What examples have you encountered of using big data to kill customers?

For the same goods or services, the prices seen by old customers are much more expensive than those seen by new customers. The Internet industry calls it "big data killing". The survey found that many platforms with fluctuating prices, such as air tickets, hotels, movies, e-commerce and tourism, have similar situations. And it is more common on online travel platforms, while some foreign websites have similar situations. On some websites, Big V even enjoys privileges in customer service complaints. At the same time, there is also the problem that the data of the same user is shared between different websites. Many users have encountered the situation that the content searched or browsed on one website is immediately recommended by another website.

Many netizens expressed dissatisfaction with this. Some experts believe that this kind of behavior belongs to first-class price discrimination; Some experts said that this price mechanism is relatively common, and the system will automatically provide more favorable strategies for price-sensitive people under big data.

Book a car, etc. Will be killed by "big data"

Netizen "Master Liao" said that he often booked hotels for long-term business trips through a travel website, and the annual price was around 380-400 yuan. One day in the off-season, my account found that the hotel price was still 380 yuan, but my friend's account query showed that the price was only 300 yuan. Coincidentally, I booked an ordinary online car through the car-hailing platform, but I got a seven-seat commercial car, thinking it was a free upgrade. Who knows that past records show that fees are basically charged according to upgraded models. He said that he was killed by "big data".

This statement has been echoed by many netizens. Some netizens said, "I take the same route as my classmates, and the models are the same. I am five or six yuan more expensive than them. I don't understand this. " Another explained that "if you take a taxi in a regular place, it is more expensive to take a taxi 500 meters away from this point 10%-20%". Others responded, "My roommate and I go home by the same route from the company. Every time she drops, it costs seven or eight yuan more than me, because she is an iPhone and I am an Android." There is also a video website that gives different charging treatments according to different mobile phone models. "Video website members charge different fees for Android and iPhone. The annual fee for iPhone is 248 yuan, and the annual fee for Android login to the same account is 178 yuan. "