Traditional Culture Encyclopedia - Hotel reservation - What are the advantages and disadvantages of the bathroom products of Jiumu, Huida, Wrigley and Shuiai?

What are the advantages and disadvantages of the bathroom products of Jiumu, Huida, Wrigley and Shuiai?

In the industry, Jiumu, Hengjie, Wrigley and Huida are used to being called the four kings of China bathroom. After more than ten years of development, the "four kings" of domestic sanitary ware began to live in a corner and compete with international brands. Whether in product, technology, market or marketing, local sanitary ware brands represented by "Four Kings" and foreign brands represented by TOTO, Kohler and American Standard "Big Three" have launched a head-on confrontation in China market. Moreover, compared with the situation that local brands are shorter than international brands in the past, with the leap-forward development in recent years, local bathroom brands have the ability to compete with international brands.

King of china's "dark war"

Enter the second half of 20 17. Huida, Jiumu, Hengjie and Wrigley have made moves to show the new trend of the bathroom market and gather new firepower. From brand to product, from online to offline, from front-end market to back-end production, the four domestic bathroom kings have started a new wave of "infighting" in their development strategies.

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Xie Yuerong, a low-key Wrigley Sanitary Ware, shouted loudly at the "20 17 VIP Summit Forum" that he should attach importance to brand building and challenge international brands.

In front of consumers, it should be said that Wrigley bathroom has always been relatively quiet in brand action, but this year we look at Wrigley again and again. From a wave of posters in friends circle to "Smart Bathroom Festival" and "Safe Shower Festival", at the same time, Wrigley announced an important decision. On July 30th, Wrigley announced the launch of a brand-new product category-smart clothes dryer. This is both surprising and reasonable. It's really fierce to enter the drying rack industry.

At the same time, in the back-end production, Lehua plans to invest 654.38 billion yuan to build a production base. 20 17 On May 8th, the unveiling ceremony of Foshan Investment Promotion Center and the signing ceremony of major investment projects were held in Nanhai, Foshan. Foshan Lehua Hengye Kitchen & Bathroom Co., Ltd. plans to invest in the construction of the headquarters production base project of Lehua Group in Shunde, with an investment of 65.438 billion yuan and a land area of 654.38+0.50 mu. The project mainly produces customized smart homes; And carry out the research and development of robots, high-pressure grouting production lines and high-pressure grouting mold core porous resin; At the same time, the project will be forwarded to the mass production experimental base as a new material of the strategic cooperative research and development project of Chinese Academy of Sciences, as well as the mass production experimental base and postdoctoral workstation of automatic production equipment jointly developed by Xianyang Ceramic R&D and design institute.