"Free Travel in Wanfenglin" Cool News deploys hotel search to disrupt Ctrip's crocodile-dragon melee

Beijing News, March 19. According to people familiar with the matter, Kuxun has completed adjustments to its hotel search business and will make major moves in the near future. According to sources, Kuxun has led the industry in hotel data and has become the largest hotel data search engine in China.

Kuxun has been sneaking around for a long time since it was acquired by Expedia, but its strategic intentions in China are increasingly revealed. After firmly occupying the position of the leader in the train ticket business, Kuxun competes with several rivals in the air ticket business. It is difficult to compete with each other for a while, but the hotel industry has huge space.

The special relationship between Kuxun and Expedia has made it covet this market for a long time.

At this time, Ctrip and Crocodile are engaged in an unprecedented price war. Ctrip has launched a "double low price guarantee and triple compensation commitment" to users, while Crocodile Dragon has publicly stated that as long as Crocodile Dragon's quote is higher than Ctrip's, it will proactively provide cash back based on the principle of three times the price difference. Industry insiders believe that the "low price guarantee" is intended to further control hotel terminal resources and form an industry monopoly.

As the hotel industry is plunged into unprecedented fierce smoke, it is worth paying attention to how Kuxun will disrupt the situation. According to data, the domestic hotel industry has not yet been able to independently establish its own direct sales system, and more than 97% of hotels have not joined online booking services. However, with the development of the Internet and changes in travel habits, Nanjing Tourism Network and online tourists have become customers that all hotels have to pay attention to.

With the help of search technology and resource integration, the collection and mining of hotel data will bring surprises to the development of the industry.