What is a public relations crisis? What is the cause of the public relations crisis?

The emergence of public relations crisis generally comes from the bad or unreasonable behavior of enterprises, including problems related to safety, environment, price, quality and reputation, as well as sudden fraud, unfair competition, public opinion storm and social events, which may all lead to public relations crisis.

There may be many reasons for the public relations crisis, including enterprise negligence, industry development, market changes, policy influence, public opinion dissemination and other factors, among which internal negligence is the most common reason. Enterprise management is not standardized, product quality and service quality are inconsistent with consumers' expectations, and improper behavior of government departments may lead to public relations crisis.

In addition, in the course of business, enterprises may also cause public relations crisis due to unexpected events, such as disputes involving social values, public opinion speculation around brands, political events and so on. All these may cause a public relations crisis.

For the handling of public relations crisis, enterprises should do a good job in prevention and handling, and take effective measures as soon as possible to solve the problem with minimum loss. In addition, enterprises should also pay attention to cultivating effective internal communication and establishing effective risk emergency plans, so as to take effective countermeasures as soon as possible when the crisis occurs and alleviate the crisis in time.