Poster of Spring Festival Promotion -221 Spring Festival Promotion Program to Attract Customers

why should I listen to you? Catch customers with eye-catching headlines. )

2. Why should I buy your product? (Educate customers, list at least five benefits and shape selling points)

3. Increase the guarantee (reverse the risk of customers)

4. How to prove that what you said is true? (The best methods are celebrity witness, customer witness, successful cases, physical display, expert testimony, visual proof of pictures, statistics, publicity reports and so on. )

5. attack the weaknesses of competitors? (Anthony Robin, the potential master, is the rule of success in 3 days, and Matthew Shiwei, the hypnotist, said that our success is all solved in one minute, not as long as 3 days. )

6. Why do you want to buy your product today? (Provide the strategy of immediate action, and provide the consequences of not taking immediate action. )

headline strategy: grab customers with eye-catching headlines.

you must write a title that can attract attention and stimulate readers' desire to read. Therefore, the title created should clearly and accurately tell your consumers what products or services you will provide.

almost all copywriting, advertisements, promotional POPs, leaflets, posters, newspaper advertisements, magazine advertisements, investment promotion advertisements, e-mails, exhibitions, news articles, home pages of websites, and book names use the title strategy.

ladies and gentlemen, 8% of the results of a leaflet or sales letter are determined by the title, and the remaining 2% of the success rate is determined by your content.

a slight modification of the title can make your potential customers have more responses; The advertise master say that people who read that headlines are five times as many as those who read the text.

what is a title? Is the greatest benefit to customers. What is a subtitle? Is the second biggest benefit to customers.

Strong words have a strong effect

The two most valuable words used in advertising headlines should be "free" and "brand-new", and advertising colleagues have summed up a set of words that can attract the most attention, such as:

"free" (free trial, free trial, free dissatisfaction);

"brand new" (brand new business strategy, brand new whitening effect);

"announce" (announce a new scheme and announce the advent of Virgin Cola);

"new" (new professionalism, new larded school, new calcium in calcium, new Contek);

"Now" and "Finally" (Chinese astronaut finally went to heaven);

"price reduction" (3% price reduction), (25% price reduction again);

"How to do it" (how to make your skin more moisturized and how to make you sleep better);

"How" (how to get rich successfully, how to improve your living standard and how to attract more beautiful girls);

"Why" (why his teeth are whiter than yours, and why this neighborhood is so clean) 221 Spring Festival promotion plan to attract customers

221 Spring Festival promotion plan to attract customers 5

The Spring Festival has arrived, and the festive atmosphere has greatly stimulated people's desire and impulse to consume, which is also a good opportunity for supermarkets to sell new products. Many businesses will carry out promotion activities during the Spring Festival to attract customers' consumption. I'm here to bring you five promotion plans for the Spring Festival in 221 to attract customers. I hope you like them!

Spring Festival promotion scheme to attract customers 1

1. Promotion time

221 _ _ _ _ _ 26, 221

*** Seven days (2th-26th Eve)

2. Theme of the event

Welcome to the New Year.

2. The refund amount of a single shopping receipt shall not exceed 5, yuan;

3. On the first day of the first month of the first month, one of the seven days is randomly selected by notarization on the spot, or it is determined by the shopping mall (the day with the lowest turnover can be selected);

From April 26th (the first day of junior high school) to February 5th, you can get 5% of the shopping vouchers on the spot with the shopping receipts drawn from China and Japan.

5. The shopping voucher must be consumed before February 15th, and it will be invalid after the expiration;

6. excluding household appliances, telecommunications and other commodities (clearly stated in the poster of the mall);

(2) Feasibility: one day out of seven days will be returned 1%, which is equivalent to 8.6% discount of the whole audience; 5% return, equivalent to 9.3 fold of the audience. Plus the use of consumer coupons for re-consumption, so in fact the actual cost is very low.

(3) Auxiliary activities

1. Special sales of men's and women's clothes;

2. Children's shopping malls deliver books;

3. factory promotion activities.

IV. Promotion of activities

1. Newspaper advertisements:

2. Radio advertisements:

3. On-site banners

4. On-site lanterns

5. Budget (omitted)

Scheme of Spring Festival promotion activities to attract customers 2

Purpose of activities

Through holding a series of promotions during the Spring Festival,

Activity content

According to the festival characteristics during the Spring Festival and the actual situation of eating food with chopsticks and music, choose the promotion method that suits you according to local conditions.

First, the decoration and atmosphere of the store

1. The storefront of the restaurant is decorated with some paper-cut pictures related to the Spring Festival, posters and colorful lanterns for promotional content in the store, mainly in red, highlighting the festive atmosphere of the festival;

2. The restaurant will arrange gift booths and related promotional materials to promote the dining guests;

3. Play light music or festive songs in the restaurant for a certain period of time, and the sound level should not affect the conversation of the guests.

second, advertising

1, leaflets;

3. Making posters.

3. Division of promotion

1. Distribution of leaflets;

3. Individual customers and frequent customers book jobs;

4. Promotion and reception services.

IV. Specific promotion activities

1. "Large-scale group meal promotion activities"

Activities: During the activities, all customers who eat in our restaurant can enjoy different discounts according to the corresponding number of people (except on the 15th day of the first month).

2 people-4 people can enjoy a 1% discount.

5 people-8 people can enjoy a 28% discount.

9 people-12 people can enjoy a 7.8% discount.

The Spring Festival is also the day when China people are most willing to spend money. Obviously, there is much to be done on how to develop the Spring Festival market. So how should the catering industry seize the business opportunities contained in the Spring Festival consumption? Of course, first of all, do a good job in market research, accurately grasp the changing trend of people's consumption during the Spring Festival, and then formulate a targeted promotion strategy. From the new changes of residents' consumption during the Spring Festival in recent two years, we can see that there are three obvious characteristics of consumption during the Spring Festival:

The catering industry should grasp the following holiday service-oriented management methods:

A. Housewife type. That is, the hotel distributes complete sets of semi-finished products or clean dishes for citizens' families instead of housewives' "busy year" activities of steaming steamed buns, making meatballs and frying peanuts, and the hotel only charges a small amount of processing fees.

B. arranged. That is, the hotel reserves the New Year's Eve or holiday family dinner for the citizens to eat in the hotel. Restaurants and hotels should, based on the principles of thrift, good quality and low price, facing the public and serving the public, launch many recipes such as "respect for the elderly", "love banquet", "care banquet" and "family reunion" in order to draw the working class to themselves and expand the target market. In order to meet the consumption needs of modern people, restaurants and hotels should introduce family-oriented New Year's Eve banquets, "rent chefs", and open rooms, karaoke bars, bathrooms and other leisure facilities and places to residents, so as to attract residents to entertain themselves in the hotel for the Spring Festival. At the same time, the operators of the catering industry should also make a fuss about cultural taste. It is necessary to set up a platform with food culture, so that people who have worked hard for a year can have a relaxed, enjoyable and interesting meal. Restaurants, restaurants and teahouses can offer photography exhibitions of calligraphy and painting, reading, playing and singing, appreciation of famous songs, folk customs, acrobatics, magic performances, and activities of famous chefs teaching customers "unique dishes", so that customers can eat, drink, enjoy, browse and listen in one, eat smartly, have fun and enjoy spiritually at the same time.

marketing activities should make efforts in the following five aspects:

a. "price reduction and promotion" should be done well.

"one is cheaper than ten loves". At the end of the year, with the aim of sincerely rewarding consumers, merchants should carry out discount sales, buy large items and give small items, "make profits every day, offer discounts every day" and other promotional activities.

Layout and decoration of the hotel during the Spring Festival:

1. Put a pair of golden couple at the main entrance, which will be used until the Lantern Festival. The hotel will provide photo-taking service (guests should pay for their own photos).

2. Around the plants outside the hotel, a large pot of kumquat was set up on both sides of the main entrance of the hotel, and red lanterns were hung on the ceiling. Colored flags are pulled obliquely on the peripheral lawn.

3. The banner "Happy Chinese New Year from _ _ _ Hotel" is hung at the gate.

4. Basalt couplets on both sides of the gate, such as "Golden Cup Drinks and Drinks Kunda" and "Jade Rabbit Celebrates the New Year", are horizontally approved as "Congratulations on the New Year".

5. Paper-cut patterns of the Year of the Ox Zodiac are pasted on the glass doors on both sides of the hotel lobby

6. Two staff members (the pair selected by the personnel department) are arranged at the main entrance of the hotel, wearing calf costumes and hoods, and are responsible for distributing balloons (one) and fruit candy (two

) to children under the age of 1 who come to the hotel for dinner, and inserting colorful flags on the balcony railings on the third and fourth floors.

Case:

Hotel restaurant Spring Festival promotion activities:

1. Spring Festival package: a lot of benefits, a lot of surprises, and a "good luck" package for the Spring Festival

Catering: 666 yuan/table (including service charge, Restaurant on the third floor only)

Guest room: 288 yuan/room. Day (including double breakfast)

Entertainment: 3 hours from 12: 3 to 16: 3, 2 hours from 16: 3 to 2: .

Guest room: 2 special standard rooms are offered every day from New Year's Eve to the fifteenth day of the first month, 28 yuan/room. Everyone can get a beautiful Spring Festival gift.

On New Year's Eve (18: -21: ), we will launch the "auspicious" New Year's Eve dinner:

588 yuan/table 688 yuan/table

On New Year's Eve (21: -12: 3), we will launch the "rich" New Year's Eve dinner.

when you book a meal in 1 yuan, give a big pillow (the value of the pillow is about 2-3 yuan, and the pillow is one of the necessities for office workers and home life. It is more practical for customers to give a pillow for consumption). Hide different zodiac mascots in the pillow. Guests can exchange this mascot for the corresponding prizes at the reception desk. The mascot with rabbit as the zodiac corresponds to a fashion desk calendar, and all other zodiac mascots are small Chinese knots.

During the Spring Festival, the banquet hall will launch a Spring Festival package.

happy ever after banquet: 688 yuan/table.

Rich and auspicious banquet: 788 yuan/table.

five blessings banquet: 888 yuan/table.

The Spring Festival is a catering sales. From a micro point of view, it is so, but from a macro point of view, how to make overall plans, guide consumption, form hot spots, and do a good job in the "New Year project" is even more a big article.

2. "Special Valentine's Day, warm and sweet, _ _ _ gives it to you. 1

Activity content: On Valentine's Day, all the expensive dishes are given a 2% discount, and couples spend more sweet gifts.

explanation: the gifts can be commemorative, which can be collected by consumers, and even exquisite small gifts can be customized. Be sure to let consumers think of _ _ _ when they see this gift. Other activities will not be carried out that day.

3. "Spring Festival Money Campaign, Good Fortune in the New Year"

Activity content: During the activity, when each table is full of 1 yuan, you can grab money, fortune and wonderful things yourself!

explanation: the purpose of this activity is to enliven the atmosphere in the store and make customers feel that the activities in the store are thoughtful and meaningful during the Spring Festival. You can prepare a small jar with a smaller mouth, and put coins in the jar. The face value of coins is mainly 1 and 5 cents, but some 1 yuan coins should also be put in. Experiment repeatedly by yourself, and try to get the best effect with the least amount. (This activity and other activities cannot be participated at the same time).

4. "If you spend, I'll give you money"

Activity content: During the activity, every customer who enters the store for consumption will be given two fine hot-boiled dishes at each table!

explanation: the "wealth" that gives "wealth" is the rinse dish, so it is homophonic. The two dishes presented should be given a name related to "wealth" to highlight new ideas.

5. "Delicious Lantern Festival is for you on the fifteenth day of the first month"

Activity content: As long as you come to our restaurant for dinner on the fifteenth day of the first month, customers at each table will get a delicious Lantern Festival free of charge. Let you feel the warmth of _ _ _ on the night of Lantern Festival.

explanation: the purpose of this activity is to enhance the image of the restaurant in the eyes of customers and deepen their goodwill towards the restaurant. For the Lantern Festival, you can prepare some products with consistent price and good taste in advance.

At the same time that restaurants launch Lantern Festival and Valentine's Day merchandise promotions, hotels, restaurants and bars also seize the opportunity to launch a variety of "reunion banquets", "lovers' packages" and "candlelight dinners", and some bars also launch Valentine's Day dances. In addition to having a reunion dinner for the Lantern Festival, the restaurant also made colorful Lantern Festival symbolizing reunion and auspiciousness for take-away, and launched a variety of reunion banquets, couples' packages and candlelight dinners for sending roses, chocolates and red wine.

Western food has always been the protagonist of Valentine's Day catering, and this year's Valentine's Day catering market is no exception. Although there are still several days before Valentine's Day, some western restaurants have taken action early, and some restaurants have already put up banners of "Valentine's Day Couple Package on February 14th" and "Warm and Romantic Candlelight Dinner". The flickering candlelight, delicious hand-picked rice and cold meals there will make people feel great and experience the sweetest Valentine's Day activities. For this reason, their western restaurant has launched a romantic Valentine's Day candlelight dinner of "Love for a lifetime", and the restaurant can also launch the activity of "Love for Lovers, Love in Haagen-Dazs", which will present the world-famous Haagen-Dazs ice cream to guests. On the Lantern Festival, the restaurant will also send five homemade stuffed dumplings to the guests.

Spring Festival promotion scheme to attract customers 3

1. Activity concept:

As the Spring Festival approaches, a new wave of sales will be set off. In order to prevent other competitors from seizing the pre-holiday market, the shopping mall will launch a "full _ minus _" activity on the basis of discounts at various counters, so that the company can integrate and promote, form a unified propaganda caliber, and improve the attractiveness of the activity to consumers.

Second, the theme of the event: "Golden Dog is prosperous and happy to welcome the Spring, and buy 2 minus 5 after a discount"

Event time: January _ _ _ _ _ _ _ _

Event list:

SP Event serial number: Remarks on event time

Buy 2 minus 51/7-2/5 after a discount.