Traditional Culture Encyclopedia - Hotel reservation - How can hotel sales find customers quickly?

How can hotel sales find customers quickly?

1, advertising search method

First of all, we should send advertisements to the target guests to attract them to carry out business activities or receive feedback to carry out activities. For example, with the help of the media resources of cooperative merchants, send hotel promotional advertisements, and then launch activities with other merchants in the target area.

2. Introduce the search method

Salespeople seek customers through introductions or information provided by others, through their relatives, friends and other social relationships, or through their business partners and customers. The main ways are: oral introduction, telephone introduction, letter introduction, business card introduction, word-of-mouth effect and so on.

3, door-to-door search method

Door-to-door search method, also known as unfamiliar visit method or carpet search method, is a method for marketers to visit within the agreed scope, also known as carpet search method, door-to-door visit method and door-to-door sales promotion method. It is a salesperson who visits all units or individuals in a specific region and industry to find potential customers without being familiar with customers.

As long as you search all the objects in a specific range without omission, you will find a sufficient number of guests. "Carpet-style" visits, because of the wide range of visits, can understand market information more comprehensively, and at the same time can expand the social influence of the products promoted. Directly approaching customers and listening to various opinions can accumulate sales experience. This method is the only way for salesmen to grow up.

4. Network search method

For new salesmen, finding customers online is the first choice. Don't stick to a search engine, the same keyword will have different results in different search engines. Also, different countries have local search engines, just like China's search engine has Baidu. Try to find as many local search engines in English-speaking countries as possible, and then use keywords to search.

5. Data search method

Searching for customers through data consultation can not only ensure certain reliability, but also reduce workload, improve work efficiency, and at the same time minimize the blindness of business work and customer resistance.

The materials that salespeople often use are: national and regional statistical data, enterprise yellow pages, guide to open government affairs, industrial and commercial enterprise catalogs and product catalogs, chambers of commerce, associations, motorists' associations, top 100 enterprises directories, television, newspapers, magazines, the Internet, recruitment websites and other mass media, news released by customers, product introductions, internal publications of enterprises, SMS platforms, resource exchange services, intermediary services, travel agencies, large-scale exhibitions, etc.