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How much Chinese flavor is there?
Ling leihu
"Eggs laid in the 1980s" haven't fully hatched yet, and they started to run away in the 1990s. This group of children is the fifth generation of new China, a generation born to eat McDonald's and brought up, a generation born to be influenced by English, Internet, global famous brands and "Little Swallow", a generation separated from China's traditional culture for a hundred years, and a generation with no firecrackers, no Christmas tree, no pen and ink and only a mouse PS2 in the New Year. In the era of rapid transformation and globalization, how much Chinese flavor do they have?
In the book "The Rise of Millennials: The Next Great Generation" published on 200 1, Neil Haute didn't mention the significance of "Millennium" as an important symbolic year to the division of generations. He quoted a boy aged 15 as saying: "We are millennials, we are different, and we are independent. It's our turn, it's time for us to shine. " At the same time, he noticed the opposite view of Newsweek magazine, which often pays attention to the trend of teenagers and reports in a contemptuous tone: "Today's children are bad enough. No hardship+no reason = boredom, anger, cultural idiot. "
This opposing view of the new generation (born in 1989~ 1995) also comes from China thousands of years later-children are more independent and confident, but parents are more worried about them. At least in the birthmark of this generation, we can preliminarily judge that our next generation has been synchronized with peers all over the world in concept.
How much Chinese flavor do they have? This group of people born in the 1990s in the era of rapid development is the fifth generation of new China, the generation whose parents' professional identity has changed greatly, the generation born to eat McDonald's, and the generation born to be influenced by English, Christmas, game machines, the Internet, world-famous brands and "Little Swallow". It is a generation separated from China's traditional culture for a hundred years (1905, the end of the imperial examination system is regarded by some cultural researchers as the watershed of modern culture in China), and it is a generation without firecrackers, Christmas trees, pen and ink and only the joystick of mouse game machines in the New Year ... New Weekly takes "cultural inheritance" as the breakthrough point, and selects the post-90 s people in five cities of Beijing, Shanghai, Guangzhou, Hong Kong and Taipei for investigation. After statistics, the magazine published the children's "achievements" and surprising answers. In the era of globalization, our next generation has inherited the tradition of China.
People born in the 1990s are already on the run.
From the beginning of the year to the present, "high heels" seem to have the scene that "pet eggs" were popular all over the country. This kind of special-shaped wave shoes originated in the United States and explored by manufacturers in the Pearl River Delta is unique in that the soles are equipped with wheels, which can be put away (walked) and erected (slid) at will. In the investigation, the reporter found that "very imposing", "feeling like flying" and "very dazzling" were the experiences and comments of these people born in the 1990s. However, because Taiwan Province interpreted the shoes whose original English name was "Heelys" as "Heelys", these young children did not know that "runaway" originally meant that Japanese motorcycle Yeyi "stormed" rebelled against society in a violent way.
The reaction of all social movements among teenagers is often the most intense and direct. With the "high heels" in schools, roads, shopping centers, subways, hotels and other occasions, the "energetic" people born in the 1990 s have begun to send a challenge signal to this society.
They have everything easily, including the "mobile phone" that we used to find hard, but now it is very common in the hands of primary school students (the survey found that most of a Guangzhou child's class has mobile phones). When adults are still crazy about SMS, inadvertently, children have quietly built their own social network by SMS communication.
They are super information collectors. They surf the Internet (and play QQ) at an early age, and often hold the TV remote control in their hands with an authoritative attitude. Judging from our survey results, they seem to know all about the hot topics in society.
Their premature maturity is not only physiological, but also a reflection of the star TV program Little People. The "mature" performance of children in front of the camera has become a kind of mentality in society that expects them to answer questions rationally. Everything is on TV and in publications. Perhaps, sooner or later, we will pay the price for the delay of the "grading system".
They live under the hidden rules of globalization and in the WTO era when everything is taken for granted: they take McDonald's seriously and all internationally renowned brands seriously. In our investigation, we can find that our children's cognition of these famous brands is not inferior to that of adults.
The possibility of becoming a great generation
Why are these children at the turn of the century likely to be "great generations"?
Compared with all the development stages before China, their growth period has the most superior material conditions, and this decade is the most rare and exciting economic growth era. Many parents admitted in interviews that providing funds for their children has become their main problem. For example, during the postwar baby boom in the United States, all families marched hopefully on the road of "well-off families" and "post-well-off families". For example, children began to own Barbie dolls, which have been popular all over the world for 45 years and are most worthy of children's possession and collection. After entering China, it has developed rapidly, and many department stores can find her. Coupled with boyfriend Ken, girlfriend Mickey, large and small home combinations and fancy clothes, it shows the material attraction of this world. In the past, even Americans questioned why toy manufacturers had to make Barbie's breasts so strong and exaggerated, but in China, parents who bought them for their children had no doubt about it.
They seem to have amazing rational thinking, which is different from the petty bourgeoisie in the 1970s (they were forced to approach the petty sentiment during the period of social power failure) and from the crazy play in the 1980s (this generation was vaguely defined as "Generation X" when it just rose). Newborn children have been professionally trained by a large number of tutors and educational guidance books since childhood. Their parents hate the way that the post-80s generation "threw" their lives into crazy fun, which is their experience after watching Poor Dad and Rich Dad, so children know from an early age that "school education is not enough to cope with the real world" and "don't work for money".
They are more aware of the meaning of "I am a person". They like Avril Ramona Lavigne, who is "cool to the bone", Bao Er (Bao Er), a cross-language all-around singer who shines brilliantly, and the twins who boldly reveal the secret love story "Boys in Girls' Schools" on campus.
They digest the tradition at the speed of the market, know the Qing Dynasty through the hip-hop drama Princess Zhu Huan, and know the Lantern Festival and Mid-Autumn Festival through the marketing of glutinous rice balls and the "big shopping center" that constitutes the main body of urban life; They accept globalization with a more comprehensive concept. A few years ago, the Japanese-Korean trend was overwhelming, but now it is more diversified, which is reflected in the dietary trend. The survey found that Western-style steak, pizza, Korean barbecue and Japanese cuisine are all more uniform on their lips.
Future doubts:
How much Chinese flavor is there?
"Most young people around us like to put their heads in plastic bags and listen to the music played by the tape recorder. Food is the flavor of monosodium glutamate, and the color is chemical pigment. Who in the world knows pronunciation? Who knows if it tastes right? Who knows positive color? With the proliferation of publications, even children have no simple perception of the beauty of words. " (Quoted from the History of China Literature) Mr. Hu Lancheng's worries are now colliding violently.
"Chinese flavor" is Confucius, Yijing, Shangshu, Lisao, Legend of the White Snake, maturity and sincerity, Confucianism, loyalty and filial piety, Chinese New Year (but not Spring Festival Evening), benevolence and righteousness, Chinese characters, flowing bridges, Meilan pine and bamboo, ink painting, the Monkey King, Monkey King, or Pig Bajie, and "patience"
"Global flavor" refers to McDonald's French fries burger, Coca-Cola's secret recipe, Nike's flying symbol, NBA rules, IKEA's furniture style, fair and free individuals, Superman, the law of the jungle, Hello Kitty, English and R&B and hip-hop, Bill Gates' window, Hollywood, Lingyun of Eiffel Tower, absolute vodka, Beckham's new york Times accent or the absurdity of the sun, CNN's nervousness and MTV's madness.
90 years ago, the article "The Spirit of China People" published by Gu Hongming in the English newspaper 19 14 concluded: "In my opinion, the typical China people in the past are dying out all over the world." Since then, the "alarmist worry" about the traditional fracture has been endless. After thinking hard, some people even suggested "resuming the imperial examination" because China's traditional pulse was interrupted by the horizontal knife. Some people spontaneously set up a "private school" and are quite "nostalgic" for their descendants to accept the "Four Books and Five Classics". After the people born in the 1980s were gradually trained, we found the lack of their traditional education. Now, it is urgent to inherit the post-90s tradition which is more and more synchronized with the world.
But who will be responsible for maintaining the "Chinese flavor" on them? Is it the responsibility of their parents (mostly born in the 1960s)? This group of people spent their youth in the "Cultural Revolution", and their education of teenagers could not learn more lessons from their own life experiences. Is it their school? These schools put all their energy into the competition of entrance examination, college entrance examination and enrollment rate; Is it their urban society? Society has been banning amusement places, video halls and internet cafes near them, but it still doesn't know how to attract them into museums. Or the business world they live in? These businesses have never really felt the need to undertake the mission of cultural heritage; Or their responsibility? But "they are still young."
They are qualified and have the national mission to become the "great generation" in the future, but can you imagine a great generation without Chinese flavor?
"China Flavor" Blooming Together —— An Interview with Beijing Olympic Village
The Olympic Village has always enjoyed the reputation of "the first village in the world". The life in the Olympic Village of every Olympic Games, from hardware to software, is always concerned by the world-it is like a mirror, reflecting the colorful scenes of different cultures through the sunshine; It is also like a short film, which condenses time and space and embodies a life philosophy and direction.
About 17000 athletes, coaches and delegation officials from all over the world live in the Olympic Village. What is this "home" in front of them? What kind of service and atmosphere can delegations feel in this "home" during the short 16 days of competition and life? As the Olympic Games approached, I was lucky enough to walk into the "world's first village" and feel two closely related but different forms of "Chinese flavor".
The Olympic Village connects the Olympic Park in the north and the main stadium community in the south. It consists of a residential area and an international area, covering an area of 66 hectares. When I first entered the Olympic Village, I was attracted by the ubiquitous elements of China in the village. Careful observation shows that attention is paid to details everywhere, and the concepts of humanistic Olympics, high-tech Olympics and green Olympics can be seen everywhere.
At the entrance of the community, the red gate and the golden five rings are particularly eye-catching. Entering the residential area, 22 6-storey and 20 9-storey athletes' apartments are scattered and orderly. Four traditional auspicious patterns of China, namely "Qinglong", "Suzaku", "Warrior" and "Pisces", are carved on the blue-gray peripheral wall of the community. At the same time, the pattern of "Qinglong" has also been applied to the walls of every floor of the apartment building, which complements the auspicious clouds carved on the outer wall of the first floor of each building and is quite Chinese-style residence. Even at the exit of the underground parking lot, wooden boards are designed as hollow patterns of traditional cultural symbols. Between buildings, bridges and running water, lotus leaves are fluttering and green grass is green. Athletes can rest comfortably in wooden corridors or enjoy themselves in red wooden chairs-the quaint charm everywhere makes people relaxed and happy.
Walking into the apartment building, I found that for the convenience of the disabled, the door was grounded and there were no steps. In the elevator, there are floor voice prompts and buttons specially designed for the disabled. During the visit, it was also found that the apartment building was basically divided into three-person, six-person and eight-person specifications, and the interior decoration was fresh and simple. Every door in the room can be pleasantly surprised to see that almost every door handle has patterns such as Qinglong and Pisces. Every bedroom in the room is equipped with wardrobe, bedside table, etc. There are handrails of different heights for disabled people in the bathroom.
It can be said that the architectural style, decoration and other designs in the Olympic Village are permeated with rich China culture, while the hardware facilities in the village present another landscape full of "Chinese flavor". Whether it is the humanization of energy-saving and environmental protection systems such as solar energy and sewage treatment, or the convenience of living in athletes' apartments, China's products are shining.
As can be seen from the list of sponsors of the Beijing Olympic Games, some domestic enterprises are responsible for sponsoring the Beijing Olympic Games. Among them, a considerable number of products are used in the Olympic Village.
For example, in the existing facilities of athletes' apartment buildings, there are not a few domestic brands that ordinary consumers are familiar with. Adjustable central air conditioning, refrigerators and other "white electricity" are from Haier Group; There is Qinyuan brand wall-mounted cold and hot water dispenser on the living room wall, which is very convenient to use; Each bedroom has one or two beds, and the bedding is the bedding and pillow of Hengyuanxiang, an old wool enterprise in China, which is very comfortable and soft. In addition, there are CRT TVs of Changhong and other brands. ...
Although a short visit can't cover everything, we can already feel the collision of two completely different "China flavors", as Deng Yaping, deputy head of the Beijing Olympic Village and former member of China's national table tennis team, said: I hope the Olympic Village will leave a very deep impression on China here.
Similar to the culture conveyed by various elements of China, China's products also need a sustained strength. In the interview, I learned that many enterprises have a common desire behind the strategy of sponsoring the Beijing Olympic Games: internationalization.
Undoubtedly, for most China enterprises, the Olympic Games is not an end. The future development of China products with Olympic imprint is full of expectation and speculation: in the post-Olympic era, will China enterprises continue to practice their internal skills in products and services, and what answers will they give consumers? It remains to be seen how today's sponsors and future internationalized China enterprises will continue to tell the world about the taste of "Chinese flavor".
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