Traditional Culture Encyclopedia - Hotel reservation - What's the difference between a hotel and a homestay?
What's the difference between a hotel and a homestay?
1, room
Rooms are different, and hotel rooms are generally single rooms. For example, we often hear a word called standard room, which means that the layout of rooms is basically the same, and even hotel rooms in different cities look similar. But B&Bs is different. Each room has its own decoration style, and B&Bs in different cities also have their own local urban characteristics.
2. Service
Service, this is the biggest difference between the two. No matter how bad and polite the guests are, the service of the hotel to the guests is the same. However, the service of B&B comes from the host here, and you may build a deep friendship with the host of B&B, and even become good friends during your stay.
3. Sales channels
The hotel has a large number of rooms, which requires the marketing team to have strong professional abilities: long-term pricing, dynamic pricing of the day, revenue management and so on. The number of homestay rooms is small. Objectively speaking (the number of rooms), the requirement for hotel sales capacity is lower than that of hotels.
B&B is a sub-market in the big accommodation market. At present, its main sales channels are online platforms such as Airbnb, Tujia, Piggy short rent and Zhubaijia, and there is basically no development, maintenance and publicity of other offline channels. The hotel's sales channels include all domestic OTA and overseas OTA. At the same time, the hotel also needs to develop and maintain the operation and maintenance of agreement customers, horizontal alliance, official website and APP channels around the office building. It can be seen that the management ability of hotel sales channels is more difficult than B&B in the number and dimension of channels.
4. The purpose of passengers
B&B residents travel mainly for relaxation and pure tourism (except B&B city). Most customers choose B&B because they love design, and call on online celebrities to experience local folk customs, culture and local cuisine. Compared with traditional hotels, they pay less attention to the details of products and services, while B& Hotels pay more attention to personalized and experiential services.
Compared with hotels, customers are more tolerant of B&B products and services. In the consumption scene of the hotel, customers are mainly on business trips. When customers are physically and mentally exhausted, the hotel has developed into a professional service organization. At this time, whether subjectively or objectively, guests need the hotel to show professional standards and roles in bathing, sleeping and breakfast, which is different from the consumption needs of guests in the hotel.
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