What's the difference between Pepsi's surf and its brand 7-up?

The rate belongs to the American Pepsi Group.

However, many of Pepsi's drinks are produced and canned in China, and only authorized by Pepsi, the production place still belongs to China.

The following is a detailed introduction of PepsiCo:

Pepsi Beverage International Group is a world-renowned American multinational company, with annual global sales of $27 billion. In the survey results of "America's most admired company" and "the world's most admired company" just published by Fortune magazine in 20001year, and in the rankings of various industries, PepsiCo has been rated as "the most admired company in the world and the United States", ranking first in the beverage industry. Among the world's top 500 enterprises published by the magazine, PepsiCo ranks 63rd.

PepsiCo set up factory in China 1982. Together with a bottle factory just completed in Shenzhen, there are more than 30 joint ventures with a total investment of nearly 500 million US dollars. Its Pepsi-Cola, 7-Up, mirinda and Inspur, including Asia, Arctic Ocean, Tianfu, Gatorade and Dole, have become household names in China.

Pepsi is a successful big enterprise. Since 1898 was born, it has a history of more than 100 years. During this period, I was on the verge of bankruptcy and my business was bleak, but I was still able to turn the tide and make great strides to usher in today's glory. The success of PepsiCo, like all successful enterprises, benefits from its visionary leadership, its business strategy, strict management and the continuous introduction of innovative products that adapt to the market. But the most important thing in Pepsi's unique successful experience is the culture it gives to enterprises and products.

The concept of Pepsi brand is "infinite desire", which advocates young people's positive attitude towards life. The implication is that for young people, opportunities and ideals have unlimited space, and they can daydream and pursue at will. In order to promote this concept, PepsiCo chose football and music as the brand foundation and corporate culture carrier, and used a large number of stars such as Jackson, Britney Spears, Aaron Kwok, Faye Wong, Kelly Chen, Sammi Cheng, Jay Chou, Beckham, rivaldo, Carlos, Fan Zhiyi, Li Weifeng and Qi Hong as brand spokespersons in advertising and social welfare activities to advocate the spirit advocated by corporate culture, which made PepsiCo's "new generation choice" respected. In this way, many people understand why Pepsi's products, from simple packaging to the expansion of sports series and functional series, deliberately reflect a dynamic and cheerful style, thus making many young people become loyal and enthusiastic consumers of Pepsi.

Pepsi culture is not only an enterprise, but also a society. It deeply influenced a large number of people through the promotion of its products, which in turn promoted enterprises to innovate continuously according to the positioning of this culture, and maintained the vigorous vitality of 100 years.

Pepsi-Cola International Group entered the China market on 1982, and became one of the first American joint ventures with China in the manufacturing field, occupying a leading position in the domestic and foreign capital markets.

At present, Pepsi products have been produced in 12 joint venture bottling plants in China, including Shenzhen, Guangzhou, Fuzhou, Beijing, Shanghai, Nanchang, Guilin, Chongqing and Changchun. In addition, there are two concentrate factories in Guangzhou: one is responsible for producing Pepsi drinks and the other is responsible for producing local brands.

At present, customers can buy Pepsi, 7-up, mirinda and Ji Lang at any time in China. Pepsi's products are packaged in different forms and sizes, including traditional 355ml canned Pepsi and 250ml paper-packed other juice drinks.

Since PepsiCo signed a memorandum of cooperation and development with China National Light Industry Federation, our company has invested 700 million dollars in the same domestic projects.

Through cooperation with local governments, PepsiCo has further developed its business in China. In the past few years, PepsiCo has established several joint ventures in China. 1At the end of 993, PepsiCo established PepsiCo Asia Beverage Co., Ltd. in Guangzhou and Sichuan Pepsi Cola Beverage Co., Ltd. in Chengdu. 1994, PepsiCo established four new joint ventures, including PepsiCo Tianfu Beverage Co., Ltd. located in Chongqing, Sichuan, Changchun Pepsi Cola Beverage Co., Ltd. located in Changchun, Jilin, Beijing Pepsi Arctic Ocean Beverage Co., Ltd. and Shanghai Pepsi Cola Beverage Co., Ltd. ..

Besides having 12 joint venture bottling plants and 3 concentrated solution production plants, PepsiCo International Group plans to establish 9 new plants in China in the next five years. The company will work with local partners to transfer advanced technology and equipment to existing factories. At the same time, introduce modern management and marketing systems. The new factory will produce Pepsi-Cola's flagship beverages, including carbonated and non-carbonated beverages such as Pepsi-Cola, 7-up, mirinda and Ji Lang.

PepsiCo has made remarkable achievements in active expansion. In 1994 alone, its sales in China increased by 50%.