What are the faces of Wenzhou people like?

There is no distinction between high and low business. Since businessmen aim at making money, businessmen who can't make money really lose face.

Hate face thought

Since ancient times, people in China have attached importance to face. People live with faces and trees live with skins, even three-year-old children know that. Foreigners also have a deep understanding of this. In the book "China People's Personality" written by American Smith, * * * lists 27 China people's personalities: saving face, frugality and diligence ... Among these personalities, Smith thinks that saving face is the most unique personality of China people, so "saving face" ranks first.

Indeed, China people are very proud and face-saving. There is nothing wrong with saving face. But if you care too much about face, you will become vanity, become the shackles of the spirit, the foot-binding cloth of the soul, and interfere with people's normal thinking and actions. Therefore, many people have gone into some misunderstandings because of face problems when they are employed. For example, I am afraid of being dirty and tired, blindly comparing with others, being lofty and conceited, aiming too high and so on.

Nowadays, many people still hold the old concept of "far less than near". Even if they are laid off and go home without a job, they would rather eat Lao Tzu, rely on their wives and rely on society than sweep the streets, brush toilets and shine shoes. Compared with "falling prices", they are more willing to remain poor and less willing to work hard to earn money. The biggest reason is that I am afraid of losing face and pulling your face to do it.

These people don't understand the truth that "money has face", so you really need to learn from Wenzhou people the principle of being a man and be flexible.

Subconsciously, Wenzhou people never thought about who would contribute to the rescue. No matter in the most difficult, dull or brilliant days, their first thought is "relying on themselves" and perseverance. When they "bend", they can stay away from their homeland, mend shoes, play cotton, be carpenters and masons, and do the hardest and most tiring work, but they have no sense of inferiority in their hearts, because it is not shameful to make money with their hands; When you "stretch", you can do big business and command thousands of troops; Being able to invest in big projects is a blockbuster; You can give generously and spend a lot of money.

"Thick skin" can make money.

A salesman, Zhang Laohan, is over 500 years old. In a promotion, he saw a pair of old leather shoes on the roadside. He thinks he can wear it for a while after cleaning it up. He used to live a frugal life, leaving his shoelaces at his fingertips. Later, because his money was ransacked by thieves, Zhang Laohan asked an old lady for a steamed bun to satisfy his hunger. When the old lady saw the old leather shoes he was carrying, she thought he was a "beggar" and said, "Wait a minute." Then I went back to the house and threw out some old shoes: "Take it!" Zhang Laohan laughed and cried, but his shoes were not broken and he didn't feel embarrassed. He took some old shoes home.

Looking at these old shoes that can be mended, the ingenious old man Zhang found the opportunity to make a fortune. The next day, he simply came to the city with two big pockets and had the cheek to go door to door to pick up old shoes. I didn't expect to fill two bags in a short time. After begging for old shoes for a few days, Zhang Laohan repaired the shoes at home, and then carried the repaired old shoes to the remote countryside to sell. In the long run, Zhang Laohan became rich. After that, he hired several workers who specialized in collecting old shoes, invited several shoe repairers and selected several salesmen, so he set up an old shoe processing factory. Zhang Laohan's factory grew bigger and bigger. He grew from scratch and became a millionaire in only three years.

Wenzhou people are so "cheeky". They are not afraid of ridicule, of hitting a wall, or of being looked down on by others. They only have one idea: no matter what you do to me, I just want to make your money! With smiling faces, worn-out mouths and worn-out heels, they send products to all parts of the country and earn money from all parts of the country into their own pockets.

A Wenzhou boss opened a cosmetics store, and his requirement for sales staff was to sell products brazenly. Most cosmetics counters in department stores employ young and beautiful women as salespeople, commonly known as "makeup artists". Their basic salary is very low, mainly based on commission income, such as selling more goods, high amount, and getting high commission. So they will try their best to pester customers to sell goods. This is not only forced by life, but also to exercise their skills.

A fashionable lady will be "entangled" by the makeup artist if she looks at it casually in front of the cosmetics cabinet. The makeup artist gently comments on the shortcomings of his skin, and then introduces which skin cream can effectively care and make the skin delicate. All women will be tempted by one sentence, so they spent more than 200 yuan on the skin care products promoted by the other party. The lady who buys high-grade cosmetics is either the wife of a rich family or a senior clerk or professional, and her family is well-off. Makeup artists have the characteristics of this kind of people-paying attention to decency and being afraid of arguing with others in public, which is detrimental to their status.

People of different ages have different psychological characteristics, and it is by grasping these characteristics that Miss Makeup wins step by step. For those young customers, there are better opportunities to do business, because young girls are embarrassed to leave empty-handed after seeing makeup artists praise their looks and manners. Those couples are together, and the girls don't want the makeup artist to tell their shortcomings in front of their boyfriends. They would rather buy some and send the pestering makeup artist away.

This marketing strategy of putting down face and using customers' face thoughts to make money often works wonders.

"Thick" face dug up the first bucket of gold

Presumably, many people have seen Wenzhou people selling plastic manuals and badges. They traveled all over the country with samples and looked at other people's disdainful expressions. Rejected again and again, sold again and again. They have been defeated and fought again and again, persevering and never giving up until they reach their goals. Perhaps some subscribers always make money with the idea of "spending money on purity".

Looking at the problem from another angle, thick skin is actually excellent psychological quality, which shows that this person can correctly understand setbacks and failures and has indomitable courage. What should a man do when a woman says "no" when he proposes to a woman? As we all know, we must not give up easily at this time, otherwise the result will be "the bride marries and the groom is not me."

It is precisely because Wenzhou people are "thick-skinned" that there is no distinction between high and low occupations and they are not afraid of being looked down upon by others. In addition, their courage to be the first in the world determines that they dare to travel around, occupy areas that foreigners look down on, and get rich silently. Once upon a time, there were more than 65438+ farmers in Wenzhou, flying all over the world like locusts. It is said that 65438+ ten thousand troops marched north and south.

Liushi town hardware low-voltage electrical appliance professional market, with more than 4,000 buyers and sellers all over the country all the year round; Qiaoxing Button Market, known as the largest button market in the east, has nearly 10,000 farmers, buyers and sellers strung together the national sales network, and more than 7,000 people in the town's badge, signboard and plastic film market sell products. In the regenerated acrylic fiber market in Yishan District, there are more than 5,000 people wading through mountains and rivers, carrying their bags and walking around the village.

These buying and selling teams have traveled all over the country, inside and outside the Great Wall, bustling cities and backwoods, and outlined the image of Wenzhou people in front of the whole country. They have been snubbed, laughed at, rejected and even beaten; At the same time, I have experienced wind and rain, seen the world and got exercise; Long-term practice of going out has cultivated their communication skills, accumulated business experience, familiarized themselves with local customs, living habits and market demand, and established many channels for stable relations, laying the foundation for the success of purchase and sale activities. This hard-working, capable and especially "thick-skinned" special force has made great contributions to Wenzhou's economic development.

Dare to start a business, can bear hardships, "thick skin" is the reason why Wenzhou people quickly dig the first bucket of gold. Not only that, in the later stage of development, in order to make money, they can also put down their faces and "thick" their faces.

1987 After the incident of "burning Wuling Gate", "Wenzhou Shoes" lost its reputation. Many shopping malls put up the sign "We don't have Wenzhou goods" to protect their reputation. Zheng Xiukang, president of Kangnai Group, later recalled that once he delivered goods to a shopping mall in Shanghai, but the result was rejected. The explanation of the shopping mall is: it's not that your shoes are of poor quality, but because they are Wenzhou shoes, we don't sell them. These words didn't defeat him. In this case, unwilling Zheng Xiukang decided to create his own brand and named it "Kangnai", which means "healthy development, what is it?" At the same time, pay close attention to product quality, pay attention to research and development to improve product grade.

During 1993, a group of well-known domestic shoe enterprises held a meeting in Shanghai to select the top ten shoe kings. A vice president of Kangnai Group took a newly developed European version of shoes to the meeting, but was rejected by the owners of 59 shoe factories attending the meeting. The organizer of the meeting told Vice President Connor that he could only listen outside the meeting room, regardless of the vice president's face. Many people can't stand this kind of discrimination, but fortunately, the vice president is "thick-skinned" and won the qualification to participate in the selection just by standing outside the meeting room. When participating in the evaluation, the quality of "Kangnai" products almost made the participants unbelievable. Thanks to the thick skin of the vice president, if someone else can't stand such "humiliation under his legs" and walk away, then "Kangnai" has no chance to be named "Top Ten Shoes King" even if it has strength.

As the saying goes, you can't eat with a thin face, but you can eat meat with a thick face. Although the work is rough, the truth is not rough. If there is no thick skin, Wenzhou businessmen can't start as shoemakers and become big bosses. The deep psychology of thick skin is Wenzhou people's peaceful attitude and correct values towards the cause. Since the purpose of a businessman is to make money, a businessman who can't make money will really lose face.