Target guests of W Hotel

W Hotel is a global modern luxury lifestyle brand owned by Starwood. Its official positioning is a "lifestyle" brand, which is generally classified as a large Boutiquehotel route in the industry. Inspired, trendy and innovative W Hotel has far-reaching influence in the industry, providing guests with the ultimate accommodation experience. W hotel's target guests are very clear, they are the creators of those fashion trends. They are about 30 to 35 years old, well-educated, generally childless and interested in the latest, coolest and most fashionable things. They know and care about fashion, and they also want to be integrated into it. They like to go to fashion bars, attend movie premieres or love some fashion music or musical elements. They also have unique ideas in design, which can constantly inspire designers. Marriott Hotel &; Resorts) is the flagship hotel brand of Marriott International Hotel Group, a multinational hotel management company headquartered in Washington, USA, which manages as many as 3,700 hotels and about 490,000 rooms, including Ritz-Carlton, Marriott, JWMarriott, Renaissance and so on. Marriott Hotel Group has announced on June 6, 2005 that Marriott International will acquire Starwood for1220 million US dollars (about RMB 77.6 billion), and Marriott International and Starwood's board of directors unanimously approved the acquisition proposal. The merged Marriott has become the largest hotel group in the world, with the total number of rooms exceeding 6,543.8+0,000-the original 7,654.38+0,000 and Starwood's 350,000. (This W hotel was also taken over by Marriott. ) This is not only the biggest acquisition in the history of Marriott founded by 1927, but also the biggest event in the global hotel industry in 20 15.