Traditional Culture Encyclopedia - Hotel reservation - Why did Gaoyou Bosideng change its name?

Why did Gaoyou Bosideng change its name?

Enhance brand image and expand business.

1, Gaoyou Bosideng changed its name to enhance its brand image, better adapt to market demand or improve its brand competitiveness.

2. With the continuous expansion of the company's business, Gaoyou Bosideng is no longer confined to the field of down jackets, but gradually marches into more diversified clothing fields. So the name is changing.