Introduction and details of mango TV

Development history 2065438+Mango TV made its debut on April 20th, 2004, with a total broadcast volume of 2 million on that day.

On April 26, "Flowers and Teenagers" was broadcast alone on the whole network, and the first issue of the day was broadcast 2.2 million.

On June 28th, the single-day independent users of the whole network exceeded 6.5438+million.

On July 0 1 day, the total broadcast volume of related videos of "Where is Dad Going 2" exceeded 1 100 million.

On July 2nd, Mango TV HD Pad client completed the launch of iOS and Andriod versions, realizing the integration of three screens of exciting content.

On July 5, 2007, the weekly hits of the website exceeded 65.438+0.7 billion.

On July 22nd, the variety and TV series channels were revised and launched, and the single-day VV of Taiwan exceeded 30 million. Break the weekly downturn and rise across the board seven days a week.

On July 26th, "Rivers and Lakes in Flowers" started shooting, opening the era of homemade drama.

On August 24th, the second self-made drama "Golden Matchmaker" started shooting in Beijing. Mango TV invested tens of millions of dollars, which made a solid step in self-made content.

On August 30th, Mango TV and TCL launched a joint TV set-TCL Mango TV+ Internet TV. This is the first joint-name TV set jointly launched by Internet TV licensees and TV manufacturers, and it is planned to produce/kloc-0.00 million TV sets per year.

09-06 Mango TV broadcast live the Hua Chenyu Beijing Mars Concert, creating a new era of interactive mode of star concert O2O multi-screen live broadcast. More than 400,000 users of Mango TV platform have realized real-time viewing, creating new records in many industries.

09-09 Mango TV app4.0 was officially launched, which means that Mango TV continues to exert its strength on the mobile side and strengthen its content advantages.

On September 12, Hunan Satellite TV and Mango TV both invested1000 million yuan, all of which were used to create high-quality dramas broadcast every week on 20 15, and 208 episodes of domestic TV dramas. Invest 4 million per episode. It is expected that joint investment promotion will be launched in the second half of this year.

On September 26th, Mango TV(PC) movies, TV series and animation channels were launched simultaneously, and the logo content system became increasingly rich and complete.

As a pioneer representative of new media convergence, 65438+1October1Mango TV won the "Innovation Award for Cross-border Convergence" together with People's Daily client, The Paper and Cbox CCTV video.

10 June 16 Mango TV Internet TV's first deep customized set-top box, Mango Hi Q M3, went on sale.

10 17 Mango TV Internet TV pioneered WeChat payment: it was the first in the industry to launch the "VIP WeChat payment" function, upgraded the user interaction experience with a brand-new concept, and opened a new direction for Internet TV payment.

65438+ 10 20 Mango TV's first variety show "Idol Broken" was launched: the program shared the life of stars in a humorous and interesting way, subverting the single mode of traditional talk shows.

65438+1October 30th, the first investment promotion meeting of Mango TV was held in Beijing: the annual advertising investment promotion meeting of Mango TV 20 15 was grandly held in Beijing. With the theme of "Together, See Good Times", the development strategy, superior content resources and content marketing layout of Mango TV20 15 were officially released.

On June/KOOC-0/65438+/KOOC-0/October/KOOC-0/day, Mango TV's self-made drama "Golden Matchmaker" was officially launched: the drama brought together a group of high-quality youth idols born in the 1990s, such as Lulu and Han Cheng Yu, and the number of hits exceeded 10 million in the first two days. "Made in Malanshan" has become a new entertainment label in the field of online self-made content.

165438+1On October 8th, Mango TV, Internet TV and exclusive ultra HD live broadcast of Cao Ge concert.

165438+1October 15 Mango TV won the "China's Most Influential Media Website": the 7th China Brand Media Summit was held in Changsha, and Mango TV won the "20 13-20 14 China's Most Influential Media Website", which won the following awards.

65438+February 65438+February 65438 At the 20 14Google Annual Awards Ceremony held in Taipei Wenchuang Building, the official YouTube channel of Hunan Satellite TV of China, operated by Mango TV, won the 20 14YouTube Best Arranger Award of the Year.

On February 25th, 65438, Mango TV won the "20 14 Outstanding Enterprise Award in Variety Daily".

65438+February 3 1 Hunan Satellite TV's New Year's Concert was grandly opened in Guangzhou International Sports and Entertainment Center. Mango TV integrates the high-quality resources of the whole platform, gives full play to the advantages of media integration, and takes the lead in launching a new creative interaction mode with five screens in one in China.

20 15 1 mango TV won the "Best Brand Business Partner Award" and "Best Business Marketing Promotion Award" of China Mobile.

65438+10.7, "Let's watch the good times together", the launching ceremony of online and offline brand flagship store of Mango TV Internet TV was held in Dongfen Building.

On October 9th, 65438/kloc-0, Mango TV deepened the resource advantages of the whole platform, and exclusively launched self-made derivative columns such as "In the Winter Pink House", "Preparing for T2 Zone" and "Talking with Singers", and invited the heavyweight guests of "I am a Singer 3" to participate in the Winter Pink Handshake every Friday. Winter powder can interact with mobile client through PC, Mango TV can be connected online and offline, and the whole platform is exclusively webcast.

65438+1October 12 Following the successful live broadcast of the American People's Choice Award, Mango TV continued to be wonderful and exclusively broadcast the Golden Globe Awards Ceremony in Hollywood.

65438+1October 17 Mango TV "Grade One" network integrated marketing won the "iworld20 14 Interactive Marketing-Golden Win and Sell Award".

On April 24th, the award ceremony of the 6th Golden Mouse Digital Marketing Summit and Digital Marketing Competition was held in Beijing, and the highly anticipated Golden Mouse Digital Marketing Competition award was finally announced. In the highly competitive 20 14 video integrated marketing award, Mango TV Guangming momchilovtsi's "Grade One" in-depth marketing case won the silver award, and Changan Yuexiang V7's "New Year Concert" won the bronze award, which stood out from more than 600 entries. The marketing ability of Mango TV platform was once again recognized by industry authorities.

On September 12, the "20 15 Adplus" conference hosted by advertising door was held in Beijing. Mango TV, which focuses on the development of innovative advertising products and technologies, stood out from many video websites and won the only video industry award of this Adplus conference-the annual video advertising technology cutting-edge award, which once again demonstrated the strength of the top Internet video media in China.

10 At the end of the year, 10 iResearch Jin Rui Marketing Award was announced. After layers of selection, the case of Mango TV "2015 Happy Camp" named by Yilimei One Day Network stood out from more than 700 entries and won the "20 14-20 15 Jin Rui Marketing Award" in one fell swoop. This kind of extreme entertainment marketing, which deeply cultivates content, enables consumers to enhance brand awareness in the process of feeling happy, and narrow the distance with the brand in the process of interaction, which stimulates many consumers' desire for experience.

165438+1October 4th, the awarding ceremony of the annual benchmark award of marketing innovation "Plum Blossom Marketing Innovation Award", which attracted much attention from the Internet and advertising marketing circles, came to an end in Shanghai, and the finalists and winners of individual awards and annual awards were announced one by one. Mango TV won the bronze award of "Marketing Innovation Team Award of the Year" with the marketing project team of "20 15 Happy Camp" named exclusively by Yili online, which fully demonstrated its integrated marketing strength.

165438+1October 2 1 day, the third China Interactive Marketing Trend Forum and the 20 15 China Interactive Marketing Institute award ceremony jointly sponsored by the National Advertising Research Institute, the Advertising College of Communication University of China and the Media Magazine were held in Beijing. Mango TV relies on "Wu Taigan Kang &; Mango TV "I am a singer in the third season" and "Every time Ilica &; Mango TV Happy Camp 20 15 won the China Interactive Marketing Academy Award 20 15 respectively for outstanding cases of creativity and communication.

On February 3rd, 65438, the 3rd China Internet Audiovisual Conference was held in Chengdu. With the theme of "innovation and change in the era of big video", this conference shared experiences in media integration, industrial innovation, content creation and mass entrepreneurship, and discussed the future development of the Internet audio-visual industry. In this comprehensive industry event with the highest specification and largest scale in China, Mango TV won the double prize in one fell swoop. Lv Huanbin, Party Secretary and Director of Hunan Radio and Television Station and Chairman and Party Secretary of Hunan Radio, Film and Television Group Co., Ltd., was elected as "20 15 Network Audiovisual Person of the Year". In 20 15, Mango TV achieved great-leap-forward development under the promotion of network integration strategy, and won two awards of "Network Integration Innovation Team of the Year" and "Network Integration Innovation Case of the Year" in one fell swoop.

20 16 On May 29th, 20 16, the press conference of Youth Spring Festival Evening was held in Crowne Plaza International Hotel, Yuexiu District, Guangzhou, marking the 20 16 Youth Spring Festival Evening jointly broadcast by Star TV, Hunan Satellite TV International Channel, Golden Eagle Cartoon TV and Mango TV. Zhang, Chairman of Guangdong Tianying Assets, and Tang Yonghong, Managing Director of Bailiyuan attended the conference.

20 17 On September 27th, Mango TV and LeTV super tv officially announced that they had reached a strategic cooperative relationship, and a signing ceremony was held in Changsha, Hunan. It was reported at the meeting that Mango TV will join LeTV's super TV open ecological strategy, and its application will register all models of LeTV in super tv in the near future, and LeTV will open its platform to promote Mango TV services.

20181kloc-0/0, the cooperation conference of Mango TV online movies was held in Beijing, and Mango TV announced its official entry into the online market. Huang Shuo, general manager of Mango TV Member Center, proposed that in order to provide better one-stop service for online filmmakers, "Mango TV will implement' Super 4S service' from four aspects: open IP, open platform, resource integration and ecological empowerment".

Mango TV is the only Internet video platform under Hunan Radio and Television Station, which provides high-definition video-on-demand service for all TV programs of Hunan Satellite TV, and pushes popular TV dramas, movies, variety shows, music videos and live broadcasts of some TV stations online. Mango game is a web game platform under Mango TV.

Main functions: brand-new interface design

The interface is simpler and more interactive.

Wonderful mango solo broadcast

Popular variety shows have everything.

Support offline caching

With your love.

Seamless multi-terminal synchronization

Multi-platform synchronization, wonderful and uninterrupted

The integration development of mango solo broadcasting is a network integration strategic plan implemented by Hunan Radio and Television Station in April, 20 14 with Mango TV as the integration medium and Hunan Satellite TV as the resource. Since the end of April, 20 14, the original program content of Hunan Satellite TV has no longer been copyrighted on the Internet, and all proprietary content is only broadcast on independent network video, IPTV, Internet TV and other platforms. Take the copyright content as the cost input, change the short-term interest management into the strategic value management, and make every effort to build the Internet platform of Mango TV. The strategy of "mango solo broadcasting" aims to create a media ecosystem with the brand of "mango", change from serving viewers to serving users, and redefine radio and television stations.

This policy started with the innovative TV program Flowers and Teenagers, and gradually extended to the programs broadcast in Warfare, the eighth season of Deformation Meter, the second season of Where's Dad Going, the first grade, etc., and added popular TV dramas such as Different Handsome Boys and Sharing in Shenzhen, which turned into a huge boost to Internet users with exclusive content advantages.

20 15 mango TV will launch the solo broadcast strategy in an all-round way, and broadcast all the strongest IP content of Hunan Satellite TV on the whole network, including the classic columns such as Happy Camp, Everyday, Where is Dad? I'm a singer, and we all laugh in new columns, such as flowers and teenagers. The market value exceeds 654.38+0 billion.

The TV version was updated to 6.4.0 on July 4th, 20 19.