Wanda Strategy of Changbai Mountain International Resort

Changbai Mountain International Resort is a mountain resort complex integrating tourism, conference, leisure, commerce and entertainment. It is planned as five major functional areas, including ski resorts, high-end resort hotels and tourist towns. Only such a tourist destination can produce great influence and consumption power. Tourism and leisure are inseparable from entertainment and commercial services. Changbai Mountain International Resort has built a European town with five commercial functions: sports service, leisure experience, life service, emergency service and special commodities. It is organically combined with ski service center and star hotel group. At the same time, according to different projects, combined with cultural, commercial and tourism elements, such as commercial streets, art galleries, museums, medical and educational centers. The Changbai Mountain International Resort is located in Songjiang Town, Fusong County, Baishan City, about 5 kilometers away from the planned expressway exit and about 14 kilometers away from Changbai Mountain Airport. Baishan city, Fusong County and Wanda, Oceanwide, Fang Yi, Yili, UFIDA, Lenovo and other well-known domestic private enterprises cooperate in regional tourism development projects.

Wang Min, Secretary of Provincial Party Committee, Zhu, Deputy Director of Provincial People's Congress, Chen Weigen, Vice Governor, Bie Shengxue, Vice Chairman of Provincial Political Consultative Conference and Chairman of Federation of Industry and Commerce, Gao Fuping, Deputy Secretary General of Provincial Party Committee and Director of General Office, Wang Jianlin, Chairman of Wanda Group, Chairman of Oceanwide Group, Sun Xishuang, Chairman of Dalian Group, and municipal leaders Li Wei, Xu Bin, Fan Chuanming, Liu Jianqiao and Qian Jia attended the ceremony and laid the foundation for the project.

Baishan city, the first city in Changbai Mountain, is known as an ecologically beautiful valley with a forest coverage rate of 83%. It is the first forest tourist area and a famous resource city, ecological city, mineral spring city and tourist city in China. Two-thirds of Changbai Mountain Nature Reserve, the United Nations "Man and Nature Biosphere", is located in Baishan Mountain. Two of the three rivers originating from Tianchi Lake in Changbai Mountain flow through Baishan, two of the three domestic routes leading to Tianchi Lake in Changbai Mountain are located in Baishan, and two of the three counties around Changbai Mountain are under the jurisdiction of baishan city. Therefore, the tourism development of Changbai Mountain has obvious regional advantages. Changbai Mountain, which is famous far and near, has a prominent position. It is one of the top ten famous mountains in China and one of the 5A-level tourist attractions. It is the birthplace of Manchu, the source of three rivers (Songhua River, Yalu River and Tumen River) and a famous international mountain in Northeast Asia. Changbai Mountain, which enjoys a high reputation and is rich in resources, is an ecological mountain, with unique natural landscapes such as peculiar vertical vegetation distribution zones, scattered health hot springs, majestic volcanic canyons, alpine gardens in fairyland on earth, varied Jinjiang canyons, and peculiar alpine ice and snow scenery. Changbai Mountain has a long history, is a famous humanistic mountain and the birthplace of Jurchen culture. It has the unique charm of "the source of three rivers, the soul of five places" and a long history of Zen, shaman and ginseng culture.

Changbai Mountain's rich landscape resources, superior geographical and humanistic historical conditions contain great development potential. However, China is in the transition period from sightseeing tourism to leisure experience tourism, and the wave of "white tourism" mainly based on alpine skiing has quietly emerged; It coincides with the fiscal policy of expanding investment and stimulating domestic demand and the appropriate loose monetary policy being implemented by the state in response to the global economic crisis, which has brought rare opportunities for the development of tourism in Changbai Mountain. The leaders of provinces, cities and counties attached great importance to the development of Changbai Mountain tourism, and reached a consensus on strengthening the development of Changbai Mountain tourism, and Changbai Mountain tourism entered a high-level development stage. The three levels of government will provide all-round and high-quality services and support for the development of Changbai Mountain, and make the tourism resources of Changbai Mountain into fine products. Changbai Mountain International Resort is located in Songjiang Town, Fusong County, Baishan City, Jilin Province, 5 kilometers away from Changbai Mountain Airport/KLOC-0 and 20 kilometers away from Tianchi Scenic Area. It is the number one investment attraction project in Jilin Province.

Changbai Mountain International Resort is a world-class tourism project with large scale, high grade and rich content, which represents the highest level of leisure and holiday tourism projects in China. The project covers an area of about 18.34 square kilometers, with a total investment of more than 23 billion yuan, making it the largest single tourism project in China. Changbai Mountain International Resort is divided into north and south areas, and the north area is planned as a new tourist city. Fusong county administrative center, conference center, cultural center, shopping center, school, hospital, residential area and other living facilities will be built. The South District is an international tourist resort, which consists of high-end resort hotels, international conference centers, large ski resorts, small ball games stadiums, forest villas, international hunting grounds, rafting and other projects. The high-end hotel group has 10 hotels, and the first phase will start construction of six-star Park Hyatt Resort Hotel, five-star Hyatt Conference Hotel, four-star holiday hotel and three-star express hotel. At the same time, the largest ski resort in Asia will be built, covering an area of nearly 7 square kilometers, and 43 ski trails will be built in the first phase, which can meet the needs of hosting international competitions at the level of the Winter Olympics and middle and primary skiers.

By 20 12, Changbai Mountain International Resort will complete the construction of the main facilities of the new tourist city in the north area. The South District will complete the construction of ski resorts, biathlon sports fields, six hotels, shopping centers, grand theaters, holiday towns and other facilities, and realize its opening. The International Conference Center of Changbai Mountain International Resort will be the permanent venue and hold the "China Private Entrepreneur Development Forum" every year.