Traditional Culture Encyclopedia - Hotel reservation - The difference between B-end customers and C-end customers

The difference between B-end customers and C-end customers

User group.

B-end: generally, it is a multi-role group and multi-dimensional, and generally has three dimensions, namely, decision makers (bosses), managers (heads of financial and business departments) and executors (users). C-end: the population is relatively single, and the general dimension is single.

B-end customers are mainly enterprises, and their needs are mainly to meet the interests of the company and the needs of a group, involving more group interests. C-end customers are mainly individuals, mostly to meet personal needs or realize personal value. Therefore, when considering customer needs, we should analyze them from different contents.