Advantages and disadvantages of joining chain hotels

Advantages are brand support, market support, training support and technical support. The disadvantage is that the price system is chaotic and it is easy to lose loyalty.

The advantage of franchise stores is brand support. Senior planning experts provide you with powerful market strategy, market research, advertising, image packaging, promotional projects and public relations planning, and tailor-made dynamic franchise stores for you. And market support. The headquarters of the company integrates various marketing resources, constantly enhances the brand's popularity and reputation, enhances the sales performance of each franchise store, and builds a broader communication platform. The headquarters of the company keeps training, bringing together a large number of professionals in the industry, from technology to management, as well as employees, to meet the regular configuration of franchise stores in time. The company headquarters gathers the best elite talents to form a training and R&D team, which can train qualified grass-roots employees for franchisees in the shortest time, and also provide short-term training for franchisees to improve their technical management and solve their worries. The information department of the company headquarters keeps abreast of fashion information and constantly develops new products according to market demand.

The disadvantage of franchise stores is that it is easy to form their own team, lacking team spirit and inconvenient for unified operation and management. In view of the attribution of interests, many promotional activities and image-building are often difficult to implement quickly and effectively. The product price system is easy to be confused and the market is easy to fluctuate, which is not conducive to the overall development of the brand. In today's emerging brands, franchisees can easily lose their loyalty.