Traditional Culture Encyclopedia - Hotel franchise - Three templates of hotel investigation report

Three templates of hotel investigation report

In our current society, we will inevitably come into contact with reports with the characteristics of language statement. Do you know how to write a report? The following is my hotel survey report, welcome to read the collection.

Hotel Survey Report 1 One of the earliest foreign-related four-star hotels in China, it also has great influence in Beijing, and it is also a well-known aircraft carrier of China hotel industry in terms of history, qualification and overall strength. In the investigation of the core competitiveness factors of budget hotels, the continuous quality of products and services is most concerned by enterprises, which reflects the growing maturity of budget hotel operators, and the competition among brands has been upgraded from the pure product and technology level to the competition level of support systems and management systems.

I. Overall level

(1) Market supply: According to the survey, there are 50 chain brands of economical hotels in the modern sense in China accommodation market, with more than 600 hotels and 50,000 rooms. At present, the top ten brand enterprises in China economy hotel market have not been established for a long time, with an average age of four years. The proportion of investors with hotel industry background is about 50%, and the expansion mode is mainly direct sales, and the proportion of direct sales stores is 70%. There is no major brand acquisition transaction between enterprises.

(2) Distribution: The regional distribution of hotels and rooms in China economy hotel market highlights the typical operating characteristics of China economy hotels. East China, where the economy and land price have risen fastest, accounts for half of the budget hotels in China, reaching more than 60%. Followed by North China and South China. Among them, because the average scale of budget hotels in North China is smaller than that in East China, the proportion of hotels in North China is 16%, while the proportion of rooms is 12%. Affected by the contradiction between supply and demand of land and tourists, this regional pattern will continue in the short term.

Second, the product features

(1) Source and scale. According to the survey data, hotels account for 565,438+0% of the properties before the transformation of existing brand enterprises' direct stores, while newly-built properties account for 65,438+03%. It can be seen that the benign development of China economy hotels has played an important role in improving the asset quality of the original hotel industry, revitalizing state-owned assets and improving the efficiency of social resources. Among the existing economical hotel properties, 89% get the right to operate by leasing, which not only reduces the capital cost, but also shortens the construction period, but also may lose the potential profit opportunity of property appreciation obtained by holding the property.

In the survey, it is found that the main size, lobby and restaurant area of mainstream stores of different brand enterprises are quite different. Of course, this gap does not rule out the innate differences brought by most property renovations to hotels, but the gap between the core products of guest rooms is small and there is a strong convergence. Among all the enterprises participating in the survey, only 38% single stores can provide New Year's Eve dinner service.

(2) service items. In the investigation, it is found that public rest areas, public toilets, parking lots, central fire fighting systems, elevators, televisions, telephones, split air conditioners, indoor toilets and 24-hour hot water have become the basic facilities of all budget hotels. On the premise of meeting the core needs, the proportion of commercial services and self-help facilities is high. However, different brands have different performances in the performance and service quality of the specific facilities and equipment provided.

(3) Market trends. By investigating the importance ranking of operators to various site selection criteria, it is found that the mainstream budget hotel brands are mainly business budget hotels, but less attention is paid to tourism budget hotels and community budget hotels. At the same time, they are more concerned about the rise in the rental price of real estate.

(4) personnel status. Among the economic hotel enterprises surveyed, the average room-to-person ratio of a single store is below 0.5, with the highest ratio of 54% in the range of 0.3 ~ 0.4. It shows that all brand enterprises attach great importance to the control of labor productivity and maintain a moderate balance. The sources of 65,438+08% migrant workers and 65,438+00% urban laid-off and re-employed workers vividly show that the economy hotel market in China has a strong absorption capacity for vulnerable groups.

Since more than 50% of the above-mentioned budget hotel properties are hotel decoration, it is not difficult to understand the source of 36% of the original hotel staff, and it further illustrates the overall integration ability of China budget hotels to hotel resources.

(5) Tourist information. Compared with more than 50% individual business sources in the international economy hotel market, the proportion of individual business in China economy hotels is 37%, and there is still much room for improvement. At the same time, with the domestic self-help travel and leisure market warming up, the proportion of leisure vacation individuals is also expected to increase. According to the survey, more than 92% of the tourists in the economy hotel market are domestic guests and 8% are inbound guests. At this stage, such a tourist source structure has given great opportunities for the development of local economy hotels. At the same time, the survey results also show that the average stay time is 1.92 days.

Three. Hotel internal post

Front desk:

Receive reservations, individual passengers, receive teams, handle inquiries, store luggage, handle reservations and handle complaints. Some hotels also list cashier at the front desk as normal management.

Housekeeping department:

Cleaning rooms, routine maintenance, booking meeting rooms, arranging venue layout, checking in and checking out, booking flowers, cleaning linen, etc.

Food and beverage department:

It is divided into Chinese food, western food and Japanese food, which are combined into one department. Usually, it is an independent management and accounting department, which is responsible for taking orders for banquets, booking conference rooms, arranging venues and ordering takeout groups.

Entertainment sector:

Receive and book birthdays, weddings, holiday karaoke box reservations, arrange drinks service for individual performance seats, order songs and flower baskets, etc.

Security department:

It is divided into internal insurance and external insurance. There are no obvious regulations on personnel. Usually it is a shift system. Sometimes it's sunny outside, and sometimes the air conditioner is on in the lobby. Responsibilities are vehicle arrangement, emergency handling in case of emergency, monitoring and surveillance, and employee safety training.

Sales department:

To sell any products that can be rented or operated in hotels, you should mainly contact the main person in charge of travel agencies and companies, as well as drivers. The sales department also organizes and arranges regular hotel marketing activities. Group booking, etc.

Personnel department:

Responsible for the recruitment, dismissal and training of employees, coordinate with the labor department and regularly track whether all hotel personnel regulations are closely related to the labor law. Responsible for personnel promotion, personnel attendance, etc.

Hotel Survey Report Excellent Model Hotel Survey Report Excellent Model Finance Department:

Responsible for the hotel's income and expenditure, but also manage the daily work of cashiers arranged by various business departments.

Logistics department:

It is divided into infirmary, washing department, staff canteen and staff canteen of infirmary.

Administrative department:

It is usually the highest decision-making department of the hotel, responsible for hotel administrative regulations, participating in personnel transfer planning, reviewing sales and marketing plans, and exercising the power of general manager.

Engineering department:

Responsible for the maintenance of hotel facilities.

Purchasing department:

An independent accounting department, which is linked with the logistics department and managed by the finance department, serves the material procurement of various business departments.

Hotel Survey Report 2 Investigator: Class 3 International Trade, Grade 04.

Survey location: A restaurant in Chezhan North Road, Changsha.

Investigation time:

Investigation testimony:

Basic information: It is a restaurant located in the comparison center of Changsha, located in the prime location of Beizhan Road. It is managed by a former state-owned hotel under the jurisdiction of the National Audit Office. The restaurant is medium-sized, with lobby 15 big round table and 7 stalls by the window. There are also seven large boxes, which can accommodate up to 20 people. The whole restaurant can accommodate 270 people.

The monthly turnover is around 300,000, with 23 employees in the service department and 34 employees in the production department. Finance II.

According to the latest survey of Hunan Provincial Bureau of Statistics, there are 96 state-owned, state-owned joint ventures and wholly state-owned enterprises in the province, accounting for 7.4% of all catering enterprises, 96 collective, collective joint venture and joint-stock cooperative enterprises, accounting for 7.4%, 894 private enterprises, accounting for 69.2%, 3 1 foreign-invested enterprises in Hong Kong, Macao and Taiwan, accounting for 2.4%, and other types of enterprises. From the perspective of industrial activity units, XX state-owned, state-owned joint ventures and wholly state-owned companies have industrial activity units 133, accounting for 8. 1% of all catering industry activity units, and collective, collective joint venture and joint-stock cooperative enterprises have industrial activity units1,accounting for 6.7%, and private enterprises. Hong Kong, Macao and Taiwan businessmen and foreign-invested enterprises have 6 industrial activity units1unit, accounting for 3.7%, and other types of industrial activity units have 2 14 units, accounting for 13.0%. The proportion of corporate units and industrial activity units of catering private enterprises is above 50%, which is 42.6 and 37.9 percentage points higher than that of all private enterprises in secondary and tertiary industries respectively. Together with 654.38+004 thousand self-employed, the number of private individual economic units has taken an absolute advantage and become one of the most influential industries in the secondary and tertiary industries.

This catering enterprise is a three-star enterprise in Changsha, Hunan Province. Its success stems from its unique three advantages:

Timing: Hunan's entertainment industry is second to none in the country. In this environment, the prosperity of Hunan catering industry is a gamble. The east wind of Hunan Satellite TV has promoted the development of a series of industries such as catering and tourism in Hunan.

Location: Changsha Railway Station, the transportation hub of Changsha, faces a four-star hotel and archives in the north. There are border guards, post offices and schools in the south. Back to the three-star hotel.

Human harmony; There are three communities around. There is a large flow of people near the railway station. And there is a head office in Furong Road, Changsha City to provide technology and experience.

Its shortcomings are only:

Hygiene: Hygiene of catering industry is the core issue of enterprise development. How to improve hygiene, improve hygiene quality and seize customers' appetite is the key. According to the investigation, the restaurant was not strictly disinfected, and the tableware was washed by hand with detergent after use. After the completion, it was cleaned with a tablecloth and no disinfection measures were taken at all.

The latest survey by Hunan Statistics Bureau shows that 5 1% of the catering industry in Hunan has health problems. As a service industry, this issue is very important and must be highly valued.

Some time ago, snails were caused because the hotel did not undergo strict high-temperature disinfection measures.

Management:

1, internal cronyism, 85% of them are relatives, leading to lax management;

2. The internal mobility of employees is high, and 79% of employees leave within half a year, lacking employee loyalty.

Technology: According to the principle of diminishing marginal benefit of western economics, if you eat the same dish many times without any innovation, your satisfaction will be reduced. According to the survey. There has been no great innovation in this enterprise since it opened in XX. Most of them have changed their names on the original basis, but they are all the same dishes. Hunan cuisine is also a traditional secret turtle, bamboo duck and iron plate crystal fan. Roasted goose in Cantonese cuisine or deep well, bittern platter, yipin chicken. Therefore, some customers have complained that the quality of the dishes is unstable.

After two months of investigation. Feeling a lot:

In terms of health, we must be strict and careful, work harder and take a series of measures. Customers eat with satisfaction and rest assured. And obtain the license certification of relevant health departments.

In management, managers should recruit talented people, not cronyism.

In terms of technology. Intensify innovation, learn from the technology of other enterprises, strive to improve their own shortcomings, learn from the Excellence of others, and constantly introduce new dishes to attract customers.

You can also hold a series of related activities, such as launching? Special? A special party? Transfer customer value, improve customer return rate and a series of preferential activities.

After two months of investigation and internship, I also learned a lot:

1 Be sure to be warm and smile to customers. As a worker in the service industry, you can't go to work with emotions, and you should be serious when you are hungry.

Handle the relationship between superiors and colleagues well, you can't flatter your superiors, you can't ignore your superiors, you should be lofty. Be sure to do your own thing.

Be diligent, not lazy. As the saying goes, heaven rewards diligence. As long as you pay and do it seriously, your boss will know Opportunities are for those who are prepared.

One should form good habits, whether at work or in life and study. Everyone should work hard.

Excellence is a habit. In work, we should form the habit of smiling and diligence, and in study, we should form the habit of being serious and hardworking. When all this becomes a habit, then your success is not far away.

Society is a good exercise stage, where you can learn a lot that you can't learn on campus.

Of course, I have a lot to learn, and I will continue to work hard.

Hotel survey report 3 I have been thinking about such a problem during my stay in the hotel. What is the key to the success of hotel management? After consulting my colleagues and colleagues last time and consulting the information with me, I have come to the following conclusion:

1。 Green hotel:

People pay more and more attention to advocating nature and protecting the environment. With China's emphasis on environmental protection, "green hotel" has become an inevitable choice for sustainable development. For the hotel itself, on the basis of cost control, greening activities can improve the management level, make a qualitative leap in business philosophy, improve the public image and popularity of the hotel, and mark the grade and taste of the hotel.

Although some hotels mainly receive business, conference and other guests, and their dependence on tourism is not obvious, in general, the development of hotel industry can not be separated from the development of tourism, and the development of tourism can not be separated from environmental protection, and the hotel industry also provides support for tourism. The supporting role of hotels in tourism is manifested in two aspects: first, hotels provide necessary infrastructure for tourism to meet the basic needs of tourists such as accommodation and catering; The second is to maintain and improve the environmental quality of tourism development and meet the needs of tourists for viewing, leisure and entertainment. Judging from the current development, the hotel industry's support for tourism is obvious at the first level, but not strong enough at the second level. Many hotels not only fail to play a supporting role, but also cause environmental pollution in scenic spots due to construction and operation, which makes the quality of scenic spots plummet. And the damage to the environment is ultimately the damage to the hotel industry itself! Therefore, we call for environmental protection, not only for awakening consciousness, but also for down-to-earth action.

2。 quality of service

For hotels and other service industries, service quality is undoubtedly one of the core competitiveness of enterprises and the lifeline of enterprises. High-level service quality can not only leave a deep impression on customers, but also lay the foundation for their coming again. It can also make customers feel honored and establish a good brand and image for the enterprise. In Kaiyuan, we can see that hotel leaders attach great importance to the improvement of service quality. Even our short-term interns must undergo strict etiquette training before they can take up their posts. Provide follow-up training and guidance to old employees, and constantly improve and improve their professional quality and level. Department managers and supervisors often say to us: Your every move represents our Kaiyuan, and your image is our Kaiyuan image? . ? Guests are never wrong, only us. Only sincere service will win the smile of the guests. ?

3。 hotel culture

There are service culture, etiquette culture, regional culture, food culture, poverty alleviation culture and so on everywhere in the hotel. All the staff of the hotel are the owners, and all the guests who come to the hotel will be more or less dependent on the hotel and the hotel people. In addition to accepting culture or knowledge in the process of receiving services, they will also turn to hotel people for help when they encounter difficulties. Therefore, we can say that the hotel is a place full of culture and knowledge. So people who work here must have more knowledge, culture and self-restraint. The guests are tasting a dish, and the waitress introduces the knowledge about this dish in a sweet voice.

Including origin, spread, characteristics, new ideas, etc. , not only increases the fun of tasting food, but also allows guests to accept some new knowledge and information, making them feel very happy that you come from another level.

In every corner of the hotel, there are polite service personnel, standardized operation, professional smile and polite manners, so that guests are always influenced by etiquette culture. Individuals in society are always influenced by the people around them. As the saying goes, people are divided into groups. Etiquette culture not only improves the quality of hotel people, but also has a beneficial impact on guests and promotes the quality and cultivation of the whole society. When guests arrive at a new place and stay in a hotel, they can't wait to learn more about the local regional culture, customs and landscape features. Hotel people should be familiar with this. The hotel is just a single building. Only under the regional background can he have a rich background and cultural background. For foreign guests, they come here either for the landscape characteristics of this place or for business, and basically not for a separate accommodation environment. Therefore, the hotel needs to have a function that can provide as much convenience as possible for the guests by virtue of the identity of the landlord. For example, introduce local tourism resources, such as the path guidance of local business office. In this way, the hotel really becomes a window for local communication with the outside world. There's another one called. Solution culture? That is, the ability to provide knowledge to help guests solve problems, the golden key culture is typical, satisfaction plus surprise, complete the impossible task.

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