Traditional Culture Encyclopedia - Hotel franchise - What are the design features of hotel logo?
What are the design features of hotel logo?
In hotel logo design, "quality" is mainly based on "shape" and "color", but the comprehensive sense of material collocation and whether it is in harmony with the environment must be considered. Imitation marble, mahogany, acrylic and other plates, in the processing technology, are mostly based on three-dimensional carving of figures, and then baked with gold, silvered or painted with other colors. For example, when we designed and made the number plate of a mountain villa, we took into account the theme of returning to nature that she needed. This villa is a garden pattern with rockeries, pavilions, pavilions and arch bridges flowing water. All the visible cement piers are painted with wood grain color, and the dado is also solid wood. Therefore, the door number plate adopts multi-faceted arc, mahogany bottom, gold-plated surface and word etching and baking black paint, and the overall effect is particularly good. Most metal plates are mainly etched and painted, for example, the lobby seats of Lushan Hotel are planed, etched and painted with black paint, and then equipped with dark marble bases. "Taste" is taste. Form, color and quality are well matched, and taste comes out. Taste is related to the whole hotel, and it also complements the feeling of being in the overall decoration flavor. In a word, "face" is not enough and taste is not high, which can be seen from the shape of details, the color of senses and the internal quality. The development trend of signs is that human beings have signs, from simple hand-painted symbols and totems to exquisite Chinese and English (computerized) signs, from the previous stone polishing and clay sculpture images to the present computer design and computer automatic processing, the scale, efficiency and quality have been greatly improved. The development of signs is closely related to the upgrading of equipment and the continuous improvement of scientific and technological level. Engraving machines, engraving machines, printing machines, ink-jet printing machines, screen printing machines, etching machine, etc. have been continuously developed and applied in the sign industry, and their technological innovations have continued. Sign production's fineness and production speed have been greatly improved. The development of signs is the product of social needs. Reform and opening up, rapid economic development, vigorous development of construction and tourism, especially the improvement of living environment, working environment, entertainment and leisure environment, all industries pay special attention to their own publicity and image promotion, and do enough "face", all of which have brought about the vigorous development of signboards.
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