What is vi? What is the design concept of vi?

Zhonghui design (professional VI design company):

Brand VI refers to the brand visual identification system, also known as brand image design. It is a design system that displays and conveys brand identity and value through visual elements (such as color, font, logo, etc.). VI design concept is based on the brand core value and the positioning of the target market, presenting the brand image in a unique and consistent way, thus establishing consumers' cognition and trust in the brand.

Brand VI includes many elements, such as brand logo, color matching, font, graphics, typesetting and so on. These elements can not only give consumers a visual impression, but also trigger an emotional response to the brand subconsciously. Therefore, VI design is a very important link in brand promotion.

The concept of brand VI design mainly includes the following aspects:

Consistency: VI design should be consistent, whether in the brand or abroad. This can help consumers remember the brand more easily and be more willing to establish contact with the brand.

Uniqueness: VI design needs to show the uniqueness and characteristics of the brand. This helps to distinguish the differences between the brand and other competitors and improve the competitiveness of the brand.

Adaptability: VI design should consider the expression forms of different media and occasions in order to present the best results in different occasions.

Zhonghui Design Original VI Design Works