Understand the reasons for poor hotel management, and what can you avoid in the first place?

As a hotel owner or hotel investor, have you encountered the problems that your hotel has no obvious competitive advantages, is difficult to operate, has low profits, and has a long payback period?

Question 1: If your hotel does not fully consider its own situation in the early stage, does not conduct research on the macro environment and consumption trends of social security personnel, does not conduct consumer research, and does not analyze competing companies, then it may be difficult to find a hotel. The positioning of differentiated value and competitive advantage are definitely poor.

Problem 2: Due to wrong positioning, the total investment budget formulated may also be correspondingly wrong, resulting in a long payback period.

Problem 3: Unreasonable design. A hotel industry expert once said that 70% of a hotel’s efficiency depends on the hotel design. You may be skeptical when hearing this concept for the first time.

Analyze from several aspects. First of all, if the design is unreasonable, it may lead to wrong proportions of room types, increase the difficulty of sales, or there may be some insufficient rooms, and some even do not consider virtual room types, and profits will also be reduced. . Secondly, the supporting design in the room is wrong, which increases its investment cost, but the frequency of use is low. Thirdly, sound insulation and drainage design are not considered well, which leads to room odor, resulting in many negative reviews from guests. Not only that, some designs add styling in order to increase decoration, which makes cleaning difficult and increases maintenance and labor costs.

Generally speaking: Hotel design is a systematic project, which includes six aspects: site selection, appearance, architecture, mechanical and electrical, decoration and hotel operation and management. To be precise, it is the overall planning and design of the hotel. The six major factors are interrelated and must be taken into consideration during the design. If the design is not well grasped, it will be difficult even if a manager has a strong head and six arms in the later stage. Therefore, it is no exaggeration to say that if you find the right professional hotel design company and spend a design fee, the benefits and returns may be dozens or hundreds of times, so this kind of money is well spent.

But pay special attention: Don’t trust the so-called good suggestions of some relatives and friends, or some design friends who are not hotel professionals to help design, because after all, they do not understand the connotation of hotel design and do not need to take responsibility. Don't blindly favor the opinions of hotel managers. Most of them will start from a management perspective, and building a hotel and managing a hotel are completely different. Treat design as a major issue. Hotel owners can make more suggestions and less administrative intervention, let alone Brutal and arbitrary rejection. Stay calm, don't worry about gains and losses when you find it, and change your orders day by day.

For more opinions or hotel design-related questions, please consult Xiangnai, we only want to better empower your brand...