What are the principles of hotel logo design?

In hotel logo design, the principles of hotel logo design are as follows:

From the perspective of hotel modeling, hotel logos can be divided into concrete and abstract types. There are three types of concrete abstract combinations.

Hotel figurative signs are designed through various modifications, such as simplification, generalization and exaggeration, on the basis of specific images (mostly physical graphics). Its advantage lies in the intuitive expression of visual characteristics, which makes people clear at a glance.

Hotel logo is a hotel logo designed by some modeling elements such as point, line, surface and body. It breaks through the bondage of figuration, has a large space for modeling effect, and can produce strong visual stimulation, but it is easy to produce uncertainty in understanding.

The combination of concrete and abstract hotel logo is the most common, because it combines the advantages of concrete and abstract hotel logo design types, making its expression effect particularly outstanding.

However, no matter what kind of hotel logo design, the following principles should be followed: the hotel logo design should reflect the business philosophy of the enterprise and highlight the hotel image. Logo design should combine the industry characteristics and product characteristics of the hotel. There is also the hotel logo design to meet the aesthetic characteristics of the times.