An example of capital management

Shangri-La is a hotel management group that entered the mainland earlier. Since 1984 opened the first Shangri-La hotel in Hangzhou, it has been engaged in capital management, and it was also the only international hotel management group that adopted this method at that time. Wherever Shangri-La went, it became a local landmark hotel and successfully built the Shangri-La brand in the Mainland. From 200 1, Shangri-La began to "walk on two legs", and output management and capital management went hand in hand. Shangri-La has accelerated its expansion in the mainland, announcing that eight hotels are in preparation and 65,438+05 hotels are under negotiation, which will reach 30 by 2005.

Shangri-La's generosity in the Mainland is inseparable from Guo Henian's investment in the Mainland. In the early 1980s, Shangri-La Hotel Group took a fancy to the mainland market and began to make a comprehensive layout. 1984, by the picturesque West Lake, the signboard of Hangzhou Hotel, which Hangzhou people are familiar with, has disappeared. A five-star hotel has been renovated and named "Shangri-La, Hangzhou". Hangzhou Hotel was built in 1956. It used to be the hotel where President Mao Zedong stayed when he visited Hangzhou. This is the first time that Shangri-La Hotel Group has tried water in the mainland. The partner chosen by the group is Zhejiang Tourism Group Company. Shangri-La Hotel Group owns 45% of the shares of Shangri-La, Hangzhou, and has officially started its capital management in the Mainland.