Hot search exploded! Millions of fans raved at Li Jiaqi: Holding merchants hostage to control prices! Multi-party latest response

Taobao live double 1 1 pre-sale was successful in the first battle, and the transaction volume in Li Jiaqi once again exceeded 100 million.

1At 8: 00 pm on October 24th, 1 1, Tmall Double 2023 opened for pre-sale. According to the data of Tian Tao Group, in the first four hours, the transaction volume of Li Jiaqi, Bee Surprise, Oriental Select, and official flagship store of Philae was the first to break through 1 100 million.

At the same time, all kinds of disputes about Li Jiaqi also rushed to the hot search in turn.

On June 24th 10, the "Crazy Xiao Yang Ge" studio claimed that Li Jiaqi controlled the price and inventory, which led to the forced removal of the big-name products in the studio. # Big Brother Yang angered the merchants # and rushed to the top of the hot search list.

On the same day, Wang Hai, a well-known counterfeiter, released a video saying that the "Yuanyang Golden House" and Hetian jade sold in the live broadcast room in Li Jiaqi were fakes.

On June 25th, 10, "Yuanyang Jinlou" responded to Wang Hai's fake video, saying that the content was confusing, misleading and misinterpreted. The Hetian jade necklace sold by the company is certified by a professional organization and is a standard Hetian jade necklace.

Li Jiaqi was accused of taking businessmen hostage.

With the opening of double 1 1 pre-sale, various disputes around Li Jiaqi frequently appear on the hot search list.

On June 24th, 10, a platform owned the anchor of 1000 million fans, "Crazy Brother Xiao Yang", denouncing Li Jiaqi for holding merchants in the live broadcast room, which led to the removal of most big names in the live broadcast room.

"How did he (Li Jiaqi) get the cheapest? Because only he can sell, others think he is the cheapest. " "Crazy Brother Xiao Yang" said in the live broadcast room, "He can be a platform by himself. Some of the big names you (fans) want are out of stock, and they have all been taken away by him, all of which are his prices. "

On the same day, Wang Hai, a well-known counterfeiter, introduced in the video that on September 23rd, consumers bought the Hetian jade necklace of "Yuanyang Jinlou" in the live broadcast room of Li Jiaqi, which was identified as "carbonate-tremolite jade necklace" by NGTC laboratory.

"It's not Hetian jade at all, and the appraisal certificate is also fake." Wang Hai said that after the consumer (to the merchant) reflected, "Yuanjinlou" directly transferred 50,000 yuan to the consumer WeChat, hoping to settle things, but it was rejected by the consumer. At present, this product has been removed by merchants.

In this regard, "Yuanyang Jinlou" 10 released two fake videos of Weibo responding to Wang Hai on125. "Yuanyang Jinlou" said that the video content was confusing, misleading and misinterpreted. The Hetian jade necklace sold by the company has been certified by professional institutions and is a regular Hetian jade necklace that meets the standards.

"About fifty thousand yuan transfer records, is taken out of context. This part of the complete situation has been reported to the police by our company and handed over to the police for handling. Follow-up waiting for the relevant police processing results. We believe that the law will restore the complete facts. " The statement letter mentioned "Yuanyang Golden House".

At the same time, about JD. COM's marketing call to Li Jiaqi continues to ferment. Earlier, some media reported that JD.COM. COM's purchasing and marketing staff publicly shouted Li Jiaqi's "Choose One from Two" in the circle of friends. The staff member said that after receiving a lawyer's letter from Brand Hai, the brand complained that the price of an oven in a certain sea was lower than the live broadcast price, which violated the "floor price agreement" they signed with and demanded huge liquidated damages.

In this regard, Li Jiaqi's company US ONE responded to the media that the so-called "reserve price agreement" was not signed between the Li Jiaqi live broadcast room and the Heinz brand; The Li Jiaqi live broadcast room never asked the brand to do any "two choices"; The pricing power of Li Jiaqi live room products lies in the brand. Heinz issued a statement saying that the Heinz brand did not sign any "bottom price agreement" with the channels pointed out by the purchasing and marketing personnel, which is purely false information.

Double 1 1 the heat is not reduced, and the number of people in the four-hour live broadcast room exceeds 100 million.

65438+1At 8 o'clock on the evening of October 24th, the pre-sale of Tmall Double 1 1 opened, and the live broadcast of Taobao blossomed. Some head live broadcast rooms took the lead in breaking 100 million, and the new anchor who moved to Taobao across platforms also performed brilliantly.

According to the data of Tian Tao Group, in the first four hours of double 1 1, the transaction volume of head live broadcast rooms such as Li Jiaqi, Bee Surprise Club, Lentinus edodes, Hunting Baby, kiki in Jie Chen, Geliang in Brewmaster, Azhuo Tavern, Oriental Select, All Girls' Wardrobe, Lin Yilun, Hook and Feile official flagship store took the lead in breaking through 1 billion. Among them, Oriental Select, Brewmaster Geliang and Azhuo Tavern are all new live broadcast rooms that have just settled in Amoy for less than a year, all of which set a record for their four-hour live broadcast in a single day.

It took less than two months from Tik Tok premiere to Taobao Oriental Selection, and now it has become the "top stream" of Taobao e-commerce live broadcast. Sun, CEO of Oriental Select, said that Taobao is in a leading position in domestic e-commerce, with international brands, strong supply chain resources, and the ability to expand all categories accumulated over the years, which can make a big difference in a vast world.

Mo Daiqing, director and senior analyst of the online retail department of the E-commerce Research Center of NetEconomy & Society, told the Securities Times reporter that institutions such as Meiwan, Youzhi, Qian Xun and Oriental Select launched large red envelope subsidies during the double 1 1 period, which directly reflected the greatest sincerity to consumers. "In other words, consumers can take the initiative to choose expensive ones, but the live broadcast room has the responsibility and obligation to provide users with goods with price advantages. Therefore, whether the promotion mechanism of the live broadcast room is really good and cheap will inevitably affect consumers' repurchase rate and user conversion rate. "

"The head anchor has a high influence and user base, which can attract more users and audiences to participate in shopping activities, thus bringing more traffic and sales to brands and e-commerce platforms." Li _, a senior partner of Shanghai han sheng Law Firm and a special researcher at the E-commerce Research Center of the Network Economy Society, said that the head anchor usually has established a close and good cooperative relationship with the brand, and can speak for the brand during the double 1 1 period, promote preferential activities, and effectively enhance brand awareness and sales. In addition, the return of the head anchor can also bring more attention and user traffic to the live broadcast platform and enhance the competitiveness of the platform.