syb business plan classic

Syb Business Plan Classic Sample 1

1. Entrepreneurship Background

In recent years, my country’s catering industry has developed rapidly, with rich varieties of catering and a rapid increase in the number of stores. Various types of restaurants and hotels are emerging one after another, and competition in the industry is becoming increasingly fierce. At the same time, the arrival of foreign fast food has also posed severe challenges to my country's catering industry. With the large-scale inroads of foreign fast food, a new catering business model - chain operation has gradually attracted the attention of the majority of practitioners. Chain operations have changed the traditional small production and management methods, effectively reduced operating costs, expanded market share, and brought huge economies of scale to enterprises. Domestic people of insight have begun to use chains as an effective means to develop production and operations. For example, Beijing Quanjude Roast Duck Group, Dong'an Catering Group, Tianjin Goubuli Group, Dalian Bohai Hotel Group, etc. are at the forefront of chain operations in the domestic catering industry. The scale development of the industry has played a driving role. But in general, chain operations in our country, especially chain operations in the catering industry, are still in their infancy. Vigorously developing chain operations is an effective way and the only way for the catering industry to improve economic benefits.

2. Store Introduction

Our store is located in the center of a university gathering place, and its main customer groups are college students, teachers, and migrant workers. The operating area is approximately 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast features snacks. There are many varieties, complete tastes and rich nutrition, giving diners more choices. Lunch and dinner focus on healthy dishes. This restaurant adopts the buffet fast food method to provide customers with a more relaxed dining environment and more choices. The decoration of this restaurant is natural, casual, and modern at the same time. The walls adopt light and warm colors. The kitchen layout is reasonable and exquisite, with good lighting. The overall look is between the nature of a home kitchen and a hotel kitchen.

Initial stage (January-March)

The main products are meals for three urban groups with different health conditions. The market strategy is to squeeze out Chinese catering through active and effective marketing strategies. and the market share of health care drugs; establish a good brand image of "green food" to enhance visibility and reputation; recover the initial investment and actively carry out market promotion.

Medium term (1 year)

Consolidate and expand the existing market share, further improve the restaurant's management system, and improve the scientific management level of the enterprise; start preparing for the necessary brand expansion The construction of a corporate image identification system, unified distinctive and advantageous meals, and a unified management model.

Long-term (2 years)

By then, the restaurant operation has entered a stable and good state. As the power and influence of the company increase, the service scope can no longer satisfy potential customers. When necessary, use franchising to open up new market space and expand the restaurant's radiation range and influence.

3. Development strategy

1. Before the restaurant opens, it must be advertised, because the main customer group is students, and the speed and breadth of information transmission among students are very fast. It is large, so you don’t need to spend too much effort on publicity, just simple advertising in the form of flyers or multimedia.

2. This restaurant adopts a buffet style, with free tea and fresh soup. Moreover, the quality of rice is better than that of competitors. Different methods can be used to make the taste unique, in order to be different from competitors and provide customers with more discounts to attract more customers. In addition, our restaurant also sets unique couple's set meals according to different festivals, which will also become a major feature of our restaurant.

3. Many students are accustomed to the three-point-one-line lifestyle. Many times in order to save time, they will choose the nearest dining place instead of going to a farther restaurant, so they do not choose the geographical location. It will be too far away from the school gate. The restaurant will also launch a food delivery service at the appropriate time and adopt corresponding measures according to different situations.

For example: If you order more than three portions (including three portions), you can get free door-to-door delivery. If you order takeout alone, you need to pay a certain delivery fee. This has another advantage. If someone wants to order takeout, in order to avoid delivery, Fee will attract another two takeaways, which can also increase sales.

4. The restaurant uses stainless steel buffet plates, which is both economical and environmentally friendly, and waste cannot be dumped casually. You can contact the farmer to collect it regularly for free, which can be mutually beneficial. It is reported that competitors have not done a good job in this regard, so a good dining environment can attract more customers.

5. Although the customer base will drop sharply during the summer vacation, there are still some students studying abroad, nearby residents and migrant workers. At that time, methods such as reducing production volume and shifting service focus can be adopted to improve the summer vacation. Business conditions. Consider studying for one month during the winter vacation to reduce unnecessary costs.

6. The market economy is rapidly developing, changing, and dynamic. Therefore, we must look at the development of an enterprise from a long-term perspective and analyze it, and make a long-term plan. At each stage, we should review Summarize the overall status of the business and make next plans, forming a ladder-like development model. After the operation is stable, you can consider expanding the operation, adding other service items, and looking for new markets, doing chain operations, and slowly building your own brand. You can develop into the catering industry that specializes in providing meals for students. In short, we must Only by looking at problems from a long-term perspective can we have a bright future for our company.

IV. Restaurant management structure

There is 1 store manager and cashier, 1 chef and 2 waiters. The business philosophy focuses on the following points:

Main cultural characteristics: health care and humanistic care.

Main product features: vegetarian meals with therapeutic and health-care functions. Main service features: self-service format, membership-based tracking service. Main environmental features: a green dining environment with traditional cultural flavor.

5. Market Analysis

Food in university cafeterias has always been a problem. It has become a recognized problem that the quality of food in universities is not high. It only meets the food and clothing problem of students. , but the quality is far from meeting the students’ requirements. This plan is based on this point. In order to ensure the food safety of college students and improve their food quality, it aims to provide low-price, safe, high-quality and distinctive food to college students, and at the same time provide certain work-study positions for various colleges and universities. , to help poor students complete their studies better. Advantages and disadvantages:

Advantage analysis: This restaurant operation solves the problem of single taste of food in school cafeterias, and there is no worry about the hygiene of mobile stalls. It is as convenient and fast as the cafeteria, saving time. In addition, this restaurant adopts a self-service selection method, which should be easily welcomed by customers and save some human resources. Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our restaurant. In addition, this restaurant provides green and healthy food. It is also in line with the concept of social green ecology and is more suitable for college students who pay attention to health. In addition, the school cafeteria has a clear meal time limit, and there are few restaurants outside the school that sell breakfast. Therefore, our store outside the school can easily capture this part of the market share lost due to time differences. In other words, by eating at the dining point The market share generated by the potential customer base that wants to dine in the period before and after.

Disadvantage analysis: Because it is just starting up, the scale of fast food restaurants is small, such as human resources and service items for dining are relatively limited. The competition inside and outside the campus is also relatively fierce, so there are still considerable disadvantages. On the other hand, because school holidays are fixed, the number of customers during the winter and summer vacations will drop sharply, and there will be fewer customers during the winter vacations than during the summer vacations. This will be a more difficult problem to solve. syb business plan classic sample 2

1. Reasons for starting a business

Because the pace of life is getting faster and faster, and the competition is becoming more and more fierce.

People's mental pressure is also increasing. In the few free time every day, more and more people want to have a quiet and comfortable place to sit down, drink a drink, chat with friends, and relax themselves. selection.

Under such circumstances, coffee shops are undoubtedly a good choice. If there is demand, there will be consumption. The style of the coffee shop, the taste of the coffee, and the soft music in the coffee shop. All of these enable coffee shops to relieve people's stress to a great extent and bring them a sense of comfort. The younger students undoubtedly also like this romantic atmosphere.

However, the consumption of high-end coffee shops is too high, and they are not suitable for most people’s short-term leisure enjoyment, and they cannot well meet the needs of some customers for quick takeaway. Therefore, small coffee shops can better meet most people’s needs for coffee shops.

2. Address Selection

The location of the coffee shop should be near schools, companies, and places where enterprises are concentrated. The location should not be located in a busy city that is too public. Some not-so-secluded streets not far from the busy city can meet the needs and reduce the rent cost without affecting the passenger flow.

3. Store decoration

The decoration of a small coffee shop should be in the form of booths, which is the same as most cold drink shops, but it needs some differences. Most of the people who come to coffee shops need a relatively quiet environment where they can chat with friends without being affected by other customers, so they should be separated into compartments with wooden boards and curtains. The seats should be comfortable, and the overall color tone should not be too warm to make guests feel lively. Let guests achieve a relaxing effect, both physically and mentally.

Card seats can be divided into three categories, single card seats, couple card seats and multi-person card seats. Single booths are convenient for guests who come alone to find their own space, couple booths are suitable for the needs of most young couples, and multi-person booths can provide guests with space for consumption, relaxation, and discussion.

The overall light should not be too strong, and places with too strong sunlight should be avoided.

The overall size should be controlled at about 100 square meters. If it is too small, it will easily give customers a sense of oppression. If it is too large, it will easily cause a waste of space and is not conducive to cost savings.

4. Staff Selection

A small coffee shop does not need too many people to hire, just 4 people for 3 shifts plus a store manager. It is not suitable to use temporary staff, but it can have 1 - 2 long-term part-time jobs. The part-time jobs are mainly for students. They are mainly responsible for weekend work. This not only helps weekend employees rest, reduces employee pressure, but also provides jobs for college students. At the same time, part-time employees can also reduce operating costs. However, part-time employees need to be selected carefully and must be long-term. Otherwise, it may increase employee training costs and have the opposite effect.

Employees must be uniformly dressed, have a good attitude, and smile. Female employees should not wear too much makeup. Standard Mandarin communication is required.

5. Main customers

The consumer group of the coffee shop is not fixed, and the consumer group is broad enough. People from every class may become potential customers of the coffee shop, but the main ones are Mainly students and young white-collar workers.

6. In-store products

The products of the coffee shop should include drinks and some exquisite freshly baked foods.

The selection of beverages includes coffee and freshly squeezed juice. It is not easy to have too many types, giving customers a dedicated feeling. And there should be two options: hot and cold. The types of coffee should include cappuccino, latte, mocha, espresso and other popular coffee types. You also need to have your own signature coffee to increase the reputation of your coffee shop and provide an easy-to-understand choice for customers who have no specific coffee consumption orientation. There are two options for take-out and in-store consumption. For in-store consumption, use exquisite coffee cups, and use different table cups for different types of coffee. For take-out, unified take-out paper cups with the store's logo should be used to improve the coffee shop's image. visibility.

The food category includes freshly baked waffles, freshly baked small cakes, chocolate cakes and other exquisite foods.

It is not easy to have staple food. The main purpose of a small coffee shop is to provide guests with a leisure time to relax and communicate. You should not become a place where you eat to satisfy your hunger. Although the consumption of guests eating is lost, it can create a sense of identity among more guests, bring more customers after meals, and open unlimited business hours throughout the day. At the same time, it prevents customers from having a disgusting feeling about the coffee shop as it is messy and unprofessional.

At the same time, there should be wifi in the store to bring customers work or entertainment.

7. Store investment

The rent is 30,000 per year and the employee salary for 100 square meters is 2,500-4,000 per month.

Part-time employees will receive bonuses of 40/day cumulatively for half a year.

Store decoration costs RMB 100,000, including booths, compartments, and bar interior decorations.

The investment in the store is 100,000, including coffee machine, air conditioner, roasting machine, cash register, computer tableware.

8. Profit return

Annual turnover is 250,000-300,000.

The annual operating cost is 130,000-150,000 yuan, including the purchase of raw materials, various expenses, and employee wages. The annual profit is 120,000-150,000 yuan and the annual net profit is 100,000-130,000 yuan. The investment payback period is 3 years.

9. Business development

The store should have a certain preferential period in the early stage, which is open to all customers who come to the store, and provides member discounts, mainly for school students and young white-collar workers. At the same time, you can invite the store owner and staff to taste the products in the store to increase the popularity of the store. After the store's popularity increases, it can gradually cancel the comprehensive discounts and gradually return to normal prices. syb business plan classic sample 3

The catering business plan is no different from other business plans. The only difference is whether you are going to fool investors or you really need such a catering business. Plan to implement your catering business plan.

If it is in the direction of investment and financing, then the catering plan needs to slightly exaggerate the potential market faced by the catering company, introduce the team to a new level, and highlight the core selling points of your product.

The second type of real entrepreneurial plan requires certification to analyze the market, followed by the product, and then the team (management, chefs, etc.), with a slightly different focus.

The general steps are as follows:

Market environment. Potential consumer groups and market competition.

Cost analysis. Decoration, manpower, rent, food, supplies, marketing and other expenses, and then price based on these.

Business model. How to operate and manage, how to allocate manpower, how to choose IT systems, etc.

Product research and development. How to iterate and update the taste and style of dishes according to the market, how to introduce new ones, etc.

Profit analysis. After all preparations are completed, determine the potential income of the restaurant, conduct a periodic profit analysis, and adjust the business strategy in a timely manner.

Team management. The team does not support idlers. Everyone should have their own responsibilities and obligations to ensure the stability, coordination and unity of the team.

Development prospects. Where will catering companies develop in the future? What potential difficulties will they encounter and how to solve them?

IT system selection. In the Internet era, we must keep up with the trend of the times. The three-meal smart catering management system is an important help for restaurant networking. Through three-meal food, catering entrepreneurship can be more worry-free and have a higher probability of success.