Traditional Culture Encyclopedia - Hotel franchise - Hotel accommodation challenge

Hotel accommodation challenge

Wen, Nan, Qiao, Shen and Yi.

In 2020, all walks of life in the world were affected by the COVID-19 epidemic. Especially during the epidemic, in order to reduce contact and avoid infection, many people tried not to go out. The development of tourism was greatly hindered, and the hotel accommodation industry, which is closely related to tourism, was also greatly affected.

Just like a coin has two sides, the epidemic has brought challenges and opportunities to these industries. In the post-epidemic era, with the outstanding effect of fighting the epidemic in various places, people want to go out for a walk after being trapped at home for more than half a year. From August to September, the development trend of hotel accommodation industry is very good. The arrival of Mid-Autumn Festival and National Day is undoubtedly a great development opportunity for the hotel accommodation industry.

Recovery of Hotel Industry in Post-epidemic Era

According to Han Ming, president of China Hotel Association, there are more than 600,000 units in the accommodation industry in China. According to the data, the hotel accommodation supply in China is quite large. Although the supply is large, there are also some problems that restrict the development of the industry.

These problems mainly include large grade difference and low degree of linkage. During the whole epidemic period, chain hotels and chain hotels have stronger anti-risk ability than independent hotels and chain hotels, and the faster they recover in the post-epidemic era.

Many small tenants have no income for half a year and change careers directly. Therefore, the epidemic situation has amplified some problems in the hotel accommodation industry, brought challenges to the hotel accommodation industry, and also brought opportunities to find their own problems and solve them.

Change the development mode and promote the better development of the industry

In the post-epidemic era, the hotel accommodation industry is good at finding problems and turning challenges into opportunities to promote its better and faster recovery. Chain and brand enterprises have strong ability to resist risks and restore vitality, which provides new development ideas for the development of the whole industry.

Moreover, the hotel accommodation industry is still trying to change the traditional development model. In the post-epidemic era, the industry has deeply realized that the traditional hotel development model can no longer meet the general trend of the times and can no longer fully meet the needs of consumers.

Therefore, we should pursue diversification in the development mode, improve our hardware facilities while retaining our own characteristics, and incorporate more elements, such as humanistic customs and natural elements.

At present, most homestay owners in China are single-handedly, lacking relevant operation and management experience and services, which is one of the reasons why these homestays cannot expand their scale and develop into chains. This year's epidemic has obviously given the triumphant homestay industry an opportunity to reflect on the problem, and it is also a reorganization and reshuffle.

After the outbreak, the hotel accommodation industry gradually realized and improved its own problems. Judging from the current revenue growth trend, the industry has great potential for future development, which also gives investors full confidence in the industry.