. From the stuffy carriage and narrow space at the beginning to the luxurious air-conditioned bus equipped with aviation seats and external luggage compartments, the traffic comfort has been greatly improved; In addition to air routes extending in all directions, many cities have now opened railway bullet trains, which makes China's inland travel more comfortable and faster.

When he first came to China, Simon felt that except for one or two high-end hotels in first-tier cities, the accommodation conditions in general places were very poor, especially the smell of the bathroom made him "unforgettable". When he visited Beijing, Shanghai, Xi, Chengdu and other cities for the third time six years ago, he found that there were not only five-star hotels, but also many tourist hotels with their own advantages and characteristics, such as business hotels, serviced apartments and chain convenience hotels, to choose from, and the services were becoming more and more standardized.

From clear signs to clean public spaces, the city exudes the charm of civilization in details, and this kind of China makes Simon feel more and more cordial: "Now young people in China can speak a lot of English, so they don't have to worry about getting lost on the road, and they are very enthusiastic at all ages."

Once, when he stood on the colorful streets of Shanghai and listened to a group of fashionable young people discussing the newly released American blockbuster, he said that he felt as if he were standing on the streets of London in a trance.

When Beijing hosted the Olympic Games last summer, Simon and his wife sat together in the "Water Cube" and shouted for refueling. China's advanced playing field and hospitable face remind Simon of the scene when he first set foot on the land of China 15 years ago, and he can't help but sincerely sigh: "China is really a great country, and its development speed is unbelievable."

In the past, traveling was like going to the market and planting red flags, but now for many people, traveling has become a way to enjoy life.

Last summer, Xu Li, the chairman of Shanghai Focus Advertising Company, went to South Africa at her own expense and met her high school classmate in Anhui at the Cape of Good Hope. The two embraced excitedly, and the encounter in a foreign country was naturally different. Of course, this kind of joy is no longer the mutual appreciation when meeting China people with "yellow skin and black hair" in foreign countries at the beginning of reform and opening up, but more the surprise and pleasure when meeting an old friend in another country.

As the footsteps of Chinese people go further and further, people's tourism mentality and concepts are also quietly changing. Going abroad is no longer just a formality, and people's travel purposes are more and more diverse and detailed. Some people enjoy exotic foods to experience foreign history and culture, some to experience local customs, some to go to museums and art galleries to nourish their feelings, some to experience the same feelings as the protagonists in classic blockbuster scenes, some to attend fashion shows to catch the latest trend elements, and some to visit old friends or watch idol concerts.

Qu Yuping, a lecturer in psychology at Shanghai University of Traditional Chinese Medicine, is a travel enthusiast. She has been to America, France, Ireland, Greece, Vietnam, Cambodia, Mauritius and many other countries at her own expense. Because she is proficient in English, she almost helps herself. She told reporters that it was easy to be mistaken for Japanese when traveling in Europe in the past, but this misunderstanding has decreased in recent years. China people's spending power has attracted more and more attention from foreigners. "I have noticed that many places provide Chinese services, such as famous brand stores and outlets in Paris; In Italy; I have been to Scotland before, but no one in the gift shop can speak Chinese. When I went there again this summer, I suddenly found a shop assistant from China. In addition, at the ski resort in Vail, USA, when I went there the year before last, the coaches were all speaking English. As a result, this year they provided a coach who can speak Chinese. "

Wang Fang, deputy general manager of Shanghai Jinjiang Tourism Company, said with emotion: "In the past, people traveling abroad meant' planting red flags'. Every time they go to a scenic spot, they leave a photo of "a trip here" in a hurry, and every day it seems like going to the market to join in the fun. But now, tourism is a way for many people to enjoy life. "

In recent years, the rush-marching outbound tour has gradually ebbed, and the exquisite in-depth tour has become more and more popular among tourists. In Wang Fang's view, this change reflects the change of people's tourism concept and the improvement of life interest. Gu Xiaoming, a professor at the Department of History and Tourism at Fudan University, believes that China has developed rapidly in recent years. It is not difficult to find that the sense of distance in some cities at home and abroad is gradually disappearing, and various civilizations are constantly blending, which is really gratifying. Of course, we should also oppose the blind "cloning" of foreign scenic spots and the abuse of foreign names in some places in China, because a higher level of integration should be manifested in: not only enjoying the convenience and fashion sense of being in the world in a city, but also appreciating the real cultural connotation of the local area, making the "tour" more meaningful.

Since the beginning of the new century, China citizens' outbound tourism has developed rapidly. The number of citizens leaving China increased from 1.2 1.3 million in 2006 to 34 million in 2006, an increase of 2.8 times in five years.

As one of the cities with the strongest consumption capacity in China, Shanghai's outbound tourism market has been very hot: 1990, Shanghai Travel Agency organized tens of thousands of outbound trips, and has maintained a rapid growth since then. In 2008, the number of outbound tourists in Shanghai reached 738,000 through travel agencies, and the proportion of outbound tourists was among the highest in China.

"Blue eyes and high nose" came in, "black hair and yellow skin" went out, from "seeing foreigners" in those years to "foreigners" all over the world now. This feeling is really good!