Tunxi Henkel Hotel

The National Day Mid-Autumn Festival holiday is over.

This small holiday, the consumer market really ushered in a wave of growth climax, the most representative is the strong rebound of tourism. Although the severe epidemic abroad has restricted outbound travel, it has not affected people's willingness to travel in China at all. From the data point of view, whether it is the number of domestic tourists, tourism revenue, or hotels, homestays, restaurants, leisure, entertainment and other related fields, it has achieved considerable growth. For example, seven days before the National Day holiday, the national * * * received 6180,000 domestic tourists, a year-on-year recovery of 79.0%; Domestic tourism revenue reached 454.33 billion yuan, a year-on-year recovery of 69.9%. I believe that many people who go to popular tourist cities or scenic spots during holidays can personally experience the congestion and traffic jams.

Interestingly, among the cities that have published tourism data, Wuhan received more than180,000 tourists during the eight days of Golden Week, becoming the most popular city, with tourism revenue approaching 9.3 billion yuan. Shanghai's tourism revenue ranks first with 654.38+03.5 billion yuan, but the number of tourists it receives is only 8.83 million, less than half that of Wuhan.

Coincidentally, during the "Double Festival" in Tianjin this year, * * * received a total of 9.795 million tourists from all over the world, achieving a tourism income of 5.873 billion yuan, which is almost the same as that of Beijing, but the tourism income is not half that of Beijing (65.438+065.438+05 billion yuan).

What's going on here?

The answer is that the number of tourists is not necessarily positively correlated with tourism revenue. A city's tourism income is related to many factors, such as the length of tourists' stay, the cost, the local price level and the number of local attractions. For example, Shanghai, as an international metropolis, has many bustling commercial streets and scenic spots, and its price level is higher than that of ordinary cities, so its tourism income is higher than that of Han Dynasty.

Of course, the tourism in Wuhan is the most popular, but the income is low, which has a lot to do with the free ticket policy in local scenic spots. In order to thank the people of the whole country for their anti-epidemic support, from August 8 to the end of this year, Hubei introduced policies such as free tickets for A-level scenic spots in the province, which attracted a large number of domestic tourists. According to local media reports in Wuhan, tickets reserved for popular scenic spots such as Yellow Crane Tower Park and wuhan happy valley were robbed as soon as they were put into use.

But in the final analysis, all this should first benefit from the stability and continuous improvement of the domestic epidemic prevention and control situation, which is a prerequisite for the strong recovery of the consumer market. If the epidemic prevention and control is not fully in place, it is simply unimaginable to travel and watch movies on such a large scale during the eleventh period. At the same time, the improvement of the economic situation and the steady progress of the resumption of production in all walks of life have improved consumers' expectations for the future and restored consumers' consumption confidence. The energy released by the "holiday effect" of the Mid-Autumn National Day holiday is naturally amazing.

Many people say that the Mid-Autumn National Day holiday is the first serious holiday this year. Because of the epidemic situation and work arrangements, there was no chance to go out to play, and these long-suppressed consumer demands broke out during the eleventh period. Of course, this can also fully reflect that tourism, cinemas, restaurants, hotels and other areas seriously affected by the epidemic have gradually got rid of the plague of the epidemic, and the important position of consumption in the process of stimulating national economic growth has really been consolidated and strengthened.