What is the development trend of modern hotel management?

Hotel management now advocates market segmentation. The better the market segmentation, the more conducive to the formulation of sales strategies and methods. On the basis of market segmentation, we pay attention to the needs of each guest, emphasize treating different guests in different ways, and finally meet more guests.

The market management and customer relationship management of modern hotels have undergone tremendous changes. Its changes are mainly manifested in the following four aspects:

Trend 1: In the past, hotels always hoped that the fewer complaints, the better. Now they attach importance to the complaints of guests, so as to improve their products;

Trend 2: In the past, hotels and customers mostly communicated in one direction, but now they emphasize two-way communication and pay attention to getting customers' evaluation when promoting sales;

Trend 3: In the past, hotels paid more attention to their market share, but now they look at how many guests they have and regard the market as composed of every guest;

Trend 4: In the past, we advocated treating hotel guests equally, but now we emphasize treating different guests differently, because different guests bring different values to the hotel; Hotel management change 6: In the past, guests were treated as * * * transactions, but now they are treated as lifelong customers; At the same time, it is also important for hotels to manage every income. Pay attention to collecting market information in order to provide guidance for hotel revenue maximization.