Wonderful small-sized book catalogue

The first part of the small apartment angered the real estate market in China.

Section 1 Policies Continue to Lead the "Small but Fine" Real Estate Era

First of all, the small apartment policy has four major impacts on the property market.

Secondly, the urban housing unit model in China has gone through six stages.

Third, there are three major problems in the apartment structure at this stage.

Fourth, the future direction of small apartment: find a balance between "land saving" and "comfort"

The second quarter small huxing characteristics to meet market demand

First, there are six standards for high-quality small huxing.

Analysis on the characteristics of two or five types of small-sized houses

Third, small huxing target customer group positioning.

Fourth, the evolution of small huxing six generations

The third section reveals the reasons why small huxing is favored.

First, optimistic about the four major factors of small huxing market

Second, the six selling points of small huxing

The fourth quarter small huxing three development trends

First, the pursuit of comfort: three selection criteria for small units

Second, small is thinking about change: three major trends of small apartment function upgrading

The second part draws lessons from the innovative design experience of advanced small apartment.

The first section discusses the four thinking directions of small apartment innovative design.

First, pursue a warm family atmosphere.

Second, pay attention to the health of small huxing.

Third, pay attention to the comfort of small huxing.

Fourth, you can publicize your personality.

The second section focuses on five key points of small apartment design.

First, reduce the average household pool area.

Second, it is small and comfortable, saving energy and land.

Third, decompose or combine some spatial functions to improve the applicability of the house.

Four, fine design, two skills to expand the use of space

Five, relying on promoting the industrialization of housing to improve the design and construction level.

The third section grasps the eight planning principles of small-sized residential quarters

First, the design principles-safety, beauty and diversity

Second, the principle of site selection-in line with social integration, to avoid excessive concentration

Third, improve the floor area ratio through planning and layout.

Fourth, increase the number of residential units.

V. Ensuring a good living environment

Six, people-oriented do a good job in traffic organization

Seven, create a good outdoor landscape environment

Eight, about living facilities.

The fourth part draws lessons from Japanese small apartment design experience.

First, Japan's three models of small huxing

Second, the stone of other mountains-you can learn but you can't copy it.

Section 5 Interior Design for Improving the Quality of Life

First, small apartment interior design should pay attention to three details.

Second, the top ten taboos of small apartment interior design

Third, exquisite small apartment interior design works

Nine secrets of "stealing area" in small apartment design

1. Design low platform bay window and floor bay window.

Second, design an oversized garden and a large balcony.

3. Give a large terrace and a semi-basement.

Fourth, design the elevator hall.

Fifth, design a hidden wardrobe.

6. Design detachable bay window and detachable walk-in bay window beam.

Put the air conditioner in life balcony.

Eight, make it bigger and turn it into a high-rise residence.

Nine, design the air courtyard.

The third part is the best marketing and value promotion scheme of small apartment.

The first section supports the six elements of small apartment marketing

I. Lot Support

Second, economic environment support.

Three. Population and environmental support

Four, small huxing product functional elements support

Five, small huxing marketing elements support

Six, small huxing product element support

The second quarter tailor-made small huxing product price strategy

First, implement price stratification in different regions.

Second, the nine elements of high value-added marketing

Third, the price strategy of producing and decorating houses

Fourthly, the promotion price strategy of residential concept.

5. Competitive factors win the price increase space.

In the third quarter, accurately grasp the marketing control means of small products

First, two principles of small apartment product marketing

Second, control housing to achieve sales.

Third, price control should be implemented in combination with product characteristics.

Four, according to the sales situation to implement the control of promotional measures.

Fifth, advertising control is concentrated in the sales period.

The fourth part decrypts the marketing strategy of the third generation small apartment.

First, the main characteristics of the third-generation small apartment are compared with those of the previous two generations.

Second, discuss the marketing strategy of the third generation small apartment.

The fifth part formulates the market positioning strategy of characteristic small commodities.

First, functional positioning.

Second, the concept of residential orientation.

Third, product positioning.

Fourth, the relationship between small commodities and urban culture

Five, small huxing product scale problem

6. Discussion on small apartment product configuration in medium-sized residential quarters

Section 6 Breaking the ice and setting sail in the field of small apartment marketing

First, carefully study the differences in consumer demand.

Second, do a good job in project positioning.

Third, find the right customer base and make the right products.

Four, small huxing residential product knowledge supplement

Section 7 Twelve Measures to Enhance the Value of Small Households

Initiative 1: Functional Transformation-Business Apartment

Initiative 2: Functional transformation-serviced apartments

Initiative 3: Ancillary areas

Step 4: Use luxury elements.

Step 5: Enhance the marketing image.

Initiative 6: Creative Design

Initiative 7: Support promotion-big community and small apartment.

Initiative 8: Technology Housing-Technology creates a comfortable life.

Measure 9: Exquisite single-family small apartment-fine space, super small apartment

Initiative 10: Finished housing-industrialized housing, easy to move in.

Initiative 1 1: Breakthrough of marketing concept-happy life in fashionable city

Initiative 12: Breakthrough of Marketing Concept

The fourth part is the case record of the overall promotion of small apartment projects.

Promotion case 1: Promotion case of small apartment project in Shanghai Putuo New Sports Plaza

Promotion Case 2: Marketing Planning and Sales Scheme of Wuhan "City Constellation"

Attachment: Photo Exhibition of Small Project Print Advertisement

The fifth part is the tour of the top ten cities in China.

Beijing article

Xiangshuwan

Qiangyou Qinghe New City

Jin 'ao International

Yongyi building

California shuijun

Zheng yuan ding hui Li fu

Jinmao center

Golden manxianglin

Xinghe Hao Yue

Zhonghai Yu Zi Building

Xiangxue Lanxi

Jianbang Feng Jing

Yuanxiang town

Ishii Chang 'an

Park 1872

East Asia Third Ring Center

Dongheng Shi Sheng chicken

Beijing Xintong International Garden

Shijingshan wanda plaza

Guangzhou article

Xing Jin Huiyun

Heng da LV Zhou

Yi Jing Cui yuan

Shang Feng

Jia Yin Da Pill

Berlin international apartment

Jinbi new city

Xing hui Qing Xuan

Shenzhen article

Tian Jian fashion space

I pai longcheng

Ye Zhen Lu 'an Gu Shan

Jin hai Hua fu

Shenzhen-Hong Kong 1No.-Rongyu

Mancheng phase 3

Xiangmihu Tianbaohua

Sunshine huadi

Zhong cheng Tian yi garden

Mi Yuan

Jingqu Yingting

Chunshuli

Wanke east coast

Chengdu article

Emerald peninsula

Dong Run haoting

Jintian international

Aiding Yuanjun

Jin ke yi cheng

Pingfuli

Yue guang cheng pin

The first international city

Splendid china Park.

Jinyu Xiling

Beihu impression

Hongfengling in the eastern suburbs

China Haicuiping Bay

Jinjiang city garden

Ji Zheng home court

Heneng medicine juice cheng

China Railway Xizi Xianghe

OCT Chunshuian

Nanjing branch

Uptown scenery

Dongpeiwei town

Minjie garden

Zhenghe international plaza

Zhong Dian yi he home

Wuhan articles

Celebrities, people and places

Blue Star City middleman Auchan Fengwang

Nanhu Tian JIU yun men

Tangxunhu mountain villa

Dongli international

Wanke West Peninsula

Rong Tai Jiajing

Fuxing Yu Hui International City

Sailuocheng along the coast

Dong Jian Jindingwan

027 community

New yangtze river international

Yida Hua Ting

Guanlan county LAN Qiao kang cheng phase 2

Tianqinwan

New Yangtze River Xiangxie Qintai

Teyuejin R.

Changsha article

Lotus on the river

Federated States of Zhong Fang

Future city

Jiasheng international plaza

Chongqing branch

Changfan Jiang' an mansion

Julia Jiuzhai Impression

Leader Building, Mongkok, North City, Jin Peng

Longhu ┠ Sen Bi 'an

Rong Hui Peninsula

Integrate international hot springs

Yinxing dongfang bay

Luneng line xiucheng

Li Jinyuan Qing Cheng Guoqing

Zhong Kai Cuihai Yuen Long

South new city apple school

Shenyang article

Li Jincheng

Tiexi wanda plaza

Poly shanglinwan

Hainan article

Platinum coast

Haikou Zi Yuan

Shi Sheng tiancheng

Yu He observation deck

Jinhai holiday

Sansanshun Yuquan Lidu

Golden Years

Wei Lan mianyu impression

Hu Shanyu

Shun ling ze long wan

Sunshine east coast